"The principle of focus" in the construction and operation of electric business website

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Competition in the network age can be said to be brutal, because the network is strongly broken by the geographical constraints, there is no "local protectionism" in the network. Therefore, for the electric Business website construction operation, often the first second will occupy the majority user group. Therefore, the Electric business website must learn to use the focus law, concentrates the occupation oneself to be good at the domain, wins own firm market.

To focus on the position of electric business

The so-called focus, is to focus on and resources dedicated to a certain area of the industry. A website brand marketing and other brand marketing rationale is the same. But the Electronic Business website has the characteristic of the Internet more.

The focus of the Electronic Business website is first to locate. For example, now has a large electric business platform has Taobao platform, Jingdong, the sale of the book, there has been when, sell clothing, where the guests do already very good, sell the package, in addition to the big platform of the wheat bag, the other no platform. The success of these sites is that when he appears, there is no web site on the Web. They have preconceived, you spend more effort to do this more, it is a very laborious thing, and will not be any improvement. The success of these websites is to a large extent that they are focused on positioning to do a certain thing, so that in everyone's understanding, they are professional. If we want to be as big and strong as they are, we should act immediately and quickly occupy areas of our professional market that have not yet formed scale. To achieve the first brand, is often targeted at the mass consumption, the characteristics of those large electric dealer site may be that their products may be more and cheaper, then our own can concentrate on those refined and quality first-class and expensive, so for specific people and can guarantee profits.

The focus of advertising strategy

Each site in the promotion of the time, will find their own advantages, in the advertisement to highlight their own advantages, in fact, many times, our products are often less than where to go. We need to focus on advertising strategies quickly by capturing the minds of the public through advertising.

There are many web construction companies, and many industries follow suit. Before you go into an industry, often already exist to do already very successful very strong competitors, in advertising promotion, our advertising words need to avoid the competitor has been promoted the main points, but also highlight their unique very competitive advantages, focus on a point to promote. To know that people's brains are often lazy, not with their own particular relationship, no one will be special to remember a lot of things. We know the brand of shampoo water, the advertising of flying silk is focused on dandruff, Colgate ads "No cavities" these are very concise and purposeful and powerful focus point.

Our website construction promotion, but also to learn from the traditional industry advertising skills, should be careful not to enumerate a bunch of advantages, because too many people can not find the point. Like a person, perhaps because she has a point attracted you, attract you to like her, naturally you will find her body other advantages. At the beginning of the promotion, we just need to come up with a point to attract the target population, is to make and the first different characteristics.

Therefore, whether we are in the business positioning or in the promotion aspect, all should be good to the screening of their own can be very good operation and promotion of focus points. Concentrate on the first mountain you belong to.

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