Three squirrels tell you how to build your own electrical goods card

Maybe every electric businessman wants to be able to build a brand of electrical goods, to a cock silk reverse attack, but not everyone can get their wish. Look at today's many businessmen, regardless of the Red Sea is fierce competition. How to build a brand of electricity from scratch? Perhaps from the three squirrel's electrical goods card to build the road can be seen some clues.

According to Baidu Encyclopedia data show, "June 19, 2012, Taobao (Day Cat Mall) trial operation on the line, 7 days to complete 1000 single sales; July 22, 2012, sales into the day Cat Mall nut category 50 ranked August 23, 2012, from the first single to daily sales 1000 single (100,000 Yuan ), three squirrels only used 63 days, a miracle of the speed of the development of electricity dealers. August 25, 2012, three squirrels on the line on the 65th Day, in the day of the cat nut category sales leaped to 1th; November 11, 2012, the first to participate in the double Xi. promotion, day sales 7.66 million, refreshed the cat food industry single shop, the highest sales record, ranked snack products category sales first "

From the above data can be seen three squirrels grow faster, almost more than the general knowledge of electric traders. But I think the reason for its rapid development is not so good as marketing, it is better to grasp the product core. Sales NET first is the result, can grasp the core of the product----customer-oriented is its important reasons, generally can be seen from the following points:

One, pay attention to the quality of products

Whether it is offline entity shop or online shop, from the customer's point of view, people want to buy their things reliable quality, trustworthy, especially in the snack category, in addition to delicious, most want to buy snacks fresh, green, healthy. And according to the three Squirrel Cat Shop Details page shows, squirrel home gradually into the major raw material origin, establish a direct partnership to ensure quality. For example, the nuts sold, open pine nuts sent directly to the north-east purchase, pecan directly from the purchase of Linan, wild Pecan directly from the purchase of Hunan and so on, the first time to ensure that the raw material fresh and original

Second, focus on product details

Do E-commerce, the details are many, but the details are related to the customer experience, directly affect the brand and sales. Three squirrels are very attention to detail, a conspicuous point is to focus on product packaging and logistics packages. Three squirrel packaging design with design aesthetics, in order to better optimize the experience, the replacement of more frequent packaging bags, many fans have said that they were in the original packaging is very beautiful and into the store consumption. Logistics package is the use of hard texture of the five-layer Kraft paper, theft-proof, open box, etc., this is undoubtedly the consumer online shopping experience needed, and it, precisely to do this

Third, pay attention to the logistics speed

In the electric business enterprise in the self-built logistics of the east as the most, and in order to let customers more quickly receive goods, three Squirrel self-built logistics system, opened the Canton Warehouse, Wuhu Warehouse, Beijing Warehouse, creating the country's first to provide the day, the day of the warehouse, around the next day up to the speed of the logistics experience food dealers, There is no doubt that it has improved the customer's experience of buying three squirrels.

Above three points, product quality, packaging, logistics speed are around the customer's shopping experience to unfold, these three good, naturally from the customer word-of-mouth, so, gradually formed a good word-of-mouth effect, more and more people know, gradually, a brand began to form.

The above is the author of the three squirrel into a snack electric commodity card reasons for some thinking, of course, it can become its brand, there are many reasons, such as the boss's experience, such as the company's team, such as product marketing strategy, investment and so on VCs. But no matter how, customer first, do a customer shopping, the use of experience is the core of brand building, without it, it is difficult to endure.

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