The same journey to Ctrip said no two-way advertising war

Today, with the 38 section of the network to take the initiative to the industry boss Ctrip launched advertising war. "Say it and go?" No! Travel will listen to her! " Many people see the first feeling of the ad may be reminiscent of the online tour of another giant "Ctrip"! According to Weibo Netizen @ Fussengo _poem burst material, today she saw in the elevator two opposite ads, one is more familiar with Ctrip in hand, said to walk on the advertising, another should be with Cheng today just put "Just go?" No! Travel will listen to her, the following is the same way net 38 preferential travel Week ads. Both sides in the advertisement in the poster is also Sando Mamang, Ctrip advertising is dressed in a suit of spokesperson Chao, and the same way on the advertising map is a young and lively beautiful girls. It is noteworthy that the same process network advertising also published a group of survey data, "according to the investigation, 70.4% of the travel decision made by girls, 75% of the girls choose the same travel client to complete the tour", advertising copy pun, tourism can not be decided by men, but also to listen to women, while women like to use the same travel client. " The advertisement, which is published in section 38, can satisfy the majority of women and the key to their opponents. The author of follow-up also confirmed by the same course in the elevator put ads, according to the same way network media department, this is the first real large-scale online advertising, the advertising strategy is entirely for Ctrip, all Ctrip delivery channels, including Shanghai, Beijing, Guangzhou, Nanjing and other land network will be targeted. With the network CEO Wu Zhixiang said, relatively strong opponents, the same network in the brand operation or primary school, Ctrip in the brand communication is very sophisticated, but not without a little weakness? We have found an interesting phenomenon through the study of Ctrip advertising, Ctrip's brand spokesperson just started wearing a suit, and later wearing casual wear, the change in the dress is not reflected in the competition in the brand communication, Ctrip is the largest source of profit for business travellers, but also recently increased the investment in leisure tourism, Including playing tickets with us, but leisure travel and business customers purchase decision is completely different, you want to convey brand information and brand awareness is not the same, you want to convey your brand is rigorous office scene, or relaxed and happy leisure tourism scene? This may be his tangle of places, wearing a suit, his leisure tourism brand attributes can not be reflected, wear casual clothes, then his main source of profit business travel users of the brand perception will weaken, will be lost. From the same point of view, we do not have any burden, we pass to the customer must be relaxed and happy leisure tourism scene. The 38 section of the advertising is only the beginning of the brand strategy, the face of the challenges of industry giants, the best defense is the active attack, rather than passively beaten, as the active differentiation, next, the same process will revolve around the "leisure tourism first" strategic objectives, the full launch of our brand publicity. According to the Wu Zhixiang of the two-way advertising war is imminent, Ctrip how to respond to the same process can achieve the goal, we wait and see.