The pride and annoyance of the web game

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Into the 2008, there are a lot of events in the game circle, but in this bustling market, there are always one or two seemingly deserved things to arouse our attention.

The Web game is coming! Different from the previous one, this time it is carrying a lot of capital, with ambition "landing". This is our concern, from the web game large-scale "landing" page, to now the major game companies will be all kinds of web games into its own, we see is a time and again unusual operation, and not simple promotion.

"Web Games", new opportunities, will bring an opportunity for industrial progress! However, opportunity is often a double-edged sword, it has to make people excited capital, but also a daunting worry.

Starting from this period, we have two consecutive periods for readers, players "cobwebs" to interpret the "Web game of Pride and annoyance", to lead the close understanding of this "opportunity."

What is the proud capital of a Web game? If the simple to the various features of the web game to show the show, analysis, may not be "intuitive." In fact, you may wish to look at some game company recent developments, you will find these business opportunities the keen sense of the game company has launched a variety of web games to start the Nuggets, their attitude and action is enough to explain the value of the existence of web games, but also enough to explain the Web game proud of the capital

What is the capital that makes web games so proud? Pure temptation, or the temptation behind those noteworthy phenomena?

The original temptation to win the game of simplicity

No gorgeous images, no superior sound effects, no complex systems. For what? What makes a Web game appear in front of us? What does a web game appeal to a player? It's simple, it's easy to simplify, it will be rich in the game content in the simplest way present in front of us. This is enough, because in the chaos of life, we are pursuing a simple relaxation ...

Color temptation to play content colorful

A wonderful book in the plot can let us produce infinite reverie, even if we only have black and white in our eyes, we can still get infinite pleasure. The single way of expression can not hinder our reverie, this is the charm of content, the content of the wonderful content of the colorful colorful let us experience the Web game can play.

Large-scale network games occupy the space, the bandwidth, play up the time consuming power of "characteristics." Even though the level of the game and the fun of the game are much higher than the web game (in this year's 18th Game Entertainment Weekly E1 Edition, we have detailed analysis of the difference between web games and large online game, but the web game can attract players is not only easy and simple way of playing, if you carefully observe, You will find that the richness of the game and the variety of gameplay, is the player's interest in the web game source.

If you say that the current large-scale online games are rich in variety, and the web game expression of the single doomed to the Web game selection of the small face. Well, you're wrong.

In the era of stand-alone games, the game has a type of division, and very detailed. The ordinary RPG refers to the round system game, a RPG refers to is the action class RPG which takes the Diablo as the representative. At the same time, there are RTS, FPS and many other types of game details, each game will be issued when the game type of tag. But in the era of online games, this type of division appears to be very vague and even disappear. Game types are often not used to distinguish between specific types, but unified for MMORPG, the difference is only in the Q version, 2D or the class, this is in fact a disguised way to reduce the richness of the game. But the web game is similar to the stand-alone game, it divides into the strategy class, the RPG, the leisure, the grotesque and so on many categories, its variety rich degree far surpasses the large-scale net swims. The reason for the variety of web games is that web games do not have a complex technology development base, and there is no fixed content to spend on game development time. As long as there are ideas, the Web game will say: Come on, welcome you!

Take a look at the threshold that determines whether the player "chooses". Under normal circumstances, a penny a penny, the lower the threshold of the game, the more the player questioned the quality of the game, who would think that the low threshold can be changed to "online games" level of service?

Web game on the machine configuration requirements are not high, this is a large number of web game characteristics. Opening a web game requires a lot less resources than running multiple pages in a row. This reduces the threshold for players to enter the Web game to some extent. However, low thresholds do not imply lack of content. Previously said, the variety of web game types, as well as Baidu, 51wan and other platform-like web game operators appear, to promote an account can take all types of web games, any player can come to play, low threshold will inevitably produce a strong player affinity. At the same time, if the player does not like to play a certain page game, immediately can change, do not have to worry about machine configuration and network restrictions. And will not worry about the game is dead the effort will be wasted.

Can large online games be ported to mobile phones? No, no! However, web game can be, multi-platform expansion makes the web game can accompany you anytime and anywhere. There are never any kind of games that can be easily transplanted like a web game. Because it is based on browser research and development, so long as there is a browser where, it is possible to let the Web game run. So in the current booming mobile entertainment platform, the expansion of the web game has become possible, and quickly achieved. Just think, do not need to download the game, as long as the login browser, enter the link address can enter the game, and do not need to be like other games that occupy a lot of mobile space resources. Comfortable extensibility is extending the Web game to the player's life every moment.

The combination of many factors makes the web game have huge market and unimaginable development space. Maybe some time in the future, we will not only see players in the office secretly playing web games, in the subway, on the bus, there are players to take out the mobile phone focus on the fun!

Perceptual Temptation web Game nuggets have surgery

In this online game consumption has become a large number of players daily major consumer items of the era, online games consumption of "cost-effective" more and more attention, people are more and more concerned about their own pay can be in exchange for the pleasure of the game.

Since the web game is free to operate, how can it make the player easy to play, but also willing to pay the bill?

This and each of the Web game to play the point set has close. such as "Sky Left Bank" and "martial arts three" such a web game, in the game players need to repair the house or build castles. According to the game setting, building a building requires a certain amount of waiting time, the upgrade of buildings and the level of construction also takes time, especially the "martial arts Three Kingdoms", it takes a long time. In this case, if you do not want to wait, you can use the game currency to speed up the construction time.

This is the web game charges more distinctive place, a lot of web games and casual gaming platform fees are similar. For example, players in the game want better makeup, better jewelry, that can be purchased by using game currency. But with a lot of large online games in the price of a dress as true clothes "outrageous" compared to the amount of web game consumption is much lower, even if you are all over the whole body to buy good things, may not want you how much money. But in an earlier survey of industry data, the monthly consumption of large online games is between 80 yuan and 200 yuan, which has a considerable gap in fees and charges.

For example, "Web Fantasy", the current number of players in this web game, but this is not a free walk of the web game, by virtue of the game many beautiful characters can play, plus a lot of players especially like the beautiful outfit and the role of dressing effect, so for the players to pay a few.

To take a look at the older web games, the map of the sixth continent is relatively simple, but the fun of this kind of web game is to dress up, not to fight and kill monsters. This game has a lot of fun games, and support the global Exchange games, the more you upload the games, the more people play your games, the more money you have. But this kind of player exchanges with each other, makes money the webpage game at present only is very rare.

Although the web game already has the good way to let the player pay, but still has one factor to restrict the webpage game "money". Compared with the large-scale online games, the web game is relatively poor recharge channels and buy card channels, is to hinder the player in the game to spend the stumbling block. However, this phenomenon is expected to change after the mobile phone platform has been expanded. If the Web game recharge consumption system can be linked to the mobile phone recharge card, then no matter which game, I believe that the revenue will have a significant increase.

Wealth Temptation web Game low threshold

Why is it that many operators are moving into web games in large scale? is the demand of the web game stimulated the operators to join, or is the carrier's momentum to promote the rise of the web game?

In fact, behind these is a profit margin relationship.

As we all know, large online games operating threshold is too high for small and medium-sized network game companies can not continue in this competitive market in the root of the game. Tens of millions of dollars of input for small and medium-sized game companies is a huge cost. If you want to do original research and development, then hundreds of people's research and development team is to ensure that a good work of the premise of the birth, and development time at least more than one year. At the same time, after the market, large-scale online games are faced with a huge competition risk, once the operation is not successful, developers and operators of the investment will be wasted.

But the web game is different, according to the current domestic some web game research and development companies in the actual situation, just more than 10 people's research and development team can be developed in a year 2~3 web game. Especially after the game engine matures, the Web game can enter the mass production stage. At present, only a few from foreign web games, Baidu, 51wan, Shanda and webgame operating games are basically domestic games, and each platform has 10 sections ready to put into operation of the game is normal.

Why are these game products able to go public quickly when the web game boom has just started?

So how much more can web games bring? Earlier grand to 5 million yuan signed a web game (the game's research and development costs will not exceed 500,000), at that time, people calculate a sum, in accordance with the minimum estimate of 50000 people online, monthly consumption of 20 yuan per person, one months is 1 million, From the cost recovery to the beginning of the profit is only half a year. And another is also by the grand signing of the web game "sweep" more than created 80000 people online, the monthly consumption of up to 1.3 million yuan of results!

With the advent of mobile phone games on a large scale, the revenue and online numbers of web games will continue to grow. Through the simple and easy to use mode, the game to People's life gradually "invade" becomes inevitable trend. The difference is whether you accept it or ignore it!

The temptation to the players, the temptation of the game operators, it is the temptation is that the web game can not only capture the hearts of players, but also meet the game operator's willingness to invest. It is also these can affect the industry trend of temptation, so that the original obscurity of the Web game has a proud capital.

Of course, pride is not the whole of web games, it also has its own troubles. In the next issue, we will be close to the various troubles of the web game ...

Puzzle Web Game Five troubles

Growth always brings troubles, people have trouble growing up, web games are no exception.

In the domestic web game market continues to grow, the number of web game players increasing, all kinds of criticism, questioning and even disdain of the sound around the web game began to appear. For example, a Beijing company developed the "Gate of Heroes" is blamed for the use of similar game fame to play the market, and the market also appeared in the "Final Fantasy Web", "The Chinese Paladin Web" and other well-known games out relationship between the works. And a lot of senior players also to the current web game sneer at, compared to already billion large number of online games, less than tens of millions of web game players are indeed too small.

In the end is the inherent problems of web games lead to "growth" in the trouble, or the outside bias makes the web game very sad?

Discrimination: User bias against web games

In the era of the network game is not developed, the word mud (commonly known as "mud") can also make a large number of players interested. How does a text mud play? Nothing more than a chat room with a robot in general, with words to express the game scene, and then use the text to describe the attack and defense effect, tell you whether it was killed or defeated. Players will be fascinated by this kind of game, on the one hand because the text mud to give the player sufficient imagination space, on the other hand, because there is no large MMORPG appeared, and can not support the smooth operation of the network online conditions. But that doesn't mean that games that are simple and require the player to imagine can be identified by the player. Especially in the hardware conditions significantly improved, game types and game-rich variety today.

Compared with the text mud, there is no discrimination, after all, the current level and quality of many web games has improved a lot compared with the original mud. But because the web game in the technical content of congenital deficiencies, so, in the player's view, the characteristics of the web game is nothing more than the simple picture, sound effect, old and can be too low excavation. For the senior players who like to dig deep into the game, the depth of the design of the web game seems to be unable to meet their needs.

But the reality is not as bad as the player imagines. Web game after two years of great development, has made considerable progress, a lot of classic game playing method can be found in the Web game. For example, "Tribal war", the top of the web game from Germany by virtue of the success of the stand-alone strategy of war elements of the successful replication, the world has a lot of enthusiasts, and the game in the domestic operation is also very good. For example, "Pocket Elf", this game is the current domestic popular pet online games A simplification, the game of a large number of pets, and pets work together to develop a map of the play, you can say this game and many large online games than fun and not less.

Therefore, if you want to really understand the web game, then before entering a game, you can not wear tinted glasses to see. If you think that the Web game is not easy to play, not good-looking, then any one of the Web games will not be attractive to you. But do not forget, the purpose of the birth of the web game is to solve the player needs to download the client, frequent update patching embarrassing situation, an IE can log in, anytime to enjoy the online games, this is the fun of the web game.

Blind mass production: The sequelae left by the rapid development

Although the development of the web game is not long, but due to low research and development threshold, the current web game has entered the mass production stage. A small team of 10 people in China, invested hundreds of thousands of of the money, in two or three months can develop a web game. Low thresholds and high productivity have prompted the rapid expansion of web game research and development teams into the mass production era.

Mass production is a necessary stage in the process of industrial development, but does mass production mean good? It's obviously not! The reason that the player criticized the screen and the sound problem of the web game is directly related to the improvement of mass production. For example, some of the screen games and ordinary flash games no difference, even some of the slightly more sophisticated game works (such as "the Left Bank of the sky", "sweep", etc.), their quality is still passable. This is not just the standard for a large online game, at least you have the same quality as 10 years ago, but now more than half of the web game even this standard is not necessarily able to achieve.

In contrast to the same conditions, the quality of web games and the current mainstream network game is really a lot worse, at the same time, because most of the engine of the Web game is based on IE kernel research and development, this to the subsequent expansion of the web game has caused a certain obstacle. For example, the game needs to render more complex graphics, it must also consider such a graphic rendering technology to achieve after the player through IE play games will not cause instantaneous network resources occupy too high, resulting in IE "crash" and so on. In fact, this is not just a web game research and development platform problem, but the progress of technology and update is now in a state of stagnation. A company may be able to maintain the speed of the new Web game frequently launched, but so the research and development team did not do technology research and development time, only in the original technology on the basis of constantly updated theme, change the art effect, to achieve the goal of the game volume production.

Although this approach to the production of web games, the player's choice of more extensive, but any one of the Web game players are not high viscosity, and the streaming phenomenon is more and more obvious. Believe that developers have actually realized this problem, then, after a sum of money has been made, the appropriate slow down, in the technology up and down, in the design of a more sophisticated, this can make the Web game market to appear more boutique?

Homogenization: A development curse that is hard to get rid of

A large number of web games on the market, it is inevitable that the competition in the web game into a homogeneous phase. Not only passive homogeneity, but also the trend of active homogenization. For example, "Tribal war" after a great success, the market appeared a batch of imitation of the game's works, which let the "tribal war" of the research and development side greatly wrath, but let the people helpless is the game research and development has never been patented, only copyright, infringement process is very complex, and finally nothing.

It is precisely because of this situation, resulting in a lot of web game research and development companies to develop the game without innovation, imitation, reference, stolen name is unbridled. For example, the work of a Beijing game company has not only stolen the name of the "Heroes Invincible" series, but also embezzled the name of a well-known civil non-profit game team in the country, creating an illusion in the market, misleading the players. When such phenomena exist and begin to spread, the development of web games is indeed worrying.

At the same time, mass production is one of the reasons for the aggravation of homogeneity. Because the number of games to go up, and research and development of low, short cycle, the best way to achieve the goal is to constantly change the coat, under the same technology to create a different appearance, inside the same works. Look at that one. Small research and development companies, small online games operators can not spend a lot of time to come up with a variety of web game products, homogenization of the phenomenon spread to what extent, can be imagined.

Long-term homogenization will not only make the web game's attractiveness, competitiveness, and will make the player lose confidence in the web game. Today, to get rid of the homogenization of the rapid expansion of the market is the need for operators to slow down the pace of the appropriate, a summary of existing products, and boldly absorb the idea of large-scale online games, the essence, so as to promote the content of the web game, quality, "diligence."

Research and development: shekels to belittle the player's needs

Perhaps homogenization of the phenomenon needs to change, but the most urgent need to change is still the world concept of web games. Not only do many players think of web games as simple and naïve game types, I'm afraid even some research and development companies on the idea of web games will not be much different.

Do you need a good technology base? No need! Do you need a good art design? What is needed, is it just a frame?

What was the last player to play? is to create a character, after entering the game often can't switch maps, can't move freely, even want to move a step also have to fee struggle. Upgrade is written to tell, even a shadow effect is not designed; Take the good things, the legendary beautiful pet can not see, you say this let players play what?

It is not only the game play method, the visual effect needs to optimize the improvement, the game bottom technology improvement is imminent. Everyone knows, ie open time is too long, due to slow memory release caused by the slow response of IE browser, occupy too much of the phenomenon of resources. Although the player updates the browser is a good choice, but each browser has a similar memory release process, if the Web game development team in the design of the program does not consider the optimization of the memory of the parts, I am afraid that any web game in the player's hands will not be a few close to completely from the "favorites" disappeared!

Since the web game has now put forward the profit model of IGA, advertising placement has also become a link in the Web game operation. However, it is unexpected that some of the web game operators eager to make money into the ads, regardless of whether the player accepts, not only the ads on the page is constantly, that is, the game is also because of the forced addition of advertising information is disorderly, seriously affecting the normal game. With these unsightly things in existence, how can you make a web game sticky?

Although the business cycle of web games is not long, this does not mean that operators can wantonly invade the life cycle of web games. Do not because of the immediate interests of the entire market to damage the long-term development of human research and development attitude towards the development of web games, in order to let players from beginning to end of the "follow."

Player viscosity: Web game can not ignore the "pillar"

Web game currently has a large player mobility characteristics, which in addition to the quality of the game, and the player's habits have a great relationship. From the Web game operators pay great attention to community development, pay attention to platform construction can be seen in order to avoid the loss of web game players, operators want to use the platform to rally players, but also want to use the platform to support the operation of the web game.

Low viscosity, can not form cohesion, is the current web game a major drawback. So how to solve the problem of low viscosity?

On the one hand, the development of web games must strengthen the creation of game connotation, do not turn the web game into a naïve group of leisure, which need to relax to obtain the fun of the game of white-collar consumers have no attraction, and they will not hesitate to abandon a web game and turn to other games embrace. The current online games industry has entered the content of the king, the quality of the game of the era of King. Want to keep the player?

On the other hand, it is the operator's platform operation. Even if the high quality of the web game, the player's viscosity I am afraid it is difficult to more than 3 months, so to avoid the loss of the player, with other games to attract players, retain the player becomes the necessary means. Baidu, 51wan, Shanda and other companies have adopted a variety of web games synchronized operation of the way to improve the player viscosity, and this is precisely the current operating platforms need a lot of games reasons (this reason to some extent stimulated the volume production of web games). Only the formation of large-scale platform operators, in order to let the player cohesion in the same game platform, not because of a web game interest in the disappearance of the loss.

This is actually the core difference between the Web game and the online game: The Web game is inherently not a single game type, it must rely on a platform, with a variety of games to complement each other to form a lasting vitality of the operation of the cluster!

Conclusion: Evolution can progress

is a web game a separate category? From the game form, yes. But look at the whole game industry, the web game in fact in the online games industry development model, the Web game is equivalent to the popularity of the network game small, become more convenient, tentacles can be, but the way it works and the way to make money has not changed.

Therefore, the annoyance of the web game can also be solved. As before the "Korean" flow to invade the domestic game market, and domestic games to cater to players like the way to retake the market. Web games can also follow the footsteps of online games to the road to success. For example, the current homogeneity of the phenomenon is serious, then the hardships, research and development of several play a little novelty, visual effects outstanding game can break out. Think that the original web game can not establish hegemony? Then the introduction of foreign excellent web games, which is also the way to win the market.

The evolution of web games is not just the evolution of the quality of the game, but the evolution of the way it operates. Change the money, will be easy to consume the web game becomes the burden of the player, this is the web game operation is not desirable. Looking at the current situation of web games, holding the trouble of web games, operators, it is time to stop behind closed doors. We may as well open the door, listen to the views of the players, to see the development trajectory of the online games industry, the web game into a more healthy development track.