Three things you learned from Yo and face

An app that relies on splicing the image of a personal comic, in the first week of June, the number of users grew rapidly to 20 million, attracting a 4 million yuan investment from IDG capital of private equity funds, and a round of financing plans, and an app that could only send a word "Yo" to a friend. The 1.2 million-dollar investment, including Mobli CEO Moschel Hogeg (Moshe Hogeg), was taken before the line, and after April Fool's Day, users have sent 4 million yo to each other, becoming Israel's number one iphone app- This is the story of the face and Yo blockbuster.

And for the popularity of Face and Yo, in the commentary, it was divided into two factions, one thought that it was because of a large degree of capital bubbles, and in the case of the product itself, it was difficult to under, but the other side felt that value for money, not for anything else, for so many active users, It means that the investor has to pay the bill. However, more sobering than the argument is, in fact, everyone has reached a consensus, that is, face Meng and Yo or "Meteor application", the potential of the product will soon be squeezed dry market, and eventually the meeting quickly disappeared in our lives

However, the short-lived brilliance does not mean that such products are not worth paying attention to. The face and Yo, at least taught us the following three things:

The first thing that faces and Yo teaches us: the future of the product is closely related to the "digital two"

The "Digital Two" (Digital dualism) view that our virtual world and reality are fragmented, such as Instagram and Facebook, the reality of people and things is getting lower and higher, many from the artificial beautification. In the face and Yo, face Meng is standing on the "digital two" side of the, it uses comics to express the difficult to express personal emotions and psychological state, digging "adult children" of the childlike innocence, this is the face of the user pain point, and all this, and the real reality is completely different, comics still can't go out of the virtual world. From the current product development direction, "digital two" is gradually becoming the past, pure fiction is hard to support the product, which may prove from another angle, face Meng become "Meteor application" is a necessity.

Yo's popularity and face are different, the same word "Yo" in different language environment will produce different semantic changes, the boss of Yo is likely to be a job alert, the family sent to yo is likely to be attentive, lovers send Yo may represent Miss, news site Yo may just tell you have new information. In addition, the semantics of Yo will change at different times, and the two o'clock in the morning Yo and Yo at nine in the morning, even from the same person, can have very different effects. The magic of Yo is that it actually relies on the imagination of the user to work, what you think Yo is and what Yo is. Similarly, Snapchat, secret and the domestic quietly popular no find, and yo like, standing in the "digital two" on the reverse side, the virtual products into the extension of reality, bridging the gap between the two states, this is the future trend of products. So for innovative products, how to understand the "digital two", to some extent, may determine the future of the product.

The second thing that faces and Yo teaches us: text content is giving way

Not so long ago, a young man on Twitter, who knew his girlfriend had brought a green hat to himself, responded with a series of expressions that gave him a momentary burst of red in the world. This validates Bertrand Schmitt, the founder of App Annie, that "people are moving towards a more graphical way of communication" (Bertrand Schmidt). Face Meng Complete business model of the first step, I think it must also be as a social scene of the expression map, but face Meng need to go further in personalized exploration. At the same time, under Yo's inspiration, is it possible for a face to develop a social application that can only send expressions? Before this, face Meng need to build a huge library, line has more than 10,000 of its own paste Tutuku, daily users can send 1.8 billion map expression, this data to face Meng should be able to bring some enlightenment.

Yo further proves that content in social products is more and more unimportant, saying only one word may not be able to form effective communication, but it does not affect emotional and emotional communication, even more easily and accurately than brewing language, so yo users should further increase. But at the same time, yo is going to need another social product to help with what the user really wants to say. So, Yo handled the part of foreplay, the play is left to the micro-letter, line such products. Although it is only part of the foreplay, the foreplay means an entrance, which is the biggest imaginary space for yo.

The third thing that faces and Yo teaches us: "Smaller kids" are coming in.

"Mr Wang, chairman of China Mobile, said in his speech at Gropanti," the next 1 billion mobile users "and the next 1 billion Internet users" will appear in the extension of age and the extension of the region, where the extension of age, refers to the "older elderly" and "smaller children." Whether it is China's face, or Israel's yo, what we can feel is that "smaller children" are already in the play, after the 00, they are becoming the main market power, they are affecting the vast number of whenever, even forums. So, whether it's face-sprouting or yo's investment, investors should be looking at the future that "smaller kids" represent. The experience of history has shown that there is no precision in predicting the next generation from the perspective of this generation, and as an "old man," I can't wait to wait for the products chosen by the "younger children" to come to me because they are in the middle of the sea.