The report shows that China's education websites have grown dramatically

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Data show that in the first half of 2009, China's network of educational sites of various key indicators have shown a significant increase in the trend, the most comprehensive growth of the site type.

Whether direct visitor size or a single visitor's interest, within six months have more obvious improvement, including education-related forums, education sites within one day of the overall visitor size has reached more than 32 million, this number has exceeded the total number of Chinese netizens one-tenth. Education sites have become an important force in China's Internet field. It is well known that the global economic crisis has been under way since 2008. And the trend of the education site of the contrarian growth gives us a clear revelation, the Internet continues to rely on the concrete application of visible.

The rapid development of educational Internet-related applications

At the same time, the number of sites, industry scale and other indicators of growth, with different educational objects, educational sites of the application of the form produced a more obvious purpose differentiation.

The application pattern of online school, studying abroad and language education is greatly impacted by the new comprehensive education, and a large number of new educational applications and educational institutions have joined the market competition with lightning. From start-up, enrollment to site layout and even online publicity, can be completed in a very short time. Thanks to the rapid development of Internet technology, the construction time and promotion cycle of mainstream education sites have been greatly shortened. Through tracking the data of more than 500,000 educational sites, the site was set up to become the main industry site with more than 1000 independent visitors per day, and education sites only need about 43 days to realize. This rate has increased by about 76% compared with the same period last year and is now higher than any other type of site. CNZZ analysis, the emergence of this phenomenon and the majority of the site relies on entity education institutions, there are students, parents can visit as the main opportunity.

Related applications have obvious industry characteristics

Go to school, test, review, test grade, training, textual research. Believe that most people in the workplace are going through these stages. All kinds of network education have obviously different educational audiences and educational goals, although they are usually called network education, however, due to the 9-year compulsory education system in China, the application of online exam-oriented education in primary and middle school is obviously less. Comparatively speaking, the focus of network education is to face the junior high school children, adolescents comprehensive stylistic arts education, oriented to the age of high school, university students related education and professional skills training for professionals or interested in learning.

Data show that 12-30-year-old visitors only occupy the education site about 85% of the flow of the application, a large number of parents often visit the education site. The lower the age, the higher the percentage of men in the audience. In the current domestic education environment, relatively speaking, boys are more likely to accept the new form of Internet education, on the other hand, mothers are often more responsible for their children's education. In addition, unlike most of the scenarios, there is no significant difference in the access behavior characteristics of the audiences of different educational site types, except for the length of page access. And young people like to get information quickly leave, like to express their own ideas, relatively older people like to read the same information many times, such as the age of the obvious features seem to be in the education site has been a certain synthesis, access between the various age groups of visitors to the behavior of information between the other industries are relatively rare in the trend of closer.

The data shows that the characteristics of Internet users ' behavior in educational websites clearly show the difference between these sites and those such as video and community sites. From the perspective of the visitors, the education site's own viscosity of the site relative to other types of websites is at a general level, relying more on external connections. Among them, through the advertisement clicks, the URL site hits thereby visits the education class site The proportion of visitors is obviously higher than most other site type. However, in the specific data, the education website embodies great particularity.

The formation of this situation is another factor, because the network education involves a wide range of the current education in China, there is no very successful industry vertical portal or industry flagship site, most of the education related sites only consider their own operations and ignore the entire industry.

Education-related websites need technical breakthroughs

As one of the typical forms of Internet application, network education has made great progress in our country in recent years, especially in the last one or two years, the key indexes such as flow rate and so on have obtained the breakthrough increase. However, the current domestic network education site deficiencies, it is also obvious: a large number of network education sites only to publicize the entity schools for the sole purpose, has not fully utilized the unique resources of the Internet; many web education sites in the advertising curve only consider the short-term bombing effect, Not fully consider the reasonable use of the target population coincidence and other resources; a few sites that actually implement education directly through the network the teaching technology situation is stagnant, and it only uses the traditional way of graphic, audio and video to construct the network education platform. At the same time, the education site currently used in the application of technology and other Internet industry is still in the development phase, the current popular in various types of sites in the advanced construction stations, promotion technology has not been widely used in educational sites.

From the school website, the educational organization website at the beginning, the simple technology application, the emphasis lies in "completes the task" the application to have decided the current education related network application technology lag greatly. "Video Interactive Teaching", "online point Reader", "Web page version of the song Star" in other industry sites are quite "primary" technology applications in our online education related sites are already the advanced technology. In the daily number of independent visitors more than 1000 people in the mainstream of education sites, the most important site technology application is a stunning pure HTML technology to build stations, in all kinds of sites only agricultural sites and e-government sites belong to a similar situation. In contrast to the increasingly complex SNS applications and the recent use of new technologies to shine the application of webgame, network education technology practitioners are not ashamed? Admittedly, considering the number of large and middle schools in the online site, the relative industry-scale technology lag after all, is the current education site indisputable fact.

Education Site Unlimited Future

In the future, the Network education field will be a variety of network technology, network new application of the best Test ground. Data show that Web-educated visitors and their families undoubtedly have the highest level of affordability and willingness to pay for visitors from all areas of the site.

The main use of network education is young people, but also make these sites have a good interaction with the visitors and high access to inheritance. With such a huge innate advantage, you are engaged in the network education workers, we why not? Good resource allocation, excellent technical personnel, will really make the network education fly into ordinary people's home.