To do a good job in the site user experience must first learn to figure out the needs of users

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Station optimization is to do for the site optimization of a key link, especially this year, Baidu update of the green and pomegranate algorithm, we can see Baidu's algorithm in the constant to a better quality of the user experience closer to the station. In the SEO and user experience of the scale, a lot of webmaster will be biased in favor of SEO, resulting in abuse of anchor text, a large number of keyword piling, and so on, although this is to promote the ranking of the site, but this is contrary to the original intention of the site, so that users of the content of

If the site does not pay attention to the user experience will make users feel disgusted, then we need to try to figure out the needs of users, only really meet the needs of users is really effective and qualified in the station optimization. How do we try to figure out the needs of the users? and how to do in accordance with the needs of users to optimize the site? The following author will share some personal views.

One: To provide users with real convenient and efficient anchor text in the station

The presence of anchor text in the station in addition to the convenience of search engine spiders can be more in-depth crawling to our site, more important role is to facilitate our users more in-depth browsing. And we found that a lot of optimization staff are often just fancy seo ranking effect, so constantly in the content to insert some irrelevant and to the user does not click the value of the anchor text. Although these anchor text can let deeper crawl, ascend rank, but this is very unfavorable to the long-term operation of the site. We need to correct this in order to add anchor text for SEO mentality, try to figure out what the user is concerned about, how to let users through the station anchor text to find what they want. Just like the anchor text shown in the following figure.

Although this "more" in the picture is not the keyword we want, it has no effect on the rankings, but it is very useful for users. Users can be more convenient and quick access to the columns of interest, greatly enhance the site's user-friendly experience.

Second: Learn how to use interrogative sentences to meet the needs of visitors ' content

For our visitors, a lot of people often come with the question of my site, especially in some medical, learning and training platform. And if you look at your background traffic statistics, you'll find that some of the traffic is coming from some query-seekers. Users come to our site is to help them solve the problem through the content of our site, to satisfy their curiosity. If we properly incorporate the title of the question in our content, I think it will be more in line with the user's friendly experience.

After the author's own analysis, this class of questions with the title of the content is often reading rate is very high, and the bounce rate is low. We should learn more about this model, especially in some medical and learning training sites.

Third: Know how to select quality content for users

When users find content in our site, our work is not just limited to this, we need to let users more in-depth access to our site. The content of our website is not every article is very valuable to users, even if your content is done well, it is impossible for all content to meet users. And the real demand of users is to get valuable content. At this time we need to figure out what the user needs for the boutique article, and then put these boutique articles for users to select. So what exactly is the operation?

First of all, of course, to sift out the quality of the article, then how to filter it? The simplest way is to look at the volume of our articles and the comments of users, of course, we can also share the situation through social networks, background bounce rate and so on data analysis and screening.

Then there is a higher level of exposure to these high-quality content, we can specify these articles, so that these articles and ordinary articles are separated, in the post title after adding a eye-catching "top" or "recommended" tips.

As shown above, this allows users to see the essence of our site at the first glance, but also effectively improve the user's stickiness to the site, which is a simple and effective method.

With the search engine algorithm constantly changing the upgrade, we can foresee that the future search engine will increasingly value the site's user experience, this is a major trend of SEO. As a seoer we should think deeply about the user's psychology, as well as use, to meet the needs of users to do optimization, perseverance to do, I believe your site will reach a new height. The above is from the system home http://www.haoxp123.com/edit, reprint please keep the source.