The three major operators move to pay UnionPay to be the leader

Multifaceted, who is the master of ups and downs?

Mobile payment This big cake is attracting more and more participants. Mobile payments are also called mobile payments, which allow mobile customers to pay for their accounts with their mobile terminals (usually mobile phones).

The core problem of mobile payment is the business operation mode, there are currently four kinds: bank-driven "mobile bank" mode, mobile operator's "mobile wallet" mode, third party payment platform model, and the mobile phone Intelligent Financial Card implantation mode that financial institutions cooperate with mobile operators.

Analysys International data show that 2009 China Mobile paid the number of users reached 72.8 million households, the income scale of 1.99 billion yuan. The agency expects market size to exceed 3 billion yuan by the end of 2010, while 2012 is expected to break 10 billion yuan.

Operator: Mobile leading, unicom, telecom trailing

Operator-driven "mobile wallet" mode, allowing users to use the prepaid mobile phone consumption. Among them, the first to eat crabs is China Mobile (00941. HK, hereinafter referred to as "moving").

As early as 2006, mobile E-commerce in Hunan set up a pilot base, in 2007, the scope of the pilot from Hunan to expand to Chongqing and Guangzhou. March 2009, mobile phone payment platform online, has been in Hunan, Beijing, Shanghai, Guangdong and other more than 10 provinces and cities to achieve trial commercial.

Mobile payment technology in the selection, the use of "whole card strategy", the use of Rf-sim card technology, users only need to replace a SIM card can be specified in the "POS machine" on the card consumption.

Take this pattern because "move does not want to just do network channels."

But mobile in the open shop terminal is still slow progress. At present, only Subway, McDonald's, Starbucks and other parts of the shop installed Rf-pos machine, support mobile phone card.

Another problem is that, because there is no financial qualifications, the move does not have large payment authority, the current mobile phone payment can only be used for small payments below 1000 yuan.

March 10 this year, Mobile announced a 39.8 billion yuan stake in Pudong Hair Bank (600000. SH). Industry analysis, mobile this large acquisition, on the one hand, in order to circumvent its financial qualifications, on the other hand in the mobile payment business from small business to large business, the role of banks in which can not be belittled.

Compared with the massive march of Mobile, China Unicom (600050). SH, hereinafter called "Unicom"), China Telecom More take the wait-and-see and follow-up attitude.

Unicom has now been with ICBC (601398. SH), Bank of Communications (601328. SH), Bank of China (601988. SH), China Ping An (601318. SH) has reached strategic cooperation with the Guangdong Development Bank and plans to cooperate fully with all partners in the field of mobile payment.

China Telecom has more fixed-line customer base, but naturally does not want to fall for mobile payment business.

Shanghai Telecom said that the second half of this year will be the business of the contracted merchants from Nanjing Road to expand to the city's various business district, the end of 2010 is expected to contract the merchant will be 3000~4000 home.

However, as with mobile, China Telecom needs to bear the cost of UIM card production and the cost of POS machine replacement, and China Telecom has a mobile customer base far less than mobile and unicom.

China UnionPay: The leader of the mobile payment industry

When the major telecom operators to enter the field of mobile phone payment, the intention to compete for "credit card market", China UnionPay is naturally unwilling to hand over this piece of cake.

China UnionPay March 16 announced that its new generation of mobile phone payment business has now entered a large-scale pilot phase, the pilot region has been expanded to Shanghai, Shandong, Zhejiang, Hunan, Sichuan, Guangdong and other regions.

It is understood that the new generation of silver joint machine payment business is the mobile phone in the financial smart card for the payment account carrier, users need to be in the corresponding banks or mobile operators to apply for customized financial smart card, insert mobile phone can be in the designated shops consumption.

Compared with operators, the advantage of China UnionPay is that it is the only national Bank card joint Organization in the country, mastering the largest bank card processing network. And UnionPay does not have a financial qualification problem, the use of UnionPay's mobile payment system does not exist large payments and small payments restrictions.

But UnionPay also has its own weaknesses, UnionPay itself can not issue with the payment function of the bank card, must rely on commercial Bank hairpin, communication technology must also cooperate with operators. And UnionPay's existing technology involves to the national 2.41 million stock POS terminals upgrade, the cost is very high, UnionPay does not work with commercial banks and operators can not be completed independently.

To this end, May 12, China UnionPay United Commercial Bank, mobile communications operators, mobile phone manufacturers, and jointly set up a mobile payment industry alliance, through the integration of various forces to build our own intellectual property rights of mobile payment standards and business model. But intriguing is that China Telecom, Unicom have joined the industry alliance, but did not move.

Yuan Securities analyst Chuo Hongtian to the first financial daily newspaper "financial quotient", said that the mobile adopted Rf-sim card technology, its signal frequency is 2.4GHz, and Unicom, China Telecom, Chinese UnionPay use of mobile phone payment technology signal frequency is 13.56MHz. The latter is the international common frequency of contactless payment application, which has been accepted by most application organizations and related vendors, and has extensive application basis. "Although Unicom, China Telecom and the Chinese UnionPay used the same signal frequency, but because the technology is different, three of the requirements of the POS machine is not the same." "But he stressed," technology is not a problem, the key is who can occupy the market. ”

Wang Liusheng, an international analyst at Analysys, said in an interview with the FT, the mobile operators have a clear advantage in terms of close payment, first mobile operators can direct to mobile phone users, and can rely on their outlets for promotion and publicity. And the executive power and marketing ability of UnionPay is relatively weaker.

China UnionPay said that the establishment of the mobile Payment Industry Alliance will open up the barriers of payment, communication, chip, smart card, electronic and other industries, and build a platform for mutual communication and close cooperation.

Analysts point out that this may mean that Chinese UnionPay, China Telecom and Unicom may in future unify the relevant standards and co-operate with each other.

Commercial banks: Promoting the users ' scale with the help of multi-resources

Since 2004, several large and medium-sized banks in the country are promoting their mobile banking.

The user opens the handset bank, may use the mobile phone to log on the bank webpage to enjoy the financial service. In this way, the operator is only equivalent to the channel function.

However, after the operators join the "mobile payment" market, the mobile payment market competition will be intensified, so that the world will be the leading bank of the era to become operator-led feeling. But in fact, the consequences of competition are often not who use a model can be unified lake.

Several banks told the newspaper that the development of "mobile payments" by operators would not allow banks to abandon their mobile banking. On the contrary, the operation of the industry has specialized, the bank and the operator development of "mobile payment" there is a significant difference. "Banks are more focused on long-distance payments such as transfers, while operators are more focused on near-end payments and small-distance payments." ”

In layman's terms, the near-end payment refers to the use of mobile phone "drip" in the POS machine card this form. And operators can not do large payments, it is because the user prepaid charges or operators through the SIM card and STK card directly deducted from the user's mobile payment fee, the amount of money is limited by the user "total".

"Most users will never put tens of thousands of assets in the phone bill, such as a business needs to set aside 1 million yuan, or is accustomed to doing in the bank." One of the big banks, the electronic Banking department, sighs.

"Each role in the mobile payment industry chain will have its own position, the bank, the operator's position is not clear now, the near-end payment operators more dominant position, the remote payment Bank has the right to speak, but the specific later development of the key to see how the two sides to adopt the mode of cooperation." Cross-border cooperation needs to be considered for mutual win. "A joint-stock bank mobile payment business senior person in charge of the report said.

"Moreover, the mobile payment market is not immediately achievable, just like 3G, advertised for many years, but also very slow to achieve the process." Mobile payment The market is still nurturing, and it is the same for all forces. Said the big bankers.

A data can be verified that the bank from 2004 launched a mobile phone bank, up to now nearly six years, but it is understood that the current banking cell phone bank users grew about 20 million people, accounting for more than 700 million mobile phone users in the country 2.8%.

Therefore, the bank participates in the mobile payment business, the main purpose is to use many resources to promote the user scale expansion.

Third party payments: more focus on remote payments

In the mobile payment market, in addition to operators, banks and UnionPay, there is a third party to pay the force.

With the popularization of 3G, traditional Internet applications are rapidly moving to mobile phones, "third-party mobile payment" is the online payment platform to translate to the typical mobile phone.

According to the Analysys International report, does not calculate the UnionPay electronic payment, 2009 China Third party pays the market transaction scale to reach 580.84 billion yuan, in which the Internet payment amounted to 525.7 billion yuan, the third party mobile phone paid amounted to 26.6 billion yuan, the third party telephone payment amounted to 1.6 billion yuan.

For example, Alipay has now launched a mobile phone client, can be realized inquiries, fees and transfers and other payment services. Tenpay Mobile phone payments also support account inquiries, cell phone recharge, movie ticket purchase functions, users can login through the mobile phone Tenpay WAP page to operate.

Analysys, senior analyst at Analysys International, told the newspaper that third party payments, banks and operators are now far from the stage to scramble for market share, because operators mainly develop near-end payments, banks mainly through mobile banking to improve their own customers stickiness, Third-party payment company's advantage is remote payment.

Analysys, the current online payment, the Third-party payment company's profit mainly depends on the rate difference, the development of mobile phone payment of the profit model will not be too big difference.