Tu Zi Pei: Big data is everywhere

In June 2013, Tu Zipei started his fourth tour of domestic tour, this tour even his breakfast time have all been occupied.

On June 16, the author of "Big Data," ate breakfast with Ma Weihua at the China Merchants Bank Shenzhen headquarters building. Ma has just stepped down as president of China Merchants Bank. Not long ago, his photos appeared in the trailer of the film "China Partner." Among the entrepreneurs who entered the big screen with him were Liu Chuanzhi, Wang Shi and Ma Yun.

"The future of the world must be the world of data, the future of the city will certainly be the city of data." In an hour-long breakfast meeting, Ma Weihua several times to emphasize this view to Pei-Pei.

In fact, starting from the publication of Big Data in July last year, whenever the Chinese programmer serving in the United States returns to China, he will be enthusiastically pursued. On the second day of breakfast with Ma Weihua, he gave a lecture on "Education and Big Data" in Changzhou, Jiangsu Province, to more than 1,000 listeners, organized by the local director of education. In the meantime, he also had a lunch with Wan Jianhua, chairman of Guotai Junan Securities Co., Ltd. Wan told him that in his new book, The Financial Times, there was an entire chapter exploring big data issues.

"From an awareness point of view, this year can definitely be called the first year of China's big data," said Tu Zipei. Over the past year, more than 20 new books on big data, including his Big Data, have appeared in China. On the Dangdang website, several of the best-selling books have even been labeled "limited Buy "label.

If you put the total amount of data that is expected to be stored in the world in 2013, all in the book, then these books can cover the entire United States 52 times

Tu Zi Pei in the country's first public speech is the invitation of Ma Weihua. In October last year, China Merchants Bank seminar held in the country, came from the United States Tu Peipei the plane was pulled to the venue, in front of more than 100 branch president, spoke about 4 hours of big data.

"What is Big Data?" The curious thing about bankers from all over the country is this.

According to Tu Zipei's explanation, this is first of all a brand new description of the era of information explosion. In fact, these books cover the entire United States 52 times if the total amount of data expected to be stored in the world in 2013 is fully booked. If you store the data on a CD-ROM, the discs can be stacked in five piles, each of which can reach the moon.

In fact, in the book "Big Data Age" written by Internet expert Victor Meyer Schoenberg, one contrasts the flood of data in the internet age with the explosion of information when Gutenberg invented the printing press around 1439, The important finding was that "when information storage was doubled in 50 years, it now doubles every three years."

However, in the view of Tu-Pei, it is biased to interpret the big data only with the large quantity, and the big energy is the other side of the big data coin.

A classic case is that in the weeks leading up to the outbreak of the H1N1 flu, Google searched through the entry data that 50 million Americans searched the most frequently and found "what is the cure for cough and fever" Greatly increased, and then accurately predict the occurrence of influenza and dissemination range.

"Faced with massive data, who can better deal with and analyze data, who can really grab the big data era." Perennial peasants in the United States impressed with the power of big data, he remembers once Moving, put a variety of furniture online auction, the results soon move companies come to you.

Similar to Tu Zipei, a Chinese student studying for a Master of Statistics degree in the United States also told reporters that big data is very hot in the United States. He clearly remembered the class PPT have had such a case - the United States has a booking site called Orbitz, they analyzed by data and found that the price of customer booking is often associated with their web browser, safari the highest, chrome and firefox almost. As a result, they make adjustments as soon as a user logs in through the safari webpage, they tend to be given high-priority search results.

In fact, in a report released by McKinsey, data analysis has been described as "the forefront of innovation, competition, and productivity."

You want to refract the behavior of hundreds of millions of users with more than 3,000 samples, which is not absurd

In the United States, data analysis has formed a complete industrial chain, and many universities have set up related master's degrees. In China, this preaching is just like a prairie fire. Last year, an angel investor named Wang Yuquan once gave a speech on the same stage as Tu Zipei. Like Tu Zipei, he is also a faithful follower of the data. "Entrepreneurs who are now going to cast their votes must have data analysis techniques or they will be exempt from talking."

In Wang Yuquan's opinion, in the traditional sociological research, "large sample, real-time monitoring, continuous monitoring" is often an inevitable condition, and big data breaks the myth.

"We all know that CCTV Suofu Rui do TV ratings survey, we know how many samples? More than 3000. You want to use more than 3000 samples to refract the behavior of hundreds of millions of users, this is not a waste of absurd need not say "He said in a speech," Web2.0 changed the status quo, no matter in Facebook, Twitter, Sina microblogging, WeChat, we can always get full samples of real-time continuous data, this time we user behavior Understanding is likely to reach an unprecedented depth.For example, in the absence of social networks, a celebrity always said he graduated from Caltech, we believe that for a long time, and so on social networks you look at his circle of friends, there must be a number of A Western Pacific without Caltech, where do you suppose he graduated?

In the Big Data Era, Victor Meyer-Schoenberg once made another important argument that correlation may help us better understand the world than causality, in other words, In the era of big data, knowing what "is" may be more important than knowing "why." In a classic case, Wal-Mart researchers found that about 40% of young fathers and fathers bought their baby's diapers and bought their own baby diapers and then tied up the sale of both products, resulting in both increased sales.

"What is Big Data Biggest? That's all I can put together any data, analyze you and understand yourself better than you." Wang Yutuo once interpreted the value of big data.

Tu Zi Pei remembers that in October last year, Wang Yang, a member of the Political Bureau of the Central Committee and secretary of the Guangdong Provincial Party Committee, once recommended "big data" to all the cadres in the Provincial Department of Finance. Wang Yang talked to Jack Ma once told him that now the data is competitive: "You can not think of all the best selling bikinis in China which provinces, most people think it is definitely in Guangdong, Hainan Island."

Ma immediately told Wang Yang, from Taobao data point of view, in fact, the best selling is in Xinjiang and Inner Mongolia. He explains this anomalous correlation in this way: it is estimated that every man must give his wife, his lover, and his subject a beautiful vision of "one day I will take you to the sea."

Of course, this is one of his explanation, but what can be reflected is that these data and you imagine is not a concept.If the business mastered this thing, in fact, the focus of your bikini ads do not put in Guangdong, you put in Xinjiang , Inner Mongolia to do ah, this effect may not be the same. "Wang Yang gave his own interpretation.

In China, big data will change our life step by step

This time back to Guangdong, Guangdong has worked for many years is still Tu Peipei must go. In these two days, apart from meeting with Ma Weihua, he also conducted in-depth communication with several managers of CITIC Bank. What made him feel quite different was that the financial "elites" no longer used big data as a novel concept but instead Start with some "deep worry."

The imaginary enemy that bothers the financial giant is the Internet company that holds a lot of data. Tu Zipei, who once went to Alibaba twice, told reporters that Ali Financial is trying to solve the problem of "financing for small and micro enterprises by using big data technology." "All loans are made through credit loans, unlike real estate or other collateral that banks do not need, and do not need to visit the interview, because they will analyze all the customer's behavior data and then decide whether to lend."

"With big data, it's hard for IT companies to turn into banks," Tuzui smiled. "Big data in China will change our life step by step."

In fact, more and more ideas based on big data technology are truly entering Chinese life. There are media reports Alipay's daily work of data scientists: They will be divided into 50 groups of customers to study, including a group called metrosexual men, there is a group called daughter, and these types of division based on Is the user in Taobao, Lynx, Alipay and poly cost-effective in the transaction data. A subtle change after recognizing users is that they no longer use the same "pro" stereotype as they did in the past when writing product recommendations.

Tu Zi Pei similar changes have personally experienced. Once in his speech in the country, he lived in the White Swan Hotel. The director of the hotel's information department told him that the hotel's information department had a habit of collecting water. One year, the original smooth water suddenly appeared in large fluctuations, the staff analyzed and found that there is a water leak under the flower bed for a long time, "the data let them find the problem."

This time, another big data-related story made him a bright spot. In East China Normal University, a girl because of weight loss, spending less in May meal card, I did not expect to actually receive a system message: "Hello classmates, last month you found less food and beverage consumption, I wonder if there are financial difficulties? If you have any difficulties, please call, sms or mail me. Please reply if there are any difficulties so that we will not repeat the inquiry next month. "

It turned out that the news from the school's early warning system for students in distress, and this system is based on student meal data consumption card built. Tu Zi Pei forwarding the first time comment on this microblogging: "East China Normal University with data to express love and care."

In a speech, Tu Zipei once said: "Today, the data has been everywhere, our basic necessities of life, emotions, eating and drinking are in the form of data exists through the data, network and software, we use the data to record the world And then discover the world through research data. "

"Big data is everywhere?" Reporters asked Tu Zipei on the phone.

"I think so, oh, guess what I looked up and saw?" Bai Pei airport is preparing to rushed to the next address where Tu Zipei told reporters, appeared in front of him is a big piece of IBM's ads, read the words above -

Big Data Era: Use wisdom to analyze insights and build a smart planet.