The primary webmaster's Construction Station Magic Weapon: the website localization decides all

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For many programs and art inkling, but not proficient in the primary webmaster, on the Internet is indeed a hope and pain coexistence of the process, a good wish in the unfamiliar dream and photo repeatedly toss, in countless times after the bones but found that with the imagination of thousands of miles, never let people beat their chests. Here, Sichuan cuisine Food Network to put aside the technical level, from the perspective of planning and everyone to share a good experience, that is: The site positioning determines everything.

"Site positioning" concept is no stranger, the network is everywhere on the site positioning of the description and interpretation, but also formed a number of theories. Even so, many friends still do not fully understand it, or do not really pay attention to it. I think that site positioning in the site in the early planning and construction and operation of the later stage of the decisive role, first of all, I know the location of the site.

The site location I understand includes four things: what to think, what to do, why, and what to do.

What do you think? refers to the site to achieve the purpose, or you do the motivation of the site. To do the Web site is nothing more than two goals, or the spiritual level, including the realization of a desire and ideals, to meet a certain interest, to express certain feelings, etc., or is the material level, is directly said to be profitable income generation. Of course, both are the best, but the initial or to achieve a goal is better, so do the site before asking what they want to achieve through this site, which is the core of the site positioning, the dominant and site-related behavior.

What is it? refers to the message of the website and the direction of development, it determines the theme of the site and the structure of the planning, also determines the content of the site and interface visual expression, Internet users in this site to contact all things should be related to it, so as to reflect the clarity and uniqueness of the site theme. Of course, the basis of what is or what is said above "think what", different purposes will have different external characteristics. It's best to generalize a sentence that requires a very clear, straightforward statement of what your site is.

Why? refers to the feasibility of the site, in other words, there is no need to do. After confirming the above two points, please ask yourself: "I do this" is what "the website can achieve my" what "purpose, if you can, give at least three to let yourself and the people around convincing reason; if not, stop immediately, don't waste time and energy. This process is also to deepen the "what" process, to help find the site's differentiated characteristics and unique competitiveness.

What to do? refers to the external purpose of the site, can be understood as the purpose of the website. This "what" does not mean that the site construction and operation of the things to do, these are the following content. Site positioning in what to do, is aimed at visitors want to express the purpose, is the site to the external motives of people, if the first "think what" is your own purpose, then this "do what" is to let outsiders see, to let others understand the purpose of your site. This is important because it can affect how your visitors feel about your site.

The above is my understanding of site positioning, in the early days of site creation, these four what must be in the mind of the formation of a very clear, and only the answer, only in this way will let the work of the following orderly carry on. For example, Sichuan Food Network in the early days of the site positioning is this:

1, what to think: To create a Sichuan food website to promote delicious home; 2, what: Sichuan Taste square Sichuan Food Network is an introduction to Sichuan cuisine and culture of the professional diet website; 3 Why: Sichuan Taste Square has a unique Sichuan food resources, is the current similar web site most traditional, professional; 4, what to do: to disseminate Sichuan cuisine and culture , so that diners can have a comprehensive and detailed understanding of Sichuan cuisine.

When the site is established, the work direction of each stage is also established, and all the website construction and operation problems can find the answer in the website localization. From content planning, interface design, program architecture to promote publicity, can be implemented according to the site positioning.

Content planning: All content should be closely around the site positioning to carry out, to do the most possible to focus on the theme of the site to reflect the idea, all related to positioning, is the basic principle of content planning. The content is not only the channel program, but also include the content of the ads displayed on the site, should also have an association. In particular, there are some details of the place, such as message board, comments, customer service and so on the nuances, can be based on your positioning to express, plus some and positioning related to the modification of words and so on, such as message board can be used to enthusiasts, patients, students ... Wait, don't underestimate these small places, it will be invisible to increase the cohesion of the content.

Interface design: Many people will have this situation, will operate photo, Cordraw and other tools, but whenever the software is open, often will not be able to start, do not know what material, do not know what color, do not know what to do rendering. But when the site is clearly positioned, these problems will be solved. Here also to mention, do not take for granted the interface, do not think the Chinese style should have red and golden, the girl's website should be pink and rounded corners, the idea that all do similar sites will think, so, you do the interface will be with other peers no difference, must be based on your positioning to come, Positioning in, your characteristics, positioning is not, after changing the domain name is someone else's.

Program Architecture: If you can write the program, this is the best, but if the program is not proficient, it is advisable to choose an existing open source system, the current system has asp+access, Php+mysql, aspx+.net, choose what kind of system, according to their own positioning to , the display of strong can consider asp+access and Php+mysql, easy to operate, the speed is also good, the demand for space is relatively small, interactive strong can consider Php+mysql and aspx+.net, security is relatively good, especially Php+mysql, A lot of people will use it for at least a long time. Security requirements are very high, there are JSP, etc., it is best to suggest that you learn more about the professional introduction.

Promotional Publicity: Completed all the preliminary work, you should promote your site, then the clear positioning will bring you a multiplier effect. The first is promotional materials, including text, pictures, videos, and various other items. Each propaganda element should be based on the description of the site to produce, not deviate from your positioning, but also can not be separated from the positioning of the other. Next is the promotion channel, the channel choice is affected directly by the localization, here again divides into the channel type and the channel form two big blocks. Channel types have business type, mutual aid type and non-commercial type, the channel form includes all kinds of graphic media advertising, soft text, SEO, activities, etc., here is not one to explain, only to emphasize a point, any channel type and channel form, according to the site to choose.

Or that sentence, for the vast majority of ordinary stationmaster, do the site is a hope and pain coexistence process, clear your site positioning, and let it flooded in the process of all the links, only in this way to let this process hope for greater, less pain, I wish all stationmaster can realize the wish of heart at an early date!

Author: Sichuan cuisine Food Network-braised sea pepper www.cwroom.com