Travel website Product Experience Hotel Panorama Video

Travel site has been a fierce competition in the industry, domestic to do online air tickets booking, hotel reservations and other business of large and small travel site less than 1000. In order to be able to stand out in this industry, not only need good marketing, better customer service, in the details of the website product is not a section of the improvement.

For example, the previous travel site to book the hotel scene introduction, in addition to simple text description, at most, with a few pictures of the interior of the hotel, customers can only probably see what the hotel is like, not intuitive. For a better user experience, some travel sites have launched a 360-degree hotel panorama that allows customers to get a full picture of the hotel's interior through high-definition falsh video.

Ctrip, Yi Long Travel Network, Mango NET, is now the so-called authority of the travel booking website in the list of TOP3, these three sites in the travel booking industry has been very competitive. Before writing this article, I went to see the background of these three websites. Ctrip's headquarters is Shanghai, the Art dragon in Beijing, Mango in Shenzhen. Each occupy a mountain, in the region where the market share is a leading position. But from the national share to see, or Ctrip ahead. As the industry leader, in the product function certainly cannot lose to some small website, these three websites all have provides 360 degree hotel Panorama Video, now compares, in this product detail, who does better.

One: Ctrip, Yi Long Travel network, mango nets 360-degree panoramic video sample analysis

1: Ctrip: 360 degree hotel Panorama video legend:

The picture above is the legend of the hotel Panorama video of Ctrip, the function is very simple purer. Click on the left navigation on the Flash button, you can convert different scenes. Through the Falsh video on the lower side of the three buttons, you can watch, you can pause. The only thing that's a little sad is that the screen is too small. I used the QQ Chettu measured, the screen length of 330*240 around, feeling a little small. The other is that the screen on the right side of the Close button is a little chicken, do not know what the use of the Dongdong. If you do not want to see, you can directly close the page, if you want to turn to the next scene, direct switch on the line, feeling that the close button on the useless opportunity.

2: Yi Long Travel network: 360 degree hotel Panorama video legend

The first feeling of the 360 panorama of the Art Dragon is that the screen is big, the view is clearer, and it's cool. I use QQ Chettu measured, screen length is 560*345. It's a lot bigger than Ctrip's screen, and it's no wonder it looks more comfortable.

The right side of the navigation and Ctrip's left navigation function, is the hotel's different scenes switch. But in the bottom of the screen function, more than Ctrip a playback speed options, this is more humane. Some people like to enjoy slowly, some people want to quickly sweep a scene, and then look at the next scene, meet different needs. Personally feel more chicken is, the video at the bottom of those small pictures, the mouse moved up, also can not enlarge. Actually has the Panorama video, feels these small picture below has not much big animations.

3: Mango Net: 360 degree hotel Panorama video legend:

You can see that the Falsh video above is blank and may be wondering if I'm sticking to the wrong picture. In fact, I am also very puzzled, write this article before I used the company's network (Netcom) and the Home network (Great Wall broadband) visited the Mango network, but see the hotel Panorama video is blank, show not come out. Also do not know is Mango product bug, or because the mango net far south, so the north of the user access will appear so can not show the situation. However, no matter what the above situation, can only show that the Mango network in the user experience to do very failed. Provided such a product, but let a lot of target users and experience, become a false device.

Two: Ctrip, Yi Long Travel Network, Mango net 360 degree Panorama video entrance analysis

On top of that, share a sample of 3 360-degree hotel panorama videos, and a user experience. But I think the entrance to the video is equally important. How to let users find this product, as well as this product in the form of the site is humanized.

1: Ctrip: 360 degree hotel Panorama video Portal analysis

Point Open Ctrip Hotel Details page, in the first screen of the obvious position, you can see a "hotel Real map" button. The user will probably understand, and the ordinary hotel picture map should have a different place, would have a curiosity to see. After clicking, the hotel real map is a new open window form show, the user after reading, can conveniently close, will not affect the other operations on the current page. Overall feeling, Ctrip's entrance did a good job.

2: Yi Long Travel network: 360 degree hotel Panorama video entrance analysis

After the hotel search through the Art Dragon homepage, click into the default hotel details page. Feel Art Dragon to 360 panorama this product is valued. At the bottom of the direct default of the "360 panorama/Picture" Let users understand the hotel prices. Immediately to the various suites of the internal scene, so that users have a intuitive feeling. Book a hotel to view the step, all on the same page. Unlike Ctrip is a new page to open, Mango net on the current page open, in addition to watching a blank Falsh video, can not do other operations. So the feeling of art dragon in this detail, do more humane. Simpler and clearer. The price and environment of the hotel are the most concerned by the customers.

3: Mango Net: 360 degree hotel Panorama video entrance analysis

Mango nets and art Dragon Net Hotel video Portal name to compare tacit understanding, are called "360 degree panorama". Location is also obvious, but when clicked, it opens on the current page. If you want to do a hotel booking, you must return to the previous page, or click on the right side of the "room price" to do. While this is a subtle detail, it is the details that can produce subtle gaps when the product services are all doing the same. Overall, whether it is in the specific video page, or the form of video entry, Mango net than Ctrip and art Dragon have a large gap.

Third: Some other details

Writing this article, I think just with everyone on the blog on the video cut map, can not be very image of the display of these several sites products. So I wanted to see if I could put the falsh video of these websites directly into my article. But only discover the 360 panorama video of the Art Dragon Net, at the bottom of the page provides the link of Falsh video reprint. Ctrip and Mango Video did not provide any reproduced channels, I would like to reprint to the blog can not. Personally feel that these innovative products, to be accepted by the public and understand. It should be like a video sharing site, to be able to transfer these wonderful hotel videos to other sites, so that the product's brand spread will be better.

360-degree Hotel Panorama video Examples:

Reprint to blog, I found that the 360-degree art Dragon Panorama Video and in the art of the main station to see different. Reduce the right and the bottom some and the video screen is not related to the button picture, the Falsh video better highlighted out, done very human. If you do not remove those unrelated things, you must use a large size to see clear video, so in the width of the article text can not be very good to show the real hotel.

Four: The hotel image of the importance of booking a hotel for users (online see a survey)

The Internet market research company Harris Interactive, commissioned by VFM Interactive, a rich media content provider, surveyed 3,000 adult internet users in the United States and found that consumers wanted to see pictures and make decisions when making online bookings. They let consumers choose other factors that affect whether they choose a hotel other than price or location. Results The hotel's visual effects overwhelm other options, and 28% of the hotel's image is considered a "very important" factor.

In addition to the price and location of the two most important factors, the hotel's web site's online images for consumers to purchase decisions is far more important than to attract customers to take the loyalty of the customer to maintain measures and hotel brand. Therefore, the survey that the hotel operators should re-examine the evaluation of their online display effect, especially in the tourism intermediary portal site, consumers have a large number of choices to compare the situation, the image of the hotel is a picture of consumers have enough appeal.

The survey further revealed that those who frequently search for hotels, families with children, and female consumers are more interested in the online photo display of the hotel when they book the hotel on-line, below are the detailed findings:

Survey: Which users think hotel pictures are "very important" for buying decisions

Online Travel consumer Type

Percentage of respondents

Search for hotel information every year