Those products that are not suitable for electric dealers should be cautious in entering the electric business platform

today, almost all of us want to buy things from the electric business platform can be bought, small to needles, big to the car real estate, really verified that a word: only think, not buy. It would be a bit of a headache if I had to come up with something that was not in the electricity business platform at once. However, through some thinking and inspection, some products are really impossible to buy from the electric business platform, Instant now can buy, the future may not be bought, or can be bought, but not cost-effective. These products, I think it is not suitable for the electrical business.

By buying a newspaper: The logistics cost of a high proportion of the product is not suitable for the electricity business

I have the habit of reading newspapers, but rented houses are often not sent, plus never know what way to subscribe. Before, there was a kiosk nearby, but it was probably due to the small number of people who bought it and dropped it. Buying a newspaper is a hassle, and it takes a long way to get to another kiosk, almost two bus stops. For me, the time cost of buying a newspaper is far greater than the price of a newspaper, and the cost of buying a newspaper is the cost of logistics in the commercial language.

In the electric commodity class, and the newspaper has the similar characteristic is the book. Amazon and Dangdang have recently increased the cost of logistics, has long been no longer free book logistics, and has repeatedly raised the purchase limit of book mail. In Dangdang, many books price may be about 10 yuan, but the logistics cost may have six or seven yuan, almost close to book price. Not only books but also snack products. We should have an impression on the West meter network West Meter network in order to reduce the logistics cost of snacks, will be subdivided into office white-collar workers, because such people can consume higher prices of snacks, the goal is to reduce the proportion of logistics cost of snacks, once the single customer price to do 80 yuan, but with the expansion of the scale, Gross margin rapidly reduced, 2011 retreat. This kind of product is far more than books and snacks, as well as furniture, large household appliances, and so on, have some of the characteristics.

LED installation: The product that swings between business-to-business and Business-to-consumer is not suitable for electrical business

At the beginning of the new year, the company wants to install an LED display at the top of the gate, which displays the banner of receiving customers instead of the banners. The company faces two choices, either by buying an LED display on the Internet or by looking for an enterprise to install. Or it's all left to an enterprise. In fact, many LED screen manufacturers are facing similar choices, as we all know, LED screen industry is facing a serious surplus, the urgent need to find new sales channels, directly from the online product sales consumers, is a choice, so some led manufacturers in the game after the business-to-business, also began to play. In the end, little can be played around. The reason is that such products need to have a certain cost of use, such as online shopping back, the need to install their own hands, debugging, learning and so on. Such products were primarily business-to-business, but they wanted to bypass business-to-business and find potential users directly. In the author's opinion, this kind of product is not suitable for the electric business platform. Such products also include home building materials, home decoration, lamps and lanterns and so on.

From luxury to: the purchase process is to enjoy the product is not suitable for the electrical business

In the 2011, a large number of luxury electric dealers suddenly poured out, for example, the five avenue, catwalk network, Jiapin network, the slogan is undoubtedly the exception is the luxury collection, but then many advertised the luxury of the electric business platform, in the expansion of the category of the process, become famous department stores, luxury class gradually ebb. In fact, luxury is not very suitable for the electric business, first of all in the electric dealers selling luxury faced with a dilemma, increase sales need to reduce prices, a little price, consumers will go away, will not make two times to buy. Second, the purchase of luxury goods, consumers also care about the process of purchase, such as access to high-quality services, such as the promotion of self-esteem in the process of purchase, these channels are not available through the electric business. Not only luxury goods, but also some works of art, such as calligraphy and painting, Vento and so on, in the process of buying, enjoy the charm of culture, sometimes even far greater than the use of products to bring value.

Basically, the above three types of products are not suitable for the majority of the electrical business, these products companies want to enter the electric platform, or want to use these products to build vertical electric dealers, need to be cautious.

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