They are picky, not hungry for wealth.

One sock, a stranger in 1989, decided to resign to make men's socks after graduating from college after a 1.5 sale in a media company. In his view, the current market of men wearing men's socks, either white, or dark but not high enough to expose the calf, and the texture is not good enough. He didn't find the men's socks he needed, so he decided to start his own business. I told a founding partner of the fund that the sock man, the Internet-major fund, is less likely to invest in this kind of project, but is interested in Mr. Socks and wants to talk to him. After they had finished chatting, my friend said, now that the three-month-old (born in 89 is almost a "new") entrepreneurial, a big motivation is not from the desire for wealth, but they are picky. The socks gentleman family is very good, although not what official second generation Fu second generation, but well-off is no problem. In the sock project, he also specially designed a sock-making machine, and then found a factory to help him produce out----------known as the whole world is such a, visible cost is still a bit. Mr. Sock is also a very smart person, graduated from a prestigious school and worked in a very influential media. Although the media industry is not as beautiful as before, but the media is still very respected, the style is still high. After the venture, he wrote several articles, over and over, is to talk about the current market on the existing socks dissatisfaction, he also shun with told him about other things, and then be guess is Virgo, sure enough. I wear socks for 40 years, sometimes some small complaints, but I really never thought, to produce a sock to change what. Superior family, excellent knowledge, some of the details of life dissatisfaction, and then jumped to do one of their own, which I walk in the lake, found several entrepreneurial cases, very interesting, are the upper and lower. They are picky about the quality of life on a particular dimension, almost paranoid, and convinced that there are people in the world who are as paranoid as they are. In fact, from the Luo to preach the spirit of the Craftsman "received a welcome look, the so-called hammer powder really many." As early as two months, Mr. Socks finally took out his so-called beta "socks, not cheap, nearly 60 yuan a pair." I bought three pairs, and after several washes, I still feel good. In the last few days, Mr. Socks released 1.0 versions of socks and privately claimed that the beta socks were a slag. I jokingly asked him: "I spent nearly 200 yuan, is to buy three pairs of slag?" Hurry up and get your money back! As a consumer, I really don't care about his paranoia, it doesn't matter to me. I want a pair of prices I feel can withstand, the quality to meet the expectations of socks. But as a friend, I asked him, if the market is done after the manufacturers intervene, rely on the size of the price down, how do you play? He answered lightly, perhaps I was enough, maybe I can sell this to the big manufacturers, and perhaps, I still have a bunch of loyal customers, depend on them enough, So he moved out of KK's 1000 fan theory. Personally, I still doubt it, but his socks are really wornVery comfortable. As a consumer, the men's socks market can be the overall level of the whole, I would be satisfied. What do you think of the success or failure of that project, Mr. Sock?