Undertake packaging activities to meet the off-season e-commerce

Since entering in July, the electricity suppliers are generally usher in the off-season sales, and this phenomenon in the vertical e-commerce footwear more obvious, those discount promotions, buy gifts, vouchers coupons and other activities like An endless stream of e-commerce companies are trying their best to meet the potential consumer demand in the market to ensure a smooth transition and sales in the middle of the year.

As the nation's largest fashion shopping mall e-commerce platform for the purchase of fashion mall, for the current off-season sales, the introduction of "99" series combination of marketing strategy quite popular user billing. Difference with the previous combination of a single way, this "99" combination of promotions more in line with the user's consumer psychology.

Excellent shopping mall for the off-season purchase is not strong desire for sales analysis of the situation, which found that although the lack of spending power of individual users, but in a relatively small group, often with a herd mentality, in the face of consumer psychology such as portfolio Will be converted into purchasing power.

From July 14 onwards, the excellent shopping mall mall "Coupons" sale, 2 299 yuan, 2 199 yuan or even 2 99 yuan, 3 99 yuan "fight the single" "single" marketing arrest eyeball. At the same time, users can also buy the normal price of a single product on the 400-500 yuan value goods.

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Sports famous Adidas, Nike, the international big Seven7, LeeCooper, as well as outdoor brands CAT Carter, Wolf Jack Wolf, Colombia, Kanger wild and other summer hot goods, sports equipment and clothing, excellent purchase price of 300-500 yuan Belle, Sandals, limited promotion in 2 pieces of single sale "2 pairs of 99 yuan." One hundred stylish T-shirt, fast-fashion European big seven7,3 pieces for only 99 yuan. Excellent purchase that "single" users can enjoy low-cost flexible mix of shoes and apparel products with a unique and effective promotional forms. Users in a limited mode, any purchase of goods, experience the fun of shopping with creative, you can also pull around the consumer groups.

In addition to "fight single" products, other brand and category of goods promotions continue. Belle, God beauty, Laiersidan famous women's shoes as low as 49 yuan, 2-5 fold fashion explosion paragraph audience. Marc Fairwhale, Tony Jeans, GXG Giordano Polo Shirts, Casual Pants Up to 80% OFF. Summer bag sale, Belle, sasa famous fashion bags 50% off "summer not as an example."