Travel site to do microblogging marketing experience before the tip

The great success of Weibo has led us to marvel at Http://www.aliyun.com/zixun/aggregation/4065.html "> The powerful executive power of the internet giants and their teams, as operators of a travel website, Le road Travel Network is also difficult to escape the heat wave, in Sina, Tencent and so on have opened micro-blog, arranging special operations, and based on the operation of their micro-blog and Sina Weibo promotion staff to communicate, have the following experience to share with you:

1, the number of fans can not fully represent the quality of Weibo
Many enterprises to evaluate the quality of Weibo, often as a standard fan number, recently saw an article, the online tourism industry micro-bo influence "three Strong", that is, the number of fans as a measure of standards, this evaluation standard is a single and arbitrary. Although theoretically, how many fans, can show how many times, but with the exception of zombie powder and fake powder, a netizen will often find the home page update too fast, look at a few pages is enough, it is impossible to read all, so a micro Bo fan number is only a theoretical display number, far from the actual browsing number;

2, pay attention to the quality of vermicelli, should be statistical reprint quantity
Sina Weibo with the promotion of the people to communicate before they know, Sina Weibo forwarding the highest content types in turn: Life motto, Horoscope, love marriage, entertainment gossip.
So if you want to enhance the micro-Bo brand influence, you can take these as a breakthrough to move closer, such as jewelry brand can be used as a consumer guide, tourism microblogging can be more reprinted some of the journey of life sentiment, exotic news gossip as the main content support. To arouse the interest of fans, increase the rate of reproduction, the real realization of the human descendants of the geometric growth propagation effect.

3, Micro-Bo is the external window of the enterprise, brand display platform
So I give the Enterprise Micro Bo platform positioning is that it is a PR PR manuscript, activity dissemination, crisis PR or even recruitment information release platform, once gathered a certain number of high-quality fans, you can become a press release from the media outlets.

For the tourism portal such as Le Chin, from the brand point of view, the more need to maintain an official microblogging as an auxiliary platform for information release, of course, more important to let the joy to become a tourist consumer favorite and collection of the Internet portal, this is the fundamental site development. (Wen/Shing tourism Network)