"Today's headline" involved in personalized electric business shopping guide new push "Today's special Sale"

July 18, the controversial information aggregation application of "Today's headline" launched personalized electric business Shopping Guide Products "Today special selling", involved in personalized electric shopping guide.

"Today's headline" Current cumulative user 90 million, "Today's special selling" feature is based on data mining personalized products recommended, different users can receive different products recommended.

Merchants can through the "Today special selling" to different users personalized recommended products, is currently low-key recruitment business for the beta. Interior investment standards include cat shop concern number, reputation level, visibility, monthly sales and the lowest price and other dimensions.

Invited businessmen to introduce, "Today's special selling" is the use of the form of electric buyers: users click on the "Special sale Today" on the promotion of pictures, will jump to the merchant in the days of Cats, Jingdong, only goods will, shop 1th, such as electric business Platform store. The specific process is: the user clicks on the business promotion map into the channel page, click on a single item to enter the Product Details page, and finally click on the link to jump to other electronic business platform to complete the purchase.

"Today's special selling" the biggest feature is based on data mining personalized products recommended, different users will receive different products recommended. "Today's headline" to its invited businessmen said that each time the sale of activities of the basic fixed flow, so the more accurate positioning of the target users, the higher the rate of flow conversion. "Today's headline" to the business commitment to start 300,000 of the show, the general click Rate at about 5%.

"Today's special sale" announced by the standard is: Cat shop attention in more than 10,000 or Taobao store credit rating above 1 crown, and maintain the DSR rating of three full red (higher than the same industry average). Every time the goods recommended by the Merchant also need to meet the well-known, monthly sales, is the historical minimum price of three standards. Do not receive health products, adult products, Internet financial products, beauty equipment and other categories of merchandise.

Charging mode, in-beta period, "Today's special selling" is the use of Taobao Customer Commission mode, the CPS model settlement.

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