The top ten Internet marketing events of 2013

After the inventory of the "2013 Top ten Internet industry hot word", the east floor and Non-stop for everyone to bring fresh out of the 2013 Top ten internet marketing events. Before doing this stocktaking, the East building specially with the Rayleigh point of view fans have done a second interaction, inspired a lot, thank you. Words do not say, the following for everyone on the "2013 Ten internet Marketing events," ranked in no order, manufacturers MO to PR. 1, Sina Weibo: To help Feng on the headlines on the review: Feng issued a divorce statement, the day after Faye Wong divorce, shocked the news of the world instantly silent; Feng to Zhang Ziyi vindicate, met Evergrande won the crown, shocked the world's news again silently. Feng A new song, Liu Poetry, Wu, Yang, Jacky Granville and other joint aggravating, starting from the early morning, the announcement of love, marriage announced the good news, Feng again was mercilessly robbed the Thunder! East Building Reviews: This is one of the representatives of Sina Weibo's operators who have contributed to the activity. Feng, Zhang Ziyi, and Sarah have been entertained, raising the level of microblogging activity. Directed by director Sina Weibo's success, he helped Feng headlines into a national carnival. I have to say, Sina Weibo is such an entertainment platform, only the star gossip gossip can activate which silent fans. 2, micro-letter: The National Aircraft War review: August 5, 2013, micro-letter Update 5.0 version, the online micro-letter of the first game, aircraft war. A time of popular micro-trust friends Circle, we have to bask in their own achievements. Micro-letter into the game to open up the big curtain. East Building Reviews: Online A product function, manufacturing a hot event. This kind of thing only micro-letter such a Big Mac app can do. Micro-letter 5 but on the line a simple game, but once led the micro-letter to the mass of the collective aircraft, the success of the micro-trust game platform to promote to each user, for the future micro-letter online other games paved the way, laying a micro-credit game distribution platform status. 3, all map manufacturers: Free Navigation War Events review: The cause is that the reason is in preparation for the announcement of the navigation is completely free before the leak was Baidu map "cut Hu", let Baidu took the lead in micro-blog released a free navigation news, the success of his carefully planned PR activities to stir yellow. After the two sides you come to me, through Weibo and other platforms to a PR battle, and then there are Sogou map to join, a time map industry has become the focus of the Internet. East Building Reviews: This marketing event, so that the entire map industry players have become beneficiaries. Let Baidu map, a gold map, Sogou map, such as these silently work of the map manufacturers first stepped onto the front desk for more netizens are familiar with, not only the education market, but also harvested the user. This free navigation war is a milestone, since then, the Internet map navigation completely farewell to the era of fees. 4, Taobao: Double 12 Lottery event review: Taobao bought the December 12 day of all SHUANGSE lottery combination, a total of 36 million yuan, free to Taobao users. According to official information, a female user from Xian finally won the Shuangse First prize, the prize moneyAmount is 7.5 million. East Building Reviews: This is completely true tyrants marketing way, is simple, rough, direct. It's not something other companies can follow. Look at the Internet industry, I would like to ask which company, have the strength and dare to invest 36 million real money a marketing campaign, there is no more than three of this strength, but really dare to do is only Taobao. 5, Crazy guess: Friends Circle Red Event review: This summer, a "crazy guess map" of the casual game virus-type in the micro-letter friends in the expansion of the circle, since the April 12 online, "Crazy guess" in one months to obtain a 50 million of the next cut, the highest daily live to 7 million. East Building Reviews: Crazy guess picture is the first through the micro-letter friend Circle Popular app software, since then many of the app will be friends circle as a marketing position, and then there are Baidu Magic map, animation cameras and other apps through the micro-trust friends Circle of popularity. This incident marks the micro-trust circle as a micro-blog after another viral marketing position. 6, CCTV 315 party: about 8 points 20 Events review: 2013 CCTV 3 15 evening broadcast process, Rundong suddenly to "#315在行动 #" for the label on the microblog of the Apple phone, but at the end of the content appeared a "about 8:20", the move was immediately questioned by netizens for CCTV 3 · 15 party as "entrusted." After Rundong denied their own hair and alarm, triggering a series of saliva war. East Building Reviews: If not pig-like teammate "Rundong" a mistake operation, I believe this will be a successful PR marketing event, to the Apple brand to a certain degree of impact, while further enhance the influence of the 315 party. Only unfortunately Rundong last sentence of about 82, not only betrayed a few hands, including a large number of public know large, but also made this targeted action, the play turned into a farce, but also seriously influence CCTV 315 party in the eyes of the general public the glorious image. East building can only sigh a sentence, is really the details of the success or failure, not afraid of the same opponents, fear of pig-like teammates ah. 7, Luo thought: The history of the most unreasonable member recruitment events review: "Luo thought" launched "the most unreasonable in history," The pay membership system, 5,000 ordinary members: 200 yuan, 500 hardcore members: 1200 Yuan. The result is true, this let a lot of people who wait for jokes disappointed: these 5,500 member places only half a day sold out, 1.6 million yuan recorded. East Building reviews: Luo thought in the day received 1.6 million yuan of true gold and silver, is also done from the media East building is very envious. But the east building is more concerned about the marketing implications of the most unreasonable recruitment notice in history. As a new attempt to commercialize the media, Luo's thinking has made the sale a success story for the internet industry, letting everyone know that they've collected 1.6 million a day, further broadening their reputation. To tell you the truth, this is the first time that I have been in touch with the thought of ROM. The East building thinks that the thought of ROM is a talk show, just using the internet thinking, no, it isInternet marketing means to carry out packaging and promotion, not so tall, the so-called community, from business and so on the new concept, but only man-made gimmicks. 8, all manufacturers: grab the votes of the War event review: The war is the end of the year's internet industry a feast. This year is no exception, the scheduled stage. So far, including Sogou, 360, Cheetah, UC and other internet companies, claiming to be able to grab the train tickets through its products. East Building reviews: The ticket was originally just a few major browser manufacturers battle, this year's broader, more involved manufacturers, not only browser vendors continue to fight, security, number assistant and other mobile phone app manufacturers are also involved, and the pattern is full of tickets, and some can steal tickets through micro-letters, and some can letters Rob tickets, Some of the tickets do not have to pass the verification code and so on, so that users see the dazzling, do not know who is the most reliable home. Please, internet manufacturers, do not play us, to some practical bar, get a special plane, direct charter will we send home, agreed to the point of praise!9, all electric dealers: Double 11 Carnival Event review: Starting from 2009, every year November 11, to the days of Cats, jingdong (to avoid conflicts of interest, some electric chamber of Commerce in front of 11th began to promote As a representative of large e-commerce sites will typically use this day to do some large-scale discount promotions to increase the sales quota. Become the largest commercial activity on the internet in China. 2013, the day cat sales reached 35 billion. East Building Reviews: Double 11 is originally belong to the singles of the festival, who knows the electric quotient ferocious, unexpectedly put the Bachelor into, no object on the shopping. Have to say, the Chinese netizens are really by the electric business to toss, not only the Spring Festival, Tanabata Festival, mid-Autumn Festival, Lantern Festival and so on these traditional festivals and Christmas, Valentine's Day these exotic foreign festivals become a promotional stunt, but also to sporogenous a double 11 out, is not a bit too insane? 10, Sina Weibo: Mom hit me again. Retrospective: December 4, 2013, Sina Weibo users "Huang BK" released the artwork. The story of the four-lattice comic is: the first lattice, the mother smiled at the study of the daughter said: study a day, mother to take you to the park to play Ah! Second, the daughter smiled and answered mother: No, mom, I like to learn. The third lattice, the story surging: Mother suddenly with "lightning" out of the potential of the left hand, fan the daughter of a slap in the face. Four lattice, the daughter of the silent, with her hand over her right face, a face of injustice and sorrow. East Building reviews: Like to help Feng on the headlines, this is Sina Weibo for active fans and another masterpiece. Sina Weibo's operation has been plunged into a vicious circle, operating topics, follow-up hot topics, no topic to create topics. East Building on this very silent, just want to say, what treatment?