Topics on mobile product design

Mobile product design and PC product design must be very different, because the screen size is very poor, the use of scenes and habits vary greatly. Listen to Kentzhu. Push mechanism, version control and upgrade strategy for mobile products.

Continue with the topic of mobile product design.

Originally, I wrote a compendium of mobile product design outlines, which covers all aspects of starting from an idea to a specific line to a continuous iteration. Later feel, or effortless with write it, so more free, even if one day do not want to write, there is no regret.

Today this topic is a bit strange, of course, this concept is also made by myself. Will briefly write a few parts of the topic: App version control, app name and description, app Push message. Why is it briefly written? Because unfolds too tired, at the same time itself this series of article is my oneself in combs the thought, therefore, has no way.

App versioning is something that must be considered from the very beginning of the app, and will be executed. This is directly related to how many users you will be able to reach later.

For Web products, the path to the user is very short, because almost all users are used under a version number, the direct upgrade, everyone refresh the page, see the latest version. However, the App is in the form of installation package to reach the user, it means that if the user is not willing to upgrade, then, your new function can not reach, can not reach, the follow-up is white pull.

According to my personal thinking, when I started to do an App, the first thing was to set the upgrade strategy for the version. Prompts for upgrades, when the mandatory escalation occurs, and what the minimum version is allowed to run on the line.

Another issue with version upgrades that needs to be considered in advance is the upgrade rhythm of the version. Updates are too frequent, users will be annoyed; updates are too slow to show up in the App Store, and will be forgotten; Special days must be sent to the fun.

At the same time, each version must have a "feature" feature, even if not, but also to wrap a out, otherwise, simply upgrade version number is not much significance.

For example, the Spring Festival holiday is a feast that every App can't miss. First-tier city users to the two or three-line city transfer, will directly promote the use of App communication, the basic leisure time in the home, the use of mobile phones will become more frequent. So it must be published at this time that would have attracted the attention of the user, as to how attractive it is.

It's not an App. Once approved, it is risky to push upgrades to all users immediately. In my own way, APP once approved, first upgrade a small channel to see if there are fatal bugs, such as flash-back. If it exists, take it down immediately, if it doesn't exist, start pushing upgrades, and if the time is right on the weekends, that's great.

Speaking of app upgrades, I've looked at the name, description, and upgrade description of a lot of apps. The content of these parts, basically did not go through "design".

First name, some of the name of the app with its own function is very close, do not need too much design, but some apps are not. Search in the App Store, the name of the weight is relatively high.

For example, at the earliest time, the name of the housekeeper in the app store was called the housekeeper of the Express hotel. This App is mainly booking such as home, hanting, 7 days, etc. express Hotel, from the name to the specific business or a little gap, many people are not easy to understand the meaning of "express hotel". Later, I changed him into a "quick hotel housekeeper-member price booking 7 days, such as home, Hanting, motel, Jinjiang Star, Greentree Inn, Speed 8, pudding, Yi Bai Hotel and other economic chain hotel ", the name after the design, there are 2 changes, one user can search through such as home brand Hotel name come in, the second is very clear to express the characteristics of the product.

The "Design" of the upgrade description is more important, because this part of the content will be frequently seen by users, directly determines the user to the version of goodwill.

We see a lot of upgrade description directly is "fixed bug", "optimized performance, and even a lot of APP's description is directly research and development copy with PM chat record, even the name is not removed ...

Abstracting the name, description, and upgrade description of the app to something else is like writing a resume for your app.

The name of the app is your introduction, the description of the app is your competency overview, and the app's upgrade description is what you can do with each job experience. I really like the description of the job seeker's resume, such as "active users to improve 5%" is far more than the "large increase in active user ratio" more people feel that the person is reliable.

Of course, we also see a lot of people in the excessive optimization of their App description and name, which is completely on their own foot. Using an elegant and smooth version of your App with some of the most popular keywords associated with your business is the kingly way.

Finally, push. One of the people who did the content app asked me, "My app is out, but the user's activity is not high." Push, is the most basic operation of the app, especially the content-type app.

Of course, because many App push is not "design", so, everyone is super disgusted. However, if you look at it, you will find that people are not disgusted with the push itself, but resent the lack of a technical level of harassment push.

Combine the characteristics of the product to push; Design the push to reach the user's point of time, and imagine what time he received your push in the context of the user, rating users, push different content for different users, use different frequencies, make a distinction between the type of push, bubble or window, Plain text or with a dot symbol or something, with what copy?

For example, 2012, when everyone hot talk about the end of the world, so the hotel housekeeper in the world on the end of the day to the IOS users sent a bubble push, the number of bubbles is not 1 but directly show "2012", this nonsense funny quickly spread on Weibo, we feel very fun.

Push a basic operation of the App, he needs to continue to experiment, constantly summed up, the final form of the system. Observe several key indicators of each push, how many users the theory can reach, how many users who have sent the push, how long it has been, and how many users have sent the push. Then determine your own push strategy and continue to operate.

Small note: The author of this article, Kentzhu, Zhu Kun Internet celebrity, is currently the vice president of O2O Application Inn Butler. Welcome to the author's micro-credit Iamkentzhu public number.