Three characteristics of electric quotient

For a business that is about to enter Taobao to open an online shop, must have an understanding of the characteristics of the electrical quotient, can be targeted to do shop positioning, sourcing procurement, shop decoration, lead flow, marketing control and other aspects of the work, as far as possible to the shop three dynamic scoring improved, flow introduced to the future, To improve the conversion rate can have the survival and development of space.

In the recent training manual for new staff, I added three characteristics of the electrical quotient, is as a newcomer came to the company first to understand a basic knowledge of training.

The first is the bitter force.

There are 8 of claims on the internet about the power quotient, although a bit humorous and exaggerated, but true portrayal. For example, the 8th: joined the difficult to quit is the electric business and triad. This is similar to the current situation of our shop, operating for two years, only a backlog of more than 2 million yuan in the inventory, the enterprise is still in the state of loss. Even so, only to win the scalp forward, as if the Triad, joined the very difficult to withdraw. The boss often in the meeting and we share a joke, that is, he went to the electric business MBA training, many bosses joked that if you hate a person, he will be introduced to do the electric business, will make him burn, so there will be the thrill of revenge. Although it is a joke, but the power of the business is really real.

Last April, our shop's 5 designers for the new model, almost every night in two weeks overtime, the latest time to work overtime until one o'clock in the morning, that stage is really difficult, but fortunately, we all insist on coming.

The second is speed.

Crack silk in the wind in the interview often talk to the word is: the electricity business more attention to data analysis, faster response, closer to consumers, which is also the strength of E-commerce. If you make a ground brand, there will be no great impetus, perhaps now has given up, but to do the electrical business, and consumers unlimited close contact, can do what they want, targeted production of marketable products, which is why the split silk so by the buyers like the reason. And for our shop, in the craziest time last year, 2 weeks on the new 200-piece dress, in exchange for the store market, may be a year can not be so high on the new style. Therefore, in peacetime work, the boss to our emphasis is also speed, efficiency. If tomorrow is going to be a good deal, or shop tomorrow will do activities, today's home page has not been designed, the effect of the activities imaginable. So, the day before the new, or the factory a day earlier, the overall progress will be accelerated a lot, once the flow of the port occupied, shops may get unexpected source of traffic, fission is a great opportunity.

The third is a miracle.

After I entered the company in March 2012, the boss often and we emphasized at the meeting is that Taobao is a place to create miracles, at that time I was convinced of his words. Last year, the double 11, the number of visitors to the shop more than 80,000, sales reached 630,000 yuan, is the month's total sales of 43%, conversion rate of more than 4%, if the internal strength can do better, a breakthrough of 1 million yuan is completely achievable. And for those three months ago began to prepare a double 11 activities of the shop, the day to create the sales may be a few months or even half of the total, so the miracle is to rely on this good platform to achieve. And at present, many are taking the route of the shop, once solved the supply chain and promotion, a burst one months to sell tens of thousands of pieces is not difficult to do, if it is the ground market is absolutely not to believe.

And for buyers, the reason to choose Taobao this platform for online shopping, mainly in the following characteristics.

1, inexpensive.

If you want to ask why consumers are shopping online, they will tell you one of the reasons is that things are cheaper on the Internet. A dress, the same quality, in the store may be 300-500 yuan to buy, but in the online shopping 100 yuan can be bought, how to let consumers can endure not only single it!

2, avoid interference factors.

If you buy clothes in the physical shop, there will be enthusiastic guide to ask you to serve, she will ask you like what style, buy for who wear and so on. Some people like to see themselves first, and then decided to try to wear. But the enthusiasm of the shopping assistants will dispel this desire. Therefore, the choice of online shopping can be in the free environment to buy their favorite goods.

3, the pursuit of personalized psychological causes.

A lot of young 80, all want to buy on the Internet more exotic goods, reflect their own and different dress experience, through and business communication, production of their favorite style and so on. But this kind of demand only can realize in the net buys. Before the CCTV report of a news program on the theme of Taobao, there is a person to design a car, all the parts are from Taobao online shopping. And this case also fully explained that Taobao can not buy things. Including at the end of last year, the more popular rental boyfriend home This online shopping method is also from the beginning of Taobao, although it is a virtual transaction, but this platform wonders, to give a younger generation more novel shopping experience.

4, save shopping time.

Now the social pressure is very big, causes many white-collar workers in the city to pursue the high quality life desperately, at the same time, consumes the entertainment the hour inevitably to reduce. May use the weekend time and the boudoir honey to go shopping, but now has been replaced by the overtime, therefore, through the net buys the clothing, the food and so on goods, at home can enjoy the convenient service freely.

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