The short-lived iphone 5

The iphone 5C and the iphone 4S are due to be discontinued next year as the last product of jobs, which has completed its glorious mission in four years. Instead, the iphone 5C, as Apple's last generation, is about to end its own life.

The IPhone 5C "premature death" may be expected, before the listing of the news of cheap goods, after the listing price is not high and low configuration flattening, has been difficult to impress consumers, to win the market's favor. There is a reason, poor iphone 5C early abandoned by the market is not accidental, then what is the reason for this product is so unbearable?

Positioning embarrassed, double product strategy loser

After Steve Jobs, Apple gave up one flagship every year, and Cook's dual-product strategy began to be implemented. Starting with the ipad Mini and ipad 4, the iphone 5c and iphone 5s,ipad Air and Ipadmini2,iphone 6 and IPhone6 Plus, as well as the ipad Air2 and ipad Mini 3. And the iphone 5C can be said to be one of the most unfortunate products, which has a great relationship with its awkward positioning.

Apple in 2013 also released the iphone 5S and iphone 5C, a TouchID, 64-bit A7 processor and M7 coprocessor, a simple legacy of the predecessor products. The IPhone 5S, a synthesizer of Apple technology at the time, is still Apple's best-selling product, and later confirms its role as a connecting link. and the iphone 5C in hardware configuration and the iphone 5 does not differ, discard the metal texture switch to the colorful plastic shell, without a few added a few cheap flavor. Even after more than half a month on the market, the price of the iphone 5c began to loosen, with Best Buy a 50-dollar gift card for users who bought the iphone 5c two-year contract, and Wal-Mart cut its iphone 5c contract price to $50. Cook later admitted that the iphone 5s grabbed 5c of thunder.

In fact, the iphone 5C is only part of Apple's dual product strategy, Apple's original intention is not wrong, 5S as a product of the upgraded version as the flagship product, 5C as the successor of the product to the user more personalized choice. Unlike the ipad Mini, the iphone 5C does not have much market demand, and the color shell is hard to deal with the lack of quality in the iphone 5. In a hurry, the iphone 5C failed to be an alternative to the iphone 5 and did not create enough freshness for the user.

Poor hardware, victim of Apple's new plan

The release of the IPhone 6 gives us a better understanding of Apple. Based on TouchID fingerprint sensor encryption of Apple Pay, in the wearable field of new breakthroughs, as well as the health function of the deep, the future of the iphone to create more imagination. and the iphone 5C and iphone 4S on the hardware can not meet Apple's pay and health requirements, waiting for their only elimination.

Almost all mobile phone manufacturers are no longer limited to a hardware company, in the mobile internet era, become the portal of mobile Internet has become a lot of manufacturers of new planning, of course, Apple is one of them. Google relies on the huge installation of Android, though its mobile phone does not have much market share and is still in jail for the dominance of the mobile internet. Samsung, Huawei, Millet and other manufacturers have to use customized UI to seize the mobile internet. Apple relies on the closure of the iOS system to simply control the access to the mobile Internet, but the mobile internet is more than just a simple mobile phone system, and payment is the core of the mobile Internet, and the entrance of other smart devices is the soul of the mobile Internet.

Whether it's the newest iphone or the latest ipad product, fingerprint recognition has become standard. Apple's ambition to pay the market is already clear, and Apple's pay outlook is so widely shared that imitators are pouring in. The iphone 5 C and iphone 4S are what Apple must abandon in the new era.

Embattled, Android high-end flagship press

It can be said that the iphone 5C at the beginning of the listing is not much of a bright spot, although the product itself is not worthy of fault. In the Android Market, handset makers are so heavily equipped with hardware that Apple is spared, after all, the iphone 5S's unique fingerprint identification and 64-bit processors were the top-tier handsets of high-end phones last year. The iphone 5C, which lacks a bright spot, is embattled.

The 8G version of the iphone 5C is officially priced at $3288, the price of Android's second-tier flagship model, such as Samsung's Galaxy S5 and HTC One M8. And the domestic parallel version of the iphone 5C price in more than 2000 yuan, it is the domestic flagship mobile phone price range, such as Millet 4 and the charm of MX4 Pro. The IPhone 5C looks desperate compared to the advantages of these Android flagship screens, multi-core, high pixel cameras, high-resolution screens. Although the iphone 5C has long been labeled as cheap, Apple has not sold it as a cheap product, preferring to shut down rather than break the price line, so many Android manufacturers face loss.

With the iphone 5S, IPhone6 and iphone 6 Plus hardware suppressed, followed by the same-price Android flagship step-by-step press, the iphone 5C seems to be the outcast of the era, rather than to survive the early withdrawal of history stage, Apple wisely chose the latter.

Goodbye iphone 5C, the world you come to, although it is so inopportune.