The purpose of exchanging links is to increase the weight of the website.

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In the process of exchanging links, you often encounter such a question: how much traffic can you bring us? Your site has exported too many links, your site I have not heard before ah ..., these questions are summed up in the following areas.

1, the exchange of links is to improve the flow of the site

This reason is not tenable at all, according to years of tracking research found that through links to improve the site's traffic is negligible, or even negligible, if a site owners must rely on friendship to bring a few limited IP to improve the site traffic, the site is just for traffic and exist, Not for the specific user services, such a site will not give users what a good user experience, not to be favored by users, of course, will eventually be abandoned by the search engine, become evergreen tree also can not talk about, such a site is necessary to exist is debatable.

2, the exchange of links is to improve the visibility of the site

The power of the brand effect is immeasurable, for the site if you can get the Xinhua, People's Daily and other national-level sites on the exchange of links or in hao123, 265, universal navigation network, such as the PR value of 7 of well-known Web site navigation station to get good recommendations, you can enhance the trust of users, improve the visibility of the site. However, these high-profile site management is often more stringent, the general site is difficult to obtain their favor. So through the friendship link short time to create a well-known "brand effect."

3, exchange links is a useful supplement to the website

This view has its reasonable factor, from the theory, reasonable increase the high popularity of the website connection, can expand the breadth and depth of knowledge of the site, objectively increase the site user's good experience. But like hao123, 265, universal navigation network, such as PR value is greater than or equal to 7 of the site, is often difficult to achieve exchange links, so can not fundamentally solve the problem.

4, the exchange of links is to improve the PR value of the site

PR value is Google's overall quality of the site a comprehensive assessment. In general, the higher the PR value of the site is relatively high weight, you can say that the PR value is the current site weight an important sign, of course, but also to refer to other reasonable factors. At present, the evaluation of PR value has shifted from a single outreach to a comprehensive assessment of the site, the main sign is: "Base + variable" mode to carry out, "base" is the comprehensive evaluation of the site's real strength, "variables" with the export of the outreach, but play the most important is the "base." This model further increases the high weight of high PR value of the site evaluation, at the same time, the high weight of high PR value of the site to sell out a punitive measures, so as to facilitate the implementation of powerful alliances, to a certain extent, to eliminate the misuse of technology such as SEO, thus affecting the search rankings of Google's fairness and impartiality, Also played a deterrent to the emergence of illegal information. So now many well-known websites in connection with the value of the real reason for the PR.

So what is the purpose of the site Exchange links? Use the Universal navigation network SEO expert words "exchange links is the site to promote the commonly used method, its purpose is to increase the quality of the external links to enhance the weight of the site!" We do the original purpose of the station for the specific user service, this is a main line, so want to let the site gradually grow and develop, we need accurate positioning, through high-quality services, attract and stabilize their own user groups, only in this way can achieve the evergreen site. According to the universal Navigation network SEO Experts Tracking research found: "Most sites 80% of the traffic is obtained through the search engine, the higher the weight of the site to get more traffic!", so the development of the website can not be separated from the search engine, from the search engine to obtain more traffic, which requires us through continuous efforts to improve the weight of the site, Usually think: "Have a friendly interface, reasonable structure, moderate optimization, quality content, strong foreign aid is the necessary way to improve the weight of the site." "Strong foreign aid is in fact the quality of external links, high-quality network does not connect to the acquisition of the need to pay and efforts, will not be the sky off pie, a feel up to find many well-known high weight of the site to send a kind of heart initiative add your site connection."

Careful analysis we can find that the reason why high-quality links so much attention, because these high-quality external links to your site to bring a large number of web spiders, these web spiders crawling on your site, the collection of your site and rankings can play an unimaginable role; High-quality external links can bring you a certain brand effect, let your site in a certain group to obtain a certain degree of trust; High quality external links are also an effective extension of your site content, so that your site has a better user experience, high-quality external links because of its authority, can give your site a high rating, Greatly enhance the PR value of the site, high-quality external links to bring you an unexpected harvest, that is to pour a little traffic; High quality external links ultimately bring you the site in the search engine weight, so that your site by its own ability to get more users.

Author: Wang Yujun

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