The second of meager marketing: activity setting and policy adjustment

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The last article about our company's meager marketing activities, "How to plan the meager marketing activities", mainly analyzed the meager marketing activities of the whole strategy. Also received A5 Friend's attention, the exchange of people are puzzled that some friends also want to do meager marketing, but do not know through what way, what activities to arouse the interest of everyone; some friends try to do, but the effect is not good. Like forum marketing, do good, can bring a lot of direct sales and brand effect, only try often can not bring what effect, feel that the forum is a drudgery. 2010 Popular Navy, as a merchant, can afford the army's money, but do not know how to make good use of.

Today, we share the experience of how to set up activities and make chewing head on meager marketing.

1. The setting of the activity content must be related to the brand

The earliest meager activity is of course gift-giving, if the company is similar to cosmetics business, food merchants, have experience installed and so on, send gifts is a good choice. If there is no suitable, it is best to choose some virtual products, such as q coins, mobile phone recharge cards and so on.

It should be noted that customers may have a certain understanding of the product, but the purpose of the activity is to let everyone remember our brand. Whether it is a gift or any form of reward, the product picture, product video materials, as the object of forwarding, can play a good role in the campaign of brand publicity.

2. Note Strategy optimization in the execution of activities

Meager marketing you have to face the thousands of thoughtful people, the popular trend of the masses is changing. We first planned the activity has four, is the picture quiz A, the picture quiz B, the self-portrait picture, the video forwards. The first round came down to assess the effectiveness of the four activities. Because of the complexity of the picture guessing program, we need feedback, the effect is the worst. Therefore, in the second round of activities, directly omitted picture guessing, changed to forwarding activities, forwarding is a meager main function, convenient and simple. Secondly, in the activity, in order to obtain the greatest marketing effect, the award process is also designed by our very complex, and finally all simplified. After the rounds of activities, the results obtained by the customer recognition.

Therefore, regardless of your activity design again perfect, all unavoidable in the actual operation process changes, may prepare several standby plan beforehand, do not blindly insist on the original idea. such as Baidu red envelopes, on the internet to make a very hot. Friends of the marketing activities by Baidu Red envelope activities of the impact is very large, change the train of thought, perhaps the impact will become beneficial to you.

3. The design and the meager corresponding marketing activity

Meager marketing is not only meager, all marketing should be comprehensive, to plan a campaign, first determine where your customers, and then to determine the scope of activities. This meager marketing, we used a tricycle, for the tricycle activities, designed with its associated peripheral capture. Focus on the forum and SNS. Both are of a spreading nature and are easy to make a momentum. For example, in the second round, we issued the first prizes, this group of winners is carefully selected, can pave the ground for later. To have a better publicity, there must be a customer certification, pointing to the user experience.

Probably summed up, want to have a successful meager marketing, in addition to a good strategy, but also have a strong ability to adapt. With the ever-changing web, we can respond quickly and adjust to the best.

The original text from scholar thesis @ Zheng Qiuming, www.594wm.com, reprint please specify.