The theory and practice of SEO's long tail keywords

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In setting the key words often hear some webmaster said to pay attention to long tail keyword, but what is long tail keyword? How to find the best keyword combination in many long tail keywords?

To understand the long tail of keywords, we need to understand the network in the era of the famous long tail theory. Long tail theory by the American Anderson, he said: Because of cost and efficiency factors, in the past people can only focus on important people or important things, if the normal distribution curve to describe these people or things, people can only focus on the "head" of the curve, but will be in the curve "tail", Need more energy and cost to pay attention to most people or things overlooked. The theory is not too hard to understand, and today's companies focus on a limited number of big customers, but because of costs or other factors, they have little energy to take care of a single small profit-making average consumer group. Like Alibaba, you can imagine, the original E-commerce is not developed, only large enterprises more easily ordinary e-commerce, if Alibaba was only concerned about large enterprises (head), but not located in small and medium enterprises (long Tail) of E-commerce, I believe that there is no Alibaba today! So in the internet age, Because the cost of attention is greatly reduced, it is possible to pay close attention to the "tail" of the normal distribution curve at a very low cost, and the overall benefit of "tail" will even exceed the "head".

This theory can be easily extended to SEO keyword settings. Many of our webmaster in the Set keyword, hope that the most fire, others are easiest to search the keyword set to their own site's main words. This part of the keyword if set and optimized successfully, get a good ranking, you can really bring a considerable amount of traffic to your site, but do not forget that when you want to get this cake, other sites also want the cake, so that the competition for these keywords become unusually fierce, has become a red sea. Smart webmaster than to jump out of the Red Sea, to send a note search for a few but very clear keyword sum-that is, long tail keyword, set up for the site can also bring considerable traffic, and these long tail keyword often have higher accuracy, more likely to become your potential customers. Such examples can say a lot, such as "beauty", this industry site Use this keyword of course fire, but if your beauty agencies in a certain city, such as Dongguan, it is better to do "Dongguan Beauty", which is easier to achieve good rankings, customer visitors will be more accurate. Do sauna, as the Dongguan sauna, Guangzhou sauna, Shenzhen Sauna These more accurate and city signs of the long tail words. Do gynecological, do gynecological inflammation. These examples abound.

Long Tail keyword Although can be lower cost of the situation to achieve greater results, but there is a prerequisite: is to set up properly, because the long tail keyword choice is very wide, but in the end choose which word, what is the principle? When making a website, we can set some of the most easily thought of the long tail keyword according to our own daily standard , combined with the core theme of their website, the key words we can go to Baidu index or some other search engine tools to test the heat and cold of the word and a long time trend, to do in mind. If you don't really have a good long tail, can also use Baidu Keyword analysis tool analysis, this tool in Baidu Search can be obtained, it can enter a keyword after you, the relevant relatively hot long tail keywords are listed, and have index data for you to choose, quite convenient. This article by www.17sn.net Webmaster created reprint friend please keep the source for the respect! Hope this article for you in the selection of Long tail keyword help!