To break the local characteristics of restaurants to promote the operation of the ice

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On the tip of China's hot, eat also slowly become the topic around us, so, have the time, like on the local food and beverage website to see what delicious introduction did not, eat, is a topic, in the present, local characteristics of the catering industry is also slowly popular, no matter what publicity, As long as someone comes to your shop is a kind of progress, then this article, I introduced some of the local characteristics of food and beverage shops to promote the operation of several methods.

1th: Leveraging micro-blog, exerting force publicity

How to borrow Power micro-blog, in fact, in the above figure, also see, often and other industries to do activities is a way to pull popular; work with some of the local famous organizations to a project, and then through the lottery this link, can greatly improve the enthusiasm of the micro-friend, there will be a variety of forwarding and the addition of various fans, which is a In fact, in Hangzhou's catering industry, the grandmother's home has been very big, and his every activity will always receive this attention. In fact, in addition to the above and the enterprise to do activities, we in the micro-blog propaganda information can also have the following points, for example, introduce some of the characteristics of food, the following figure.

This is a screenshot of Grandma's home, which is the name of how we should choose the fruit, in fact, about this knowledge should let more people know will have value, and the value of micro-blog, on the one hand, the food is related to the theme of Weibo itself, another point propaganda knowledge, why not? One more thing, is to advertise their own service features in Weibo, as shown below

The above picture is Grandma's home food strategy, I believe that if you want to go to Grandma's house to eat friends to see such a publicity, there is a great feature, this can let more friends understand the charm of food, in fact, micro-bo for the catering industry, the use of good, should be the same as Grandma's home, Use the most authentic content and influence words to make every friend feel the value, and ultimately achieve a huge conversion rate.

2nd: Smart use of group buying and credit card discounts

Now the catering industry, the use of group buying more and more extensive, group buying industry from the beginning of 2010, catering industry has not been out of this mode, in fact, they often find food in the buy, to find the characteristics of the food, so that if the restaurant want to buy, it must be in the catering characteristics of the fuss, Because if you are a shop without how to advertise, in the prophase do a buy will be a good choice, first with the picture let us know what your characteristics are, such as

The picture above is a piece of the author feel good, the picture and title is to illustrate a problem, that is, we are from Taiwan shrimp, this is the characteristics; a restaurant without its own characteristics, it is very difficult to carry out, the use of group buying, the point is to enter the market, there is a credit card discount.

In fact, I have a credit card, often in Friday to Starbucks to enjoy half-price concessions, in fact, the restaurant can also be linked to this, after all, such consumption for its own publicity has a certain value, in the now more and more people use credit cards, How to pull yourself into such a trend will also become more and more important.

3rd: Coupons are issued to guide repeat customers and mobile internet use

In fact, in the vicinity of the company, we often go to Shen Chef a meal, every time after eating, will always send us some coupons, the following figure

This picture is our consumption, in fact, food and beverage shops can learn from this model, every time after the use of coupons to eat dinner, and finally give us a, in fact, this is marketing, this marketing will let us go back to do two times consumption, which is the way to guide repeat customers.

The magic of coupons is to maximize the vitality of businesses, with a virtual coupon can make the whole shop full of a discount, so that users feel that this time we earn again, actually do not know every time is the store's marketing just right, let us think we accounted for a good freshman cheap.

Another point is the use of mobile Internet, since want to be in the local big market, mobile Internet must not be lost, we generally do not know where to eat, use mobile phone to find a nearby restaurant to eat, if your shop has not joined the mobile internet, can only say you outdated, mobile Internet map, Whether it is the public comment on the network, or other guiding the flow of the place, we must be able to find their own place, because only appear, it is possible to bring consumers, this is the use.

Well, said so much, but also hope that local food and beverage shops can do their best to promote, do a good job of promotion, in order to get the next step in their own advantages and status, site optimization webmaster original, http://www.houjinzhe.com/, reprint, please keep the link, In fact, want to do every step should be the intention to do, only when you have the intention to maximize the improvement of their results