The way of joint breakthrough of blog operation in Weibo era

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The rise of Weibo as breeze into people's lives, the spring rain of the run is silent, it has been quietly changing our habits and thinking, in the enjoyment of it and so bring convenience, but also in the test of such a group of people's mind--blog webmaster. Blog from the advent of the present, it can be said to be boiling, as a pot of boiling oil, micro bo This drop of water to make it explode, after the spark, the oil has been a little reduced, a micro-blog rain, almost let the blog this pot of oil completely blown up, the bloggers have said that the era of blogging has gone, micro-blog to run a difficult business, Instead of giving up blogging, join the embrace of Sina Weibo and Tencent Weibo. But is Weibo and blog really incompatible with each other?

In fact, many times we will forget the nature of things, and to one-sided pursuit and proof of vulgar superior vulgar inferior. Once there was a voice said "blog fire", so everyone to do blog, now there is another voice said "Weibo will replace the blog", so we all go to play Weibo, in fact, whether it is blog or Weibo, its core elements of only two, is the "Lord" and "Bing", "Lord" is the provider of value, "Bing" on is a value-earning person, such as a blogger, who uses his blog to provide value to visitors.

Most people's right hand is more powerful than the left hand, more help people to deal with all kinds of things, but no one said "left hand nothing can not do, and so heavy, is a burden, cut off", because if there is no left hand, even a simple clapping action can not be completed. Blog and micro Bo Also, like the left hand and right hand, they are not opposites, but harmony and unity, mutual benefit promotion, as bloggers, only understand this truth, can be in the social media era will be blog and microblogging operations such as the more brilliant!

One: The theme is clear and important

Whether it's a blog or a microblog, there has to be a clear theme. Most of us are not public figures, there is no so-called "rice noodles", "wire" to pay attention to our daily life, so it is very unwise for blogs or microblogs to become personal itinerary and emotional chronological, and for most people, these things are meaningless and naturally not worth it.

In the blogosphere, there should be few people who don't know Lou, let's take a look at Lou's blogs and tweets:

A, Lou blog: Focus on website promotion and operation of the original IT blog.

B, Lou Sina Weibo: Lou blog is a well-known it independent blog ...

C, Lou Tencent Weibo: Lou blog is a well-known it independent blog ...

Blogs and microblogs, the theme is clear, clear, unified: "Focus on website promotion and operation of the original it", its positioning for the "website Promotion and operation", "master" for the vast number of visitors to provide the content of the topic, reflecting its value, will naturally let "Bing" favorite, whether it is a blog or Weibo, will be users ' attention.

Second: Content construction and promotion must be grasped

With a clear theme, the construction and promotion of content is the next thing to do. Most of the success of the blog is the content of the construction and promotion will be gradually relaxed with the enthusiasm of bloggers, from one update to the next, once a week, once a month, and even months have not updated, such a blog, it is impossible to succeed. Lou Blog Update frequency is very stable, 3 days/article, even during the spring Festival, still maintain this frequency.

Update each blog content, will be reflected in micro-blogging, through micro-bleomycin to the latest content initiative to its followers-this is the initiative, Tencent spent years to complete this gorgeous channel, and we in this social media era, a little mouse can be completed!

and through the sharing of the microblogging (retransmission) will form a matrix of transmission, through the analysis of the content operation tools of the weaving micro-blog, it can be seen that the latest Sina Weibo content was broadcast in 48 minutes by 4 followers, and the number of fans in the four broadcasts was: 2270, 774, 128 and 263. Plus Lou's own fans (10113), plus Tencent Weibo 5000 people, a total of about 2000 people can see this referral information, and this data will increase over time. Most importantly, none of the updates will create this effect, greatly enhancing the user's viscosity.

(four times micro-bo forwarding depth analysis)

Third: Interactive and active visits to visitors

As we've already mentioned, whether it's a blog or a microblog, the main body behind it is flesh and blood, people's feelings are "to do not to indecent assault also", even if "I Go" and "Seoul does not come" often, but in most cases, bloggers visit the return rate is very high. Moreover, the initiative to visit another blogger's blog, the significance of more than a return visit, but also bring a third party visit, which is very similar to the broadcasting mechanism of Weibo, the same will form a matrix of transmission.

According to observational analysis, even well-known bloggers such as Lou are doing the same thing: answering visitors ' questions, interacting with visitors, or visiting the same industry blog. During my testing of my blog, I found that an average of 100 blogs and messages could bring in 80-150 visits, and if every blogger could do it, and stick to it, they would get a result that exceeded expectations.

For new blogs and new who lack relevant resources, there are two ways to access data:

A, visit the relevant (with their own blog theme, industry similar) well-known blogs, collect and collate their guest messages in the site data;

B, through the link Exchange platform (such as Go9go) to search, looking for the same industry or complementary industry blog to visit and leave a message;

One of the first way to spend more time to eliminate the advertising site, and the data will be in the accumulation process of duplication, the need for manual deletion, but its biggest is a kind of bloggers are very active, return visit rate will be very high.

The second scheme is relatively simple, through the industry and the PR value to set their own want to get the site data, the entire collection process will be faster, and can directly query the relevant site PR value, to facilitate their friendship and link exchange. But its disadvantage is that the data is less, and can not speculate from the side of the site's return rate, it takes a period of time to finally come to the conclusion of the analysis.

(go9go query PR4 Network Marketing theme Station)

Four: The most important thing is that we must insist on

Churchill repeated three times in a speech: "The most important thing is that we must stick to it!", in the face of any hardship and time, we have to learn the most important thing is: must insist. Any one name Bo in the initial is unknown, adhere to the end will not necessarily be successful, but can not insist that the person will not succeed!

Social media such as Weibo, for blogs, is an opportunity to take off, not to hinder, because we have reason to believe that 140 words (micro-word limit) is not in any situation can replace 1400 words, and the microblogging and blog is not replaced with the replacement of the relationship, but complementary, unified whole-- Because behind them is a brain full of wisdom!

(Author blog Baidu Statistics blog Access source TOP10)

The image above is the author's blog to visit the source of Baidu statistical data, can be seen in the first 10 of the source of access, the relevant industry sources and micro-blog sources occupy the top two, far more than other visits to the source of the site, through the blog and micro-blog to promote each other, our bloggers will be able to blog in this era of the more exciting operation!