Two electric dealers aim at Hangzhou clothing wholesaler Circle

On the same day, the two electric dealers aim at Hangzhou clothing Wholesalers Circle

Hangzhou Four Seasons Green clothing market, is China's most influential clothing one wholesale and circulation market. It has been said that of the 1.3 billion people in China, the average person has one piece of clothing from Hangzhou Four Seasons Green.

Four Seasons Green this national clothing town, now also become the battlefield of the electric business, whether the big guy or rookie, have come to dig this gold mine.

On the other side, it is the businessmen who stand on the sidelines. To do business on the Internet, the discussion has a long history, young wholesalers are not lack of active test water, but "online business" in this traditional old market still belong to the "Non-mainstream". In the face of more choices, some businesses value their own market platform, while others value the strength of the site itself. On whether net, "generation", "the" Cenozoic and "whenever", "forums" mentality is very different.

May 8, and "I Hair" homophonic auspicious zodiac, the four green quarter near the two hotels, the two electrical appliance merchants held a meeting.

8th afternoon, Hangzhou Network Network Technology Co., Ltd. in the Four Seasons Green not far from a large hotel to hold a press conference, announced the network batch network trading platform officially online. According to the company's chairman Zhonghui introduced, network batch network will be through an online platform and two offline service center, through the garment industry from production to wholesale to online sales of the whole industry chain. Obviously, the website aims at, is the Four Seasons Green clothing wholesale merchant.

On the same night, in the Four Seasons Green edge of another hotel, Alibaba's "Hangzhou clothing Wholesalers Circle" also opened a conference, announced the establishment of Alibaba E-commerce Service Center for apparel Wholesalers Docking network to provide third-party services. "Hangzhou Clothing Wholesaler Circle" currently about 400 clothing wholesalers, most of them from the Four Seasons Green.

In fact, in the Four Seasons Green this national famous clothing distributing center, had already had four seasons Green clothing net, the Four Seasons network and the Italian net and so on website, but also has other specialized clothing wholesale website.

Wholesaler: Wandering at the gate of the electric business

Compared to the retail industry, the impact of the distributor is relatively small. In the face of clothing nets to buy this piece of cheese, wholesalers think more.

In Quincy children's clothing city negative first floor do children's wear business "" on the line to do wholesale business, or full of hope: "The entity is the traditional industry, we are young people, the service to do a little bit, with a little more understanding of the computer and data, may be a good line to do a little." ”

And in the same market to do the children's clothing business "whenever" Mr. Kim, then whether to participate in the online wholesale platform, some hesitant: "They are young, on the network will have a concept, to us ' whenever ', the network is a strange field." This year's business is OK, but I think in the future online network must be integrated, as to how to integrate, still very vague ...

The Little king who cares about doing business in the city of law because found that the clothing industry domestic demand is weak, this year just began to try wholesale online, he found that the online wholesale customers than retail customers, the current customers are not suited to wholesale clothing online, many people would rather to the physical store more assured: "After all, online retail is seven days no reason to return, One or two pieces at a time, not very relevant, relatively good. ”

Four Seasons Green another operator Liu also some entanglements said: "In fact, we do shop, to their own entity customers are influential." For example, one of our clothes on the internet marked 220 yuan, the money is cash, and the entity shop customers plus a variety of costs, if 200 yuan in the price, sell 220 yuan is not a loss ah? 280 dollars must be sold. So do we want to surf the Internet or what? How to deal with the relationship between online customers?

In the Four seasons of Green for many years to do clothing business of the old Chiang told reporters, last year, daughter son-in-law rented a house, hired people to build an online platform, this plan to do a good job, did not expect the last online business did not rise, also lost more than 1 million yuan.

"The market calls us to learn E-commerce, who to learn?" 10 operating households nine will not go, not realistic, has done online wholesale done very well, tasted sweetness, and now do not do, are a group of. ”

Mr. Jin also admits: "As far as I contact the view, online wholesale to do is a small number of people to do on the ground more, I still have a loss after the people do not do more." ”

In the merchant's various entanglements, "small four" is quietly "face". At present, the Four Seasons Green clothing wholesalers mainly have three kinds of models: one is to do offline business, not to the shop supply; second, the line is available on the wire, three is only for network goods, offline supply.

Electric Quotient: Strongly recommend O2O mode

Compared to the tangle of wholesalers, the electric business mentality is much more positive, they do not consider themselves as competitors of traditional wholesalers, they appear as partners, trying to put a variety of electric business popular new concepts into the minds of wholesalers.

"Now there are traditional enterprises, directly to the 5000 square meters of the plant in a layer vacated, the assembly line into a flexible production mode, is to adapt to the Internet era of rapid production and quick turn." The net trader who is doing well now, his quick ability to flip a bill is very strong. E-commerce era requires us to respond to the needs of consumers quickly, otherwise we will lose business opportunities. ”

"Again, if you ask the store to add a badge to one of the clothes? The store may politely refuse. But in the age of the internet, what if 10,000 people put forward such a need? The traditional way of production is difficult to meet the personalized needs, the advantage of the Internet is that your personalized needs can be online, through a mode of amplification, personalized requirements into a common demand for mass production. Now the consumer groups gradually to ' over ' the transfer, and ' the ' is very pay attention to their own personality and feelings, the pursuit of novelty, the future is ' small and beautiful ' world, which is the online clothing wholesale potential one. ”

"Now there's a better way to do that is to ' line up the experience line ' (ie O2O mode). Line down all the goods of the goods number, price, style are the same. Physical stores to display goods, do service-oriented, become an online experience shop, do back-end services and customer maintenance, this may be the offline entity store future survival point. And the customer came to the physical shop looking like, under the line store can give customers a two-dimensional code or coupons, so that customers online orders, give each other some concessions, the head office based on two-dimensional code or coupons to grasp the use of the following entity stores, the entity shop in accordance with this and the head office to discuss commission and splitting. Foreign businessmen have been doing, well-known underwear brand ' Victoria's Secret ' has been in the attempt. ”

"The better the professional market, the less worried we will rob their customers." In fact, no one who robbed the customer's statement, no matter how, ultimately, customers and consumers decide where to go, choose the right platform for their own. Now the professional market must be changed. ”

Market: both to cooperate and to worry

Electric dealers compete for the clothing wholesale market, for some traditional market, the mentality of the family is complex, both want to cooperate and worry.

A clothing market in charge of some concerns that the electric dealer in the network to run a relatively easy market, more technical operations, but the virtual network needs to have real products to rely on, the real thing is these businesses. If these businesses are pushed online, it may mean that businesses are losing, and the real market may face some challenges.

Hangzhou Hang send fine clothing market general manager Mao Zhongwei told reporters, as the market side, must conform to this trend and situation, to see the need for the business to provide corresponding supporting services. The current era of e-commerce, development is too fast, even the European and American countries have not tried to a new model, we have a new model has been introduced, more advanced than them, so at present we are in a period of change and leap period, we have been groping, and even foreign developed countries are also exploring the model of our country.

"I personally think that the apparel industry and apparel Enterprises still need the clothing market this platform." Moreover, from last year to this year, I found that these clothing enterprises in the development of E-commerce, but also need a platform for display. Including just come over several clothing enterprise bosses, all want our market to provide them with a larger exhibition hall, in order to attract more customers, including some network business customers. The development of E-commerce, clothing enterprises in the physical shop, there are a lot of existence and development needs. ”

Hangzhou Xin Garment Co., Ltd. General manager Fangchangjun in 2005, the first Italian-law market apparel through Alibaba wholesale. He pointed out that some people think that clothing wholesale eventually to the line, because the line cost is the lowest.

"In addition, it is noteworthy that there are four Seasons Green entity shop in the shop." Now some stores have to be online to earn money. A Four Seasons Green store told me that there is a clothes he purchased in Chengdu to 90 yuan, directly in the online purchase from the factory as long as 40 yuan, he to his purchase cost of 90 yuan sales. Now the change has come out, but we don't know it. ”

Alibaba Group Taobao University senior trainer Zhang Zhenyi told reporters, the previous online retailer did a stronger, many clothing wholesalers online under the good, or busy or disdain to do online business. Over the past few years, wholesalers online business, feeling a little powerless, mainly business e-commerce rules and play do not understand, because this is two completely different forms of business.

But Zhang Zhenyi also noted that the dividend period for E-commerce is now gradually over. Even on the Internet, business is still difficult to escape the "28 principles", business must have lost and win.

"The key is to see the boss himself, to see whether the boss has a sense of electrical business and open vision, the power of the operation of the electricity business is enough." Of course, also depends on the actual electrical operators can adapt. Clothing wholesalers from the line down to the line, the most critical is the problem of people and team, now quite lack of talent. ”