The road to electronic commerce has a good future and the reality is brutal

Yesterday to our Network Marketing outsourcing customer company to do a return visit, Enterprise Shaw always meet the first sentence is: "Mr. LAN, we want to direct the product online retail, I heard that the cat mall effect is good, how can we do to do it well?" As an e-business practitioners, we have been exploring to help SMEs do a good job in E-commerce, from Shaw's total questioning we can experience to three, 1, the company for E-commerce to promote product sales demand is very urgent. 2, see the development prospects of online shopping, want to use existing production advantages to enter the network retail. 3, for E-commerce Mall construction and operation of the lack of knowledge, do not understand the operation. These three points can reflect Dongguan small and medium-sized enterprises to carry out e-commerce status---anxious to enter, do not understand operation.

An afternoon of communication we learned that at present, Shaw's total enterprises face the foreign OEM orders in the decline, domestic operating costs increased. If you don't find a new channel, the pressure will grow. In recent years, the rapid development of E-commerce is the most easy to think of new channels, but how to do a good job in charge of the enterprise is a face of confusion.

The road to electronic commerce has a good future and the reality is brutal

In the world of the Internet, there is no one here, as long as you can imagine the product online can be found. When we do not know where to begin, we can start with learning competition. We suggest Shao, open the computer directly in Taobao search related products, see now to peer all to what extent. When we go to Taobao search "children's bag" when see thousands of sellers information appears, Shaw always sigh, originally have so many people began to do. In the sales situation we find a company of a 55-yuan bag, one months sales of nearly 5,000, the total sales of 130,000 pieces, ' This sales is amazing! ' Shao excited. Calm down, we go to see the company's product introduction, quite professional, very detailed, read the introduction does not need to consult the shopping guide can understand the whole bag, and cost-effective. Shaw always seriously looked at this product, if according to their production, the cost will be close to 45 yuan, I said there are express costs did not calculate it. In the Internet price transparency than traditional channels are stronger, we enter E-commerce must let their products in the price advantage, otherwise it is easy to spell other businesses easily.

What do we lack compared to our hot peers?

We do not talk about Taobao and the operation of the cat, the current peer has a total of 130,000 sales of a single product, if we put their products up, we use what advantages and others competition. How to highlight the advantages of the product? Online sales are used to introduce products, how to make our products to shoot beautiful, product introduction more vivid? If we sell, do we have enough people to handle shipments, returns and coordination. These problems are the internal configurations that are missing from the current OEM-ordered SME.

How much do you invest in E-commerce?

Businessman, will always consider a problem, that is the return on investment, do not make money no one wants to do. The upfront cost of a mall, cat 100,000, plus customer service personnel, warehouse personnel, operating costs one months 10,000. In the operation of the new mall, in a sales did not rise, the brand effect is not obvious small and medium-sized enterprises, the beginning must choose to buy ads, but also have to prepare for one months 10,000 yuan. In this way, the operating cost of a mall in one year is more than 300,000. The face of a new business model, many of the boss although see other peers do very well, the investment will indeed consider some hesitation, I believe this is also a lot of small and medium-sized enterprises want to do is not easy to do an important reason.

After one of our explanations, I believe Shaw always understand how to do a good job in E-commerce. No one can deny that the bright future of E-commerce, the fact that the Zhejiang province and many small and medium-sized enterprises have done very well, sales are staggering. At the same time also realize that E-commerce platform competition is also very cruel, because competition from all over the country, consumption in the whole network of thousands of products to choose you, you must have enough to impress his reasons.

As an e-commerce never personnel, we need to spread the concept of e-commerce to the vast number of enterprises, we have to talk about the future of E-commerce, describe a better tomorrow, but also to the business owners in Dongguan alarm: In the world of the Internet, your competition for from the country, competition is brutal, must practice good internal strength We have to tell some companies without internet marketing awareness, we can not immerse ourselves in the saturation of existing foreign orders, the crisis is coming.

To enter E-commerce, we have to face a lot of difficulties, the lack of talent, the lack of operational knowledge, enterprises and products of their own various problems. Only the consciousness of these problems, will find a solution, we will meet difficult, I believe that Dongguan Enterprises will borrow the existing resources to make a difference in E-commerce.

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