Three ways to open up blue sea for art dealers

　Yesterday, a gallery owner said he wanted to combine art, finance and the Internet to make an art electric business platform, and he himself knew a lot about O2O, the Internet, and social marketing, but he says he doesn't know how to combine these plates together. In fact, this is also a common problem of art electric dealers, the lack of a soul of the guiding ideology, that is, the lack of a strong positioning.

So many years, I have been engaged in network marketing work, to now, I have a set of their own summary of the positioning method, today through this article to share.

Method I. Objective method

Who is your user?

This location is used as the objective method, and we have to analyze what is the purpose of the collectors ' purchase of artworks? What do they think? For art, there are three requirements for consumption, collection and investment, most of which have one or two requirements.

Therefore, from the needs of collectors, art dealers have different positioning, operating the consumption of art, collection of art, or investment-type art, these different types of works of art-oriented collectors are different levels. General consumption of the main body of art is white-collar workers above the stratum, most of them are whenever, and, after the material needs of the full satisfaction of the natural spirit of consumer goods have a certain demand, so art as a luxury than a layer of the spirit of the product, the first to become a top priority.

There is no absolute distinction between collection-type artwork and the main body of the investment-type artwork, and some collectors invest in good art and do not sell it, which becomes a collection, while some collectors collect some good artwork and then sell it, from the collection to the investment. However, as far as these subjects are concerned, their collection or investment is the target of modern paintings and calligraphy artists, as well as the fine works of contemporary top artists, the price of a single piece of art at least hundreds of thousands of, millions, or even more than tens of thousands.

Therefore, the art of electrical companies to target different collectors need to build their own electric business platform, can not confuse these people. Even if it is located in the consumer art, then the consumption of art also has different needs, is to decorate? Is it to show off? or to show identity?

For example, the brain platinum sold for more than 10 years as hot, brain platinum although it is health products, but it should be positioned in health products, long dead, the vast majority of health care products will not live for three years. It is positioned to "send the old man gifts", this is a super huge market, almost no competitors, so it has been selling.

The same is true for art electric dealers, who must give themselves a moving crowd to position themselves to attract strong demand.

Method Two, subdivision method

Most people now have a misunderstanding, that only the electrical business of painting and calligraphy is the art of electricity, such as suning easy to buy, Taobao, Gome and other online works of art is based on calligraphy and painting of the main works of art.

However, art is not only a kind of calligraphy and painting, on the contrary, a lot of artworks, it includes original works of art, art collections, art derivatives, such as three kinds. Artistic originality includes painting, calligraphy, sculpture, carving, photography, installation and other works; art collections include porcelain, jade, jewellery, furniture, coins, stamps, and so on; art derivatives include both artistic reproductions and artistic authorizations. Therefore, based on all the above works of art category of electric dealers, can be referred to as "art electric Dealer."

The small classification of these works of art does not seem very large, if through the Internet to integrate the national Tibetan resources,

That would be very impressive. For example, "Zhao Yong Online" main stamps, coins, paper Miscellaneous, literature, magnetic cards, miscellaneous, etc., through the Internet online shopping malls, forums, inquiries and other services, can be targeted at the national and even the world's collectors, which is no one offline auction company can not cover the scope. This is the advantage of the internet age.

Method Three, Pain point method

On the basis of the previous two methods, we want to further analyze the target, the breakdown of the customer base, what they have to urgently solve the problem, their pain point where?

For example, I am a whenever, with a strong interest in art, but the art collection is not an easy thing. Millions of artists in the country, who do I buy? Where can I find information about these artists? Who is the real expert? A series of questions came.

The great collectors in the art circle are simply too bothered to share in the art investment and collection experience and share some of the things they are playing, and it is hard for us to learn from them. And the Internet of those art news, and so on, most of them do not understand the art of the reporter wrote, the water is much less valuable. There are also some art critics where the nonsense, the benefits are touted, it is difficult to distinguish between true and false. These are the pain points of most of the Tibetans, and can be said to be unable to find the path to enter this circle.

Therefore, the works of art from users from the point of pain, the actual solution to the needs of the Tibetans, then will occupy a powerful commanding heights, in order to frame their own electric business platform, it is not to the disadvantage.

Author/Wang Yu, focus on the field of art Network marketing, micro-signal: 1219290088