The World Cup is coming, the brand marketing circles again Climax!

There are so many brands in the World Cup, there is no lack of marketing: 2006, Qingdao beer to catch the German World Cup downwind, with "the ball on the hero" gorgeous Curtain, 2010, "My Team" in the "Big feast" on the stunning glimpse, let Haier fire all over the South Africa World Cup ... Around the World Cup program thousands, how to make a program stand out, and become the overall brand marketing layout of the vanguard?

For enterprises, the World Cup has not only been a football game, but also a brand of fantasy arena, smart business has put the marketing arena as its own product show, a large number of corporate brands have been holding the various special CCTV program, in the World Cup arena to ignite a marketing smoke.

Gado: Herbal tea with football, or the first time

CCTV-5 has played a leading role in the special program of the World Cup. This year's CCTV-5 created a large documentary category-"Go Brazilian goal". The World Cup has not arrived, beer and bladder ye have not yet developed completely, this seemingly football lace show how to promote, to let people see there is to share the impulse of the circle of friends?

In fact, the idea is very simple, the question is whether you are fans or not fans, the audience's positioning is done, the promotion of the program is logical. It is conceivable that during the World Cup, football is the mainstream of the fans to explore the topic, non-fans because they do not understand the marginalization of the.

The success of Gado's "Go Brazil goal" marketing is that it indirectly translates the "marginalization" of this pain point into demand. Focus on the World Cup number one contradiction, so that fans and non-fans enmity between the feud into the Gap, Gado to small broad, so that you laugh at the same time, but also let this pot of black tea more red.

Huawei: Travel around the world using mobile phones to find the King

Those who shine on the screen are always out of reach, which is a sore point for the grassroots star who "can't get what they want", but a potential market demand for Huawei.

So, in the company of Huawei P7, these grassroots stars can not only 0 distance contact with the football star, but also fortunate to visit the top ten participating powers, and the Huawei mobile phone to receive the mission book, and domestic connection, visit Huawei Overseas stores, a use of Huawei mobile phone to find the King's Round-the-world tour!

Also a World Cup event, Huawei is positioning "go Brazil goal" as a big reality show. If the Gado is to borrow the name of the program and fire, that Huawei is its own products completely integrated into the program, through this experience-type marketing, not only greatly meet the psychological needs of people, but also realize the product of the whole process of brainwashing exposure.

Day Cat: Launched marketing first gun 141 million to sit on the archer list

All along, CCTV advertising resources are the main battleground ads. The World Cup is only once in four years, CCTV as China's only World Cup exclusive media copyright owners, advertising resources are very scarce, many domestic companies are eyeing CCTV World Cup ads, lest fall into the hands of others.

In the 3721.html ">2014 Gold Resources Advertising tender meeting, the cat with 141 million yuan to take the lead in the World Cup of advertising resources first shot, won the Brazilian World Cup" striker List "full media partners.

Even in the hard times of the gradual decline of the plight of CCTV's World Cup ads still have a lot of market space. What's more, like the sky cat such a fan big guy and how will care about a 100 million of the advertising fee, will own brand smashed chipboard, to consolidate the competition of domestic electric dealers is the king of the cat's ambition.

With the continuous development and maturity of the Internet, the company is enthusiastic about program marketing, especially in the World Cup this hot spot countless excellent marketing platform, before the enthusiastic anticipation of more than 3 billion of the audience, after numerous competitors crowding out the repression, in this advantage and dilemma coexist, enterprises should spare no effort to refine program marketing, Fully tap the World Cup show the value of the card, for the overall marketing of corporate brand distribution.

Football Emperor Beckenbauer once said: "In the Shade field rolling is not football, but gold", had to say this sentence described too in place. In the World Cup of this occasion marketing business, in these programs, behind the popular ratings, those brands are the real winners. The World Cup for countless corporate brands to bring how much real gold and silver, we have not known, but it is certainly a good marketing opportunity, so many fans indulge in it, but also let Enterprise big guy crazy.