The production process sharing of marketing activities--taking 321 promotion as an example

As we all know, this is the first step in design, and I think this is also the most important step, because the style of the whole activity is determined in this step. First you need to figure out what the demand side wants, perhaps this demand side more than one person, the key is who to make the decision; the key words collected by direct or indirect means are "lively" and "Rob"; because it is for the promotion of March 21 to do preheating, so the whole preheating page is the focus of the promotion of the atmosphere of contrast, and March 21 the day of the event. Below is a sketch of 321 preheating page requirements, summarized below (right):

Iii. Creative Ideas

requirements, time, creativity, three variables together determine the quality of the work; For example, the area of the yellow triangle in the above picture, usually the larger the area, the higher the mass; when the time is more tense, can improve the http://www.aliyun.com/zixun/aggregation/8590.html "> Design quality through the creative part."

Conceptual process:

Step1:

First, through the analysis of requirements, we can find that the whole activity is around time, divided into "00:00-09:00", "00:00-09:00" two time period, so Lenovo can be through the concept of time (or clock) to the layout of the page;

Step2:

Collect and refine the reference page

Step3:

Draw the embryonic form that has appeared in the brain, you can draw sketches on paper, or fill them with large chunks of software; The goal is to evaluate the results in a cost-effective way to ensure that the scenario is feasible, and if you are not satisfied with the solution at this time, you can quickly adjust it to avoid the risk of late design reversal.

Details major adjustment points:

1, optimize the activity content and time correspondence relation, make it more clear

2, the background layer has added a variety of product graphics to foil the promotional atmosphere

Summary：

Although the design time reserved for designers is only three days, but as long as the need to do a good job of the selection plan, the same can be more effective. The above sharing of the design process is only personal experience, for reference only to welcome the discussion.

Source: http://www.aliued.cn