The price war between physical department stores and electric dealers

When the 51 is about to arrive, the price war between the entity department stores and the electric dealers is more and more fierce. After the reporter observed that, in addition to the traditional household appliances, home furnishings, clothing, shoes and hats and other fields, even dry cereals, imported food, fresh milk and other super products have also been "discount promotions." These home life use of paper towels, cereals and oils, drinks and other daily necessities, not only promotional concessions, there are some full amount of postage is also free door-to-door.

Wen/journalist Du Meng

Yesterday, the reporter has been logged on a number of Electronic business website. In an online supermarket promotion page, the reporter saw, here the goods range, from leisure specialties, snacks, pure water, grain and oil, spices, beer drinks, then to milk, eggs, the sea to produce fresh food, can be described as everything. And some commodity categories, even more than some large supermarkets.

to soy sauce As an example, the reporter found that the supermarket has 60 brands a total of 1084 soy sauce sold, of which, the cheapest for 1.99 yuan bagged soy sauce, the most expensive for 2 bottles of 740 ml of luxury gift box version of soy sauce. On another electric dealer's page, the reporter takes the soy sauce as the key word to inquire, discovers that the shop also has 67 brands total 373 soy sauce sells.

It is commendable that, in these electric business website, whether it is a can of cola, a bottle of soy sauce, or a packet of paper towels, consumers can retail, and can be goods to pay, door-to-door, which makes the electric business site closer to the taste of the supermarket.

And the super city of these "just need" products are rarely discounted different, the reporter found that a lot of mineral water, beer, soy sauce, paper towels, seasonings and other original price on the very cheap goods are also discounted promotions, the most "arrival" discount unexpectedly reached 50 percent.

However, in the feeling that the price of the department store is cheap, the neighbors do not forget to calculate the freight. In a supermarket, the reporter personally bought several goods, found that each time to charge 5 yuan of freight, a bottle of 1.11 yuan of mineral water, the actual purchase price into 6.11 yuan, far more expensive than the offline supermarket.

"At home, forefinger a move, door-to-door," the propaganda slogan of these electric business website makes many young people feeling "life is too beautiful", many white-collar workers will purchase the office snack to the online electric quotient website.

However, there are also a number of elderly residents to reporters that "online shopping is not reassuring" and technically there is a threshold. For the Internet to buy daily necessities, Cai Aunt repeatedly shook his head, "These every day with the things, always have to look at their own choice, this is assured to buy." ”

Industry: Electric Business Logistics is short board

Supermarkets: Each has the advantage not afraid of you

Since the profits are very little, why do we have to open supermarkets on the internet? Electric Business analyst Ruzenwang that daily necessities are low consumption threshold, high repeat purchase rate of the standard goods, but also for each appliance business platform to improve consumer stickiness of important single products. The electricity merchant opens the supermarket to value is it brings the access traffic.

There is an analysis of the industry, the most difficult to do the supermarket is actually in the logistics link, the fast consumer goods will be the power of warehousing and supply chain management to form a huge test.

Manager Cui, who served in a large supermarket, believes that online supermarkets and offline supermarkets have advantages, the electrical business is not enough to pose a threat to them, "online door-to-door, but the line has characteristics and wizardry, such as fresh, cooked food purchase, these are online supermarkets can not follow up." ”