Traditional POS upgrade version of the solution

Currently, the global mobile phone credit card market is booming. According to a consultant company released earlier this year, a shipment forecast on the phone swipe card shows that from 2013 to 2018, the global handset swipe card shipments will be 40% CAGR, is expected to 2018 There will be 52.1 million handsets swiped into the market. Among them, the Asia-Pacific region will be the fastest growing region at this stage.

Not so much a mobile phone swipe card is an innovative mobile payment products, it would be better to view it as an upgraded version of the traditional POS solutions. With the popularization and maturity of smart mobile terminals, the market prospect of mobile phone swipeholders is also becoming brighter. It is predicted that with the full impact of the mobile phone swipe card, by 2018, the traditional POS will lose the market share of 9.7 million units, which is almost 30% of the traditional POS market. In terms of shipments, the mobile phone swipe card is expected to complete the first overtaking of traditional POS in 2016 and surpass the installation amount of traditional POS in 2018.

In response, Lok Fu, the leading Internet financial services provider in China, believes that the handset swipe market is attracting new entrants. As more services and business models are brought into each other, there will be a large number of hand swipers Manufacturers are annexed and squeezed, industrial reshuffle is inevitable. As innovation becomes a mainstream application is widely accepted by the market, the threat and pressure of the traditional POS will be even greater.

In 2013, Lok Fu paid to launch its first mobile phone swipe card - i brush. In one fell swoop to break the La Kala, quick money as the main market monopoly. It is reported that Lok Fu "i brush" phone card reader is an external card reader, which through the 3.5mm audio jack to provide a plug and brush function, was widely known as "innovative mobile payment companion." Just "i brush" into the smart phone audio hole can make the phone transformed into a mobile pos machine. "I brush" is now available for Apple iPhone and Google Android phone, iphone credit card, debit card payment function can be easily achieved after the i Brush mobile phone client download.

As an innovative mobile phone swipe card reader that supports Ios and the mainstream Android system, L & F "i Brush" is mainly suitable for on-the-spot mobile payment. In the field of mobile payment application scenarios, business cashiers only need to insert i brush on the phone, you can allow users to pay for credit card to complete the collection. At the same time, it also did a good job in terms of safety and convenience. Many users said: "LUXURIO i brush through the security algorithm, hardware encryption, a machine a close, time and density, special custom security keyboard and other technologies, comprehensive protection Payment security, not only food and beverage, logistics, apparel and other industries suitable for the application, even the rent collection can be easily achieved. "And in the application experience, Lok Fu i brush can support all UnionPay card transactions, real-time transaction debit, Real-time business arrival, the perfect real-time inter-bank payment performance.

Since its listing in late 2013, LFO "i Brush" market share has continued its high growth performance, but also let the industry turn a blind eye. Pay insiders said that regardless of appearance, application experience, or degree of innovation and security, or market performance, "i brush" is like a star from the existence of the phone swipe. In only a short period of more than six months, Lok Fu "i Brush" has shown a good momentum of development, highly demonstrates its own advantages.