Those years, rivers and lakes also spread the story of the internet big guy (big guy's photo is very green OH)

Introduction: After graduating from university, Lei alone in Beijing, 1991 at the end of Zhongguancun and Baijun to get to know, and then joined Jinshan Software, Jinshan's sixth employees. Two years later, Lei as general manager of Beijing Jinshan. 1998, the 29-Year-old Lei promoted Jinshan Company General Manager, is called the young blossom.

On the night of his 40 birthday, Lei and several friends went to a wine lounge near Zhongguancun Contemporary mall in Beijing. Wine over three rounds, Lei regrets to say: "People can not push the stone Shan on the walk, this will be very tired, and will be on the mountain at any time tumbling stone to play down." To do is, first climb to the top of the mountain, casually kick a rock down. ”

That day is December 16, 2009, from Lei to leave Jinshan two years. Four months later, he officially founded the millet company.

This sentiment, later evolved into a more famous "Lei quotations"-"standing in the mouth of a typhoon, pigs can fly up." Compared with the Lei of Jinshan era, the lei of Millet did fly up, from the software industry "revolutionary" became a hot upstart mobile internet era.

Lei in July 2011 to return to Jinshan Software (03888.HK), as chairman. But, everyone knows, the final lay Lei Lake status is millet, not jinshan.

"Success is not enough with diligence alone."

When he founded Millet, Lei was just over 40 years old. "40 and perplexed", Lei himself also said that Millet is his last venture, is accumulated 20 years of business experience, "Biching" a new attempt.

"Before 16 in Jinshan training basic skills, after several years of practicing some intangible things, until I feel ready to come out to do millet." "he said.

These "intangible things", that is, Lei's perception of life-"at all times to the homeopathy, do not move against the trend." Lei's old friend, Lei Feng's founder Lin Jun also wrote in a recent article, "Stronger than people, even lei such a strongman."

Lei is very clever and young to be famous. 1969 was born in Hubei Xiantao, 18-Year-old entered the computer department of Wuhan University. Lei said he spent two years to complete the required credits and completed the graduation project. Senior that year, Lei and classmate Wang Quanguo, Li Ruchong and other people founded three-color company, at that time the product is a imitation of Jinshan Hancock, a street in Wuhan, a small famous. But then there was a larger company that pirated their products, with lower prices and larger shipments. Soon, the three-color company difficult to operate. Six months later, the company dissolved. When the assets were counted, Lei and Wang were divided into 286 computers and printers, Li Ruchong a 386 computer.

After graduating from university, Lei alone in Beijing, the end of 1991 in Zhongguancun and Baijun to get to know, and then joined Jinshan Software, Jinshan's sixth employees. Two years later, Lei as general manager of Beijing Jinshan. 1998, the 29-Year-old Lei promoted Jinshan Company General Manager, is called the young blossom.

But lei on this step for ten years until the end of 2007. This time, is also lei "pushes the stone Shan to walk" the day. Baijun determined to let Jinshan become a challenge to Microsoft's national software enterprises, the ideal road is difficult, Jinshan experienced from office software to the word PA, poison PA, and then to the game and the network transformation, after several ups and downs. Lei led the IPO five times, and ultimately relied on the performance of online gaming, which was successfully listed in Hong Kong in October 2007. But Jinshan's IPO valuation, far less than the same year in Hong Kong listed Alibaba, less than a few years in the United States listed Shanda, Baidu and other Internet companies.

Lei as the general manager of Jinshan Company, MA, Ding Lei and other people just graduated from school to the Telecommunications Bureau, Li is still studying in the United States, Zhou also to participate in the work of the Chinese Yellow Pages in Beijing, a wall.

Lei Hubei fellow Zhou once said, for a long time, he lei are looking up to the state, because Lei debut early, River Lake seniority High, is the elder in Zhongguancun. However, in a few short years, the gang "Junior" have become the famous internet big guy, Ding Lei, Chen, Li has become "China's richest man" successively.

The changing times, the times. After many years, Lei recalls this paragraph also quite regrets: "Jinshan in the last century 90 's also very fire, 1999 Internet tide rise, we are busy to do WPS, busy against Microsoft, no time to take into account." By 2003, we looked around and found we were far behind. That moment, I am very pressure, as the CEO, I think every day after two or three years, where there is a problem, is not good team, or technology, or do not work hard?

Lei said, finally oneself want to understand two points, one is successful only rely on diligence is not enough, the second is to find the most fat market, homeopathy and for. In Lei's view, the so-called Da Cheng, and the trend is highly correlated. Like his two hobbies, Weiqi and skiing, the emphasis is on "potential".

Jinshan missed the first wave of the internet, but one thing is important in the future. 2000, Lei led a Golden Hill internal Entrepreneurship Project-Excellent network, four years later, to 75 million U.S. dollars sold to the Amazon. The sale made lei financially free and laid the capital for its subsequent angel investments.

At the end of 2007, two months after the successful listing of Jinshan, Lei resigned as president and CEO for health reasons, leaving Jinshan. He was so exhausted that he left is the best choice. A friend of Lei said that it freed Lei from the shackles of habit.

After that, it is this time to leave, the achievement of the lei of the reborn.

"Not because I'm lei, I'm not going to die."

Leave Jinshan Lei, turned into angel investors, starting from the trend, with a larger perspective to observe and think of the Internet. Lei was one of the first to join the mobile internet. In 2008, he wrote in his personal blog: Mobile Internet is a big opportunity for the next wave of entrepreneurship. At the same time, lei in the mobile internet, electric business, social and other fields successively cast a number of well-known cases-Lakara, UCWeb, where customer-prudential products, YY, Amoy, play more, see and so on. Among them, every customer prudential goods rage, YY has been listed in the United States, the current market value of more than 4 billion U.S. dollars.

Make investment let lei more in-depth understanding of the Internet, also obtained exceptionally rich returns. But the companies he invests in are hard to lei their careers.

Deep in the heart, Lei still want to do a really own career, with a large scale, or even a great company, to lay their status. Every customer Prudential product CEO aged said, lei upward force or desire, is unpredictable. Lei himself said he wanted to be a company of tens of billions of dollars.

Soon, Lei found his "potential"-a big outbreak of smartphones and mobile internet. April 2010, Millet Company was registered, the first product-mobile operating system MIUI in the year of August online. August 16, 2011, the Millet mobile phone 1 official release. Then, in a doubt or praise, Millet sold 7.19 million handsets in 2012, and sold 18.7 million handsets in 2013. In the process, Millet completed four rounds of financing, the valuation quickly exceeded 10 billion U.S. dollars. Millet has become the industry's phenomenon-class brand.

In addition to the trend, lei is very important to people. Before the establishment of millet, Lei spent a few months to find someone, once the right person, he pursued, until the people to convince until. He's got it. Lin, vice dean of Chinese Academy of Engineering, Microsoft China Engineering Academy Development Director Huangjiangi, Google China Senior product manager Flood peak, Motorola Research and Development Center Senior Director Zhou Guanping, University Industrial Design department director Liu De, PowerWord general manager Li Vanchang, seven people composed of luxurious founder team. Millet early employees told Caixin reporter, many international technology giants company employees, see a few founders list, directly followed the past.

Lei the principle of their own investment is only investors, not familiar with the investment, only to help do not trouble. Lei said that the biggest worry of their early start-up is team running-in and mentality, "see the most fat market, find the most powerful people, there is no reason not to succeed."

decided to do millet before, lei to the morning Hing venture partner Liu played a very long telephone, played out three batteries. Afterwards, Liu said, in fact that night is mainly Lei said he was listening.

"Lei do things very well, the plan is meticulous, he does not need to be persuaded, but before making a decision need someone pk." Liu said he and lei very familiar with, has always felt that Lei will do a big event. The whole process, Liu only asked a question, "You have been successful, you still need to jump down to fight?" Lei replied, "I still have a fear of entrepreneurship, not because I call lei, will not die." ”

The next day, Lei took Lin and Huangjiangi to Shanghai to see Liu. After meeting, Liu gave each of them a cup of chrysanthemum tea, the first question is, "you three, one from Microsoft, one from Google, one from Jinshan, the whole Turyan, how to cooperate?" The second question is, "What do you think of entrepreneurship?" 1.5 hours later, Liu to finalize the investment, the whole process does not talk about millet specific what to do.

At the end of 2010, Millet completed a round of financing, the amount of 41 million U.S. dollars, the investment side for the morning Hing Venture, Qiming and IDG, the company valued 250 million U.S. dollars.

After the millet fire, an industry person evaluates lei: "He is missing the Ober Ipo (Internet), into the next wave (mobile Internet). ”

"If you don't let the company capsize, you can do it."

One investor summed up the millet model has said that millet in the thinking of leading two years, the product leading a year, the traditional handset manufacturers difficult to catch up. Mobile phone industry on the attitude of millet also experienced from the "look down on" "do not understand" to "invisible" several degrees of evolution. Millet after the potential, almost a ride of dust.

A lot of people have asked the Thunder Army a problem, the market and the trend is equal to everyone, why other people learn not millet mode? Lei said, the millet model behind, is the internet thinking of the victory, is the advanced Internet productivity of traditional productivity victory. Concrete unfold, is also lei often speak seven words proverbs-focus, extreme, word-of-mouth, fast.

The outside of Millet misreading, will let lei very care. In the CCTV annual Economic figures awards ceremony, Ma said Millet is the core of marketing, down, Lei deliberately find Ma explained that the core of millet products. Lei to the outside of the millet on the "Futures" "Hunger Marketing" and other labels also feel wronged, and even repeatedly issued a defense, millet production capacity of 2 million units per month, has more than many traditional manufacturers. To that end, Lei also pledged at the beginning of this year that supply will reach at least 40 million units in 2014.

The so-called internet thinking, in Lei view, eventually fell on the product itself. Lei also to Caixin reporter said, when marketing and products simultaneously, it shows that the product is not extreme, "the best product is the best marketing."

When it comes to millet products, he can not help but turn the volume up and lean forward. Whenever there are interviews or other companies come to exchange visits, Lei will always take out millet mobile phones, boxes, routers and other products to display. He will carefully cut off the plastic seal with his pinky's nails, and explain the story by layer by piece, every detail is at his fingertips. For example, the Millet box plastic seal side of the midline is not exactly in the middle, he will find Chuan (millet box head) complained. Even, the Millet micro-Bo sent out pictures are lei personally set.

Lei's diligence is also known in the circle. Jinshan period, Lei is Zhongguancun famous "model workers", the average work more than 12 hours a day. This habit was also kept to millet. A number of millet employees to the financial news reporter confirmed that several times in the early morning two or three, see Lei driver downstairs waiting for him. The difference is, lei in Jinshan time more spent on management, while in millet, more time spent on products. In Jinshan, he will require staff to wear a work, to maintain the clean position; in millet, he will use more than 10 people's team spent one months to revise the presentation of the speech ppt, up to 100 more times.

Lei will "let the user Scream" as the first measure of the product-if the configuration does not make you scream, then the price must make you scream. Last July, the release of Red rice, configuration parameters were early exposure, the market is expected to price is 999 yuan, the final release of the price of 799 yuan, the result is that the red rice mobile phone in short supply for a long time.

After all the behavior revolves around the product, the LEI management idea also has the subversive change. Millet company employees do not clock out, do not carry out KPI assessment. The organizational structure is very flat, the company's partner level, the team leader level, the engineer layer, the meeting is very small. Lei said that the internet era, the KPI is easy to quantify, but also easy to fake, so millet choose to management, to KPI, the purpose is to improve efficiency, focus on product innovation.

Li Vanchang is Lei Jinshan Kibaki, to this feeling quite deep: "Before in Jinshan, eldest brother (Lei) will directly challenge you, why do this, why not do so." Now, he's still hard to convince, but it gives us a right to do this thing as long as the company doesn't get overturned. ”