Travel COO Wu Jian: 1 Yuan ticket let otaku become "Xu Xiake"

Beijing time September 30 13:21, CCTV financial channel "Trading Time" column focused on the National Day Golden Week during the scenic spot ticket price increase, the same travel founder, COO Wu Jian was invited as guests on the Golden Week scenic spot ticket prices reasons, solutions and 1 yuan tickets and other topics discussed. Three reasons leading to the scenic spot ticket prices near the National day Golden Week, many people are ready to travel, the road will not be congested, tickets, hotels and so will not increase prices, these are people are very concerned about the topic. It is reported that near the national day Golden Week, many scenic spots began to carry out peak season fares. The public for the scenic spot ticket price "Every festival will rise" a lot of complaints, "ticket economy" has become a chronic disease of domestic tourism and has been criticized. So, how should the scenic spot ticket price rise this phenomenon? Ms. Wu Jian that the Golden Week tickets, hotels and other prices are mainly due to changes in the supply and demand relationship, the reason for the frequent increase in the price of tickets has deep-seated reasons, there are three main aspects. First of all, most scenic spots in the country did not find a structural profit model, lead to their dependence on ticket income is very high; Secondly, the state's investment in some public areas is not enough, the construction of these scenic spots and maintenance funds for admission to the high degree of dependence; Finally, the price adjustment mechanism of scenic tickets is not scientific enough, And can not be completely in line with the market supply and demand relationship quickly adjust prices. In view of the scenic spots because of overcrowding, rising prices and other reasons for the decline in visitor satisfaction, Wu Jian said, you can consider the real-time mobile phone to provide tourists with the dynamic information of various tourist destinations, remind everyone to arrange their own trip scientifically, to avoid the blind flocking to a few popular destinations. 1 Yuan tickets to solve the tourist's "pain point" this year National Day Golden Week, although there are many scenic spots in the price, but also appeared a number of high-profile changes, such as the same process of 1 yuan tickets. At the beginning of September, the same travel announced the value of 7 billion yuan tickets, making 1 yuan tickets and even free tickets known as the Public hot topic. So, 1 yuan tickets in the end is not true? How should we look at it? Ms. Wu Jian said that the 1-yuan ticket is a new product introduced jointly by the tourist attraction and strategic partners of the same journey, which is based on the characteristics of mobile Internet. The cost of 1 yuan ticket activities is shared by the same process and partners, and the benefit is first of all tourists, it solves the "pain point" of the national tourism consumption for a long time. Before a lot of people said, tickets too expensive, Xu Xia if live in the contemporary will become otaku, but 1 yuan tickets appear, many otaku became "Xu Xiake." She also said that in the festive season, 1 Yuan ticket activity is actually equivalent to using "Price lever" to guide the diversion of tourists, so that we can avoid flocking to a few popular scenic spots. Editor's note: At the beginning of this year, the tourism industry launched 1 yuan to play the tourist attractions activities, has held more than 3,000 times the 1 Yuan ticket activities, a total of more than 6 million visitors saved nearly 500 million yuan ticket costs. September 2 This year, the same trip announced the return of 100 million doorsTickets, the total value of 7 billion yuan, and through the same tour of the client's "ticket" channel continued to send free tickets. During the National Day Golden Week, the same travel also combined with one fund in the country 600 scenic spots launched a "1 yuan to play attractions, one yuan to offer love" activities, called on the vast number of tourists to one fund "Winter Warm Package" project donations to help poor mountain areas, alpine regions, disaster areas of orphans to solve the lack of winter clothing and other