Three years of ups and downs left people too many question marks

From the vigorous opening, to the quiet survival, and then to the outgoing will be merged and other negative news, Deng Yaping's people search that is now the immediate search, three years of ups and downs left too many of the question mark.

Remember the beginning of the initial, Deng Yaping has repeatedly made a vow in public, founder of the People's search is a "national strategy", must be played to create "people really need search." To be sure, this will not just Deng Yaping's personal determination and ambition, more likely to be the goals and requirements of senior leaders, but to borrow the sports superstar's mouth to say it.

In the establishment of the entity, of course, there are goals and requirements, the problem is that such goals and requirements, some can be clearly expressed, others need to do in obscurity. If the excessive emphasis on the form of high positioning, the goal and the pursuit of unrealistic, and in the subsequent operation of the process, and seriously ignore the promotion and expansion of the content, then the outcome must be very bad. It is clear that people search does not combine goals and requirements with the actual needs of the possible organic combination of "national strategy" and "people need" in the rhetoric, people search appears a bit ungrounded. Because, search engine this new thing, from the moment of Advent, is the product of the market, is closely linked with the market. People search to truly become a "national strategy" and "people need" of a member, first of all need to stand firm in the market, in the market to be widely recognized by consumers. On this basis, and the "National strategy" and "people need" effective integration, make it an organic combination. More directly, it is to meet the needs, and then rise to strategy.

And look at the people search founded three years of situation, is undoubtedly reversed the relationship, violating the market law. It is inevitable that such an outcome will occur today.

Logically, to Deng Yaping's social appeal and the People's daily status, the search should have a strong vitality and influence. After all, in the initial stage, about Deng Yaping and the People search information, more than 1 million, it is a demonstration of the social parties to Deng Yaping and her people in charge of the search expectations. But it is precisely this combination of seemingly powerful and vital forces that has one of the most fatal weaknesses: the absence of an organic combination of the two advantages of the system and the outside. If the two advantages combine well, the vitality of nature is very strong, influence no one can compare. People search cost a lot of money, but did not meet the expected goals and requirements, can only show that the powerful coalition has not been able to produce 1+1>2 effect. On the contrary, the disadvantages of the two approaches, within and outside the system, may be magnified indefinitely. Because, for netizens, they need to be convenient, is free, is able to accept and express the will of space. People search to occupy the industry Highland, but not one of their own key technology in hand, not to grasp the core technology of search personnel, all programs, must rely on external forces, such a situation can be long-term maintenance?

According to the spirit of the 18 plenary decision, the role of the market in allocating resources from the basic to decisive. In other words, enterprises or the Government should fully understand the importance of the allocation of resources to the market. If we continue to hope that the government's administrative allocation of social resources, administrative intervention, then the result will only be eliminated. People's search falls to the point of being merged by other search, which is the result of the administrative inhibition of the market's decisive effect on resource allocation.

Famous swimmer Zhuang has a very interesting words, called "champions Halo is a stepping stone." The meaning is very simple, that is the world champion, this title is can let the athlete transform effectively, can open the market. In this regard, Li Ning is the best example. Other athletes, although the cause of the transformation has not reached the height of Li Ning, but the success of a few.

So why is it that athletes without government resources can succeed in entrepreneurship, and Deng Yaping, with government resources, encounters "Waterloo"? The reason is also very simple, other athletes starting from entrepreneurship, go is the road of Marketization, is how to adapt to the market, adapt to consumers. Deng Yaping and her people search, go is the road of the semi-market, that is, government intervention under the market, the government baton consumers. If Li Ning is the government's banner when it comes to setting up entities and creating brands, I'm sure he will not succeed in the present.

Many people will search for the unsuccessful, blame Deng Yaping's management ability. To tell you the truth, this is a bit extreme. As the operator, Deng Yaping's "high political quality" characteristics, it does affect the adaptability of the market, affecting her in accordance with the market law of the people to run the search. However, even if she is a market-oriented consciousness, strong adaptability, whether the people will be able to search for the best in search engines? Obviously, it's unlikely. Because, from the initial stage of "national strategy" and "people need" goal, doomed people search is not a real market-oriented products, can not really run according to market rules, according to market law.

As for the technology, talent and other aspects of the problem, in the final analysis, and can be achieved market-oriented has a close relationship. To know, in the market economy, whether the technology or talent, if not accompanied by market elements, no market law, but also can not achieve maximum value, maximize the advantages.

Because of this, it can be said that Deng Yaping and the people search to go to this step, is "defeated" to the market, "failure" gave no according to market principles to enterprises and personal positioning. If you can push back, I believe that Deng Yaping and the people will not choose the current mechanism, it will let the market to decide, let the market determine the fate of the enterprise. With the market base, and then with "National strategy" and "people need" organic combination.

Unfortunately, there is no "regret medicine" in the market. The only way to recover the damage is to start again. I do not know, in the search by the people to change the name immediately after the search, the relevant concept is also changing?