Under the noisy, the Internet Medical Service is the feeling

To say 2014 years of the hottest investment area, that Internet medicine is definitely on the list. According to statistics, since 2014, almost every two months, investment institutions to the Internet medical care to invest a large amount of money, envy a bunch of internet entrepreneurs. The corresponding "mobile medical" "online medical" and other Internet-related medical views, views almost occupy the major Internet media headlines, become the most popular keyword.

A recent article, "The 2015 Internet Medical War: will return to the essence of the Doctor," pointed to the current Internet medical field some of the industry in the development of Internet medical treatment of the barriers and abuses, causing widespread concern in the industry, It can be felt that the industry's fervent hope for the development of Internet medical care and the current dilemma of the sigh, which led to the author's very interested in thinking. Medical is a complex industry, the author has been fortunate in this industry for more than 10 years, the entire industry a little fur, today hot talk about personal views, the right to be a trigger.

Now the mobile medical enterprises in the process of getting through the hospital there are many problems and difficulties, this will not repeat. So really, as the above article said, in the noisy Internet medical field, there is really no feeling of the enterprise, in the adherence to the essence of medical care, to break the hospital barriers, and strive to create better mobile medical services? The wine is also afraid of the alley deep, but also pay attention to.

Service hospitals, booking registration, knocking open their doors.

In the author's several months of market research, I stumbled upon such a city-Shenzhen, this should not be said, Shenzhen, we are familiar with the city, whether it is economic strength or innovative ability, in the domestic is considered to be the leading, but its status in the medical profession can not be compared with the north, on, widely compared to, or even Changsha, Wuhan, Chengdu, such cities are not comparable.

It is interesting that the appointment registration in Shenzhen is the best city to register in China, leading all other cities, including Beijing, Shanghai, Guangzhou, Hangzhou, Xiamen and so on. Here every day there are more than 30,000 people through a unified booking platform registered to the hospital, accounting for the city's outpatient volume of One-third. Hospital on this platform to manage their own doctors and source, patients on this platform any channel registered, doctors also on this platform for patients to provide counseling services. "Because my patients are on this platform, I can manage them, consult with my old patients, I can actively manage my patients, this is very few other products do." "said the doctor.

"We use their system scheduling, number, management appointment patients, doctors stop to change the diagnosis, the operation is more convenient." Our hospital reservation rate reached 76%, of which 85% of the patients were from their platform. The hospital management said, "Our hospital since the use of this platform for the period of time to increase the number of outpatient clinics, and our 30-minute visit to the interval." "The platform brings to the hospital convenient service, causes the patient to visit the situation to alleviate, this for the hospital, its positive significance self-evident."

Ten years of grinding a sword, is alternative or Cenozoic table?

For this company, the author in-depth investigation of a really, found that a veteran private enterprises behind this support, their platform called "medical treatment 160", the company was founded 10 years, rarely heard their message. Originally, their two founders (Lonning, Wang Ming) are from the Hospital Information section, Technical foundation of deep, business is also very skilled, but not too will do marketing.

It is understood that they have the first domestic brand of hospital infection management software-Blue dragonfly, this decade blue Dragonfly and the Ministry of Health hospital infection management training base cooperation, products have covered more than 4,000 hospitals nationwide, in the field of eminent reputation. Especially in recent years, they and the domestic nearly 100 Hislispacs electronic case company has done the system interface, formed a very mature interface bus (ESB), which I do not understand, is said to be very powerful.

As early as 2006 they launched the "medical treatment 160" First edition, 2008 did the second edition, did not do. In 2009, when the country introduced the document of appointment and diagnosis and treatment, its CEO Lonning quickly grasped this excellent opportunity, and homeopathy launched the third edition to register as the core of the medical 160 network. This time finally soar, so far, already has more than 10 million of the real name registered patients, but also produced nearly 30 million times registered records.

How did they do it?

From the geographical point of view, they have 60% of users in Shenzhen, the other 40% is basically distributed in Guangzhou, Changsha, Dongguan, Hong Kong, Zhengzhou, Shanghai, Haikou and other places, of course, this is not enough to compare with the industry boss.

From a single city, Shenzhen is indeed their typical representative, where the total population of about 15 million, every day through the medical 160 platform appointment to see the number of people actually more than 30,000, looking at the domestic provinces and cities as a leading, far more than Beijing, Shanghai and Zhejiang Province platform, such as domestic well-known regional registration platform.

In terms of product form, they have a unique hospital resource management system and the unified source pool, the system based on the internet operation, the hospital can use this system to manage the hospital visits, place the number, and even check the equipment resources open, then the patient based on the web, APP, telephone, Micro-letters and other ways to reserve the source directly is the hospital out of the real effective source, all booking orders can be based on their hospital to provide the ESB bus to the inside of his system to achieve a seamless docking outside the hospital. If hospitals have their own resource management systems, they can also push resources through the ESB bus to their national unified source pool.

All this is done around the hospital, won the hospital love, also because of this, most hospitals increase the number of open source, and constantly in the original service optimization, through appointment to visit more and more patients, under the impetus of capital, their new development in the 2014 real-name members over the last 4 years of the total, The actual reservation is also far exceeding the sum of the past 4 years. Well, through the service of the hospital, but also to obtain a large number of real effective patients, so it?

No, no, they have in the past year, also launched a specially tailored for doctors "Doctor assistant" APP, product launch 5 months, there have been tens of thousands of doctors (three hospitals mainly) opened a consultation, private doctors, plus, follow-up and other patient management services.

In this way, not only serve the hospital, but also serve the doctors, as well as patients, the key is to create a transparent model of Shenzhen, although not like other famous star products, but it is also a dark horse. On this crowded road, the whole industry saw a new way.

Medical future, service is the best feeling

2014 of all the lively, noisy also with the 2015 Bell sounded and the dust settles, as the industry is the consensus of the Internet medical field, 2015 may be the outbreak of the year. In this service-oriented, talk about the feelings of the era, but only down-to-earth service good hospitals, doctors, patients with the whole doctor-patient chain Enterprise is the most feelings of the enterprise.

Ma Yun changed the business 10 years, Micro Bo four years changed the spread of micro-letter more than two years to change the communication, and as a complex industry areas, bat giants can not only cover the sky. There are always some fine and specialized enterprises with their initial service feelings, on this road farther and further away. We look forward to the day when traditional medicine has been radically changed.