Universities take part in entrepreneurial competitions to get investors ' attention

1995 born Zhang Yun Junior High School began to start a business, the university to participate in entrepreneurial competition to obtain investors attention. Now, he developed a part-time app "pocket part-time" is in beta, coming online.

Talking about mobile internet and products, he is nothing like a 95-post college student. He said 58 of the city, Zhaopin and other large cafes just occupy the PC side, mobile side of the part-time market is a blue ocean. When reporters asked about the profit model, he asks, "is micro-credit profitable?" Is the MO profit? Really understand mobile internet, never talk about profit. ”

But for the pace of development, Zhang Yun admits a little more than he expected. "A few months ago, I was a junior, and now millions of of the investment hit, told us to open the company to do products." He shook his head and smiled and said, "a little too soon."

Stumbled into "Guangzhou pioneering circle"

"I was trying to finish college and never thought about starting a business," he said. "Very bean Technology CEO Zhang Yun told reporters, read before the university has been doing some entrepreneurial projects, so want to read a good university graduation." However, all this has changed after participating in the "2014 Unicom Wophi Innovation and Entrepreneurship competition".

Zhang Yun and his team for college students and businesses looking for part-time information asymmetry, designed a "pocket part-time" APP, and won awards. Soon, some investors came to the door.

The reason for choosing a part-time app as a start-up is because Zhang Yun has a partner who has been in the traditional part-time business for 5 years, and they find that the existing part-time web site has a bias toward solving the C-side (ie students) and almost ignoring the B-side (recruiter) needs. In this respect, they start from the differentiation, product design focus on solving the recruitment pain point.

Zhang Yun and his team found that the current part-time recruitment in Guangzhou is mainly four types of companies, that is, advertising media, activity planning, labor dispatch intermediary and human resources companies. They have a lot of recruiting needs, but these traditional part-time recruiting companies generally have three pain points: first, the need for telephone SMS manual notice, spending a year to reach 400 million yuan; second, the registration information screening difficult, the page experience is not smooth; third, part-time demand is usually urgent, timely and not keep up.

"But if you use a pocket-time app, a recruiting company needs only a few easy thumbs to send a job message and save money on the phone." Also, you can use app to filter your resume. And through lbs positioning function, can quickly find nearby students. "In the view of Zhang Yun, the core of the Internet is people, to minimize the connection cost between people." In the future, recruiters only need to take a few photos of the company, upload it to the app, and then record a recording of the recruitment requirements, and the recruitment information is very clear.

For C-terminal students, the use of pocket part-time app, can also quickly and effectively find the right part of the part-time job. Student users can socialize on this platform and comment on part-time businesses and bosses.

At present, the part-time pocket app has got nearly 2 million yuan of Angel investment, coming online. According to Zhang Yun said, Prea round of investment is under negotiation.

Sword Walk Slant Ghost Horse Marketing

This is not the first time that Zhang Yun started a business. Zhang Yun, born in 1995, started a business from junior high School, and the venture simply stopped.

At the age of 13, he began to learn to program, wrote a Trojan horse program, using this "no kill Trojan" to earn the life of the first bucket of gold. He smiled and said to the reporter, "to cool said, I was hacker origin." ”

In the process of writing a Trojan horse, he met the Internet geek enthusiasts all over the country, and many people asked him about programming technology. Zhang Yun thought, why not open an online course to teach you how to attack the site, how to counter attack. So, he and several netizens together made a set of fame its "Network security control" course. In the form of membership system, the highest peak member has nearly thousand people. "In fact, this is the Sword walk slant." At that time, there is no person on the network, we can achieve more than 10,000 yuan per month income. ”

After the summer college entrance examination, he paid attention to a site to complete the task of reward. Posted on the website of a variety of information, users through the QQ group to push a product ads, sent after the success of the QQ screenshot to obtain commission income. Zhang Yun in practice found that QQ mass advertising, one is difficult to group, and second, as long as the ads are easy to be kicked out. So, he developed a call "Granville guest Tatsu" software, 1 minutes to generate 5 QQ group screenshot, make a lot of money. Since then, he put the software on Taobao to sell, and the development of four hundred or five hundred agents.

While in college, he started a microblog marketing. He noted that a large electric dealer website has a marketing platform, similar to the present "beautiful say", "Mushroom Street", the individual through marketing means to transfer users to the Electricity business page can get commission.

As a result, he used micro-blog for a juicer to do the promotion, every day on the blog published three on health, juicer recipes and other related articles. After three months of operation, the blog has a whopping hundreds of thousands of reading. Then, at the end of the article, the link is implanted into the product to obtain the purchase conversion rate.

Optimistic about the part-time mobile market

"I don't have a business plan, I talk to the investors verbally." "When the reporter asked to see his business plan, he gave an unexpected answer."

Zhang Yun told reporters that the beginning of an angel investment only a hundred thousand of, is the end of the game to find the door. At that time, the team was completely ignorant of the investment stakes, and considered the A hundred thousand of to be considerable. When the other party proposed to occupy 50% of the shares, they did not refuse. And on the morning of the signing of the first investor, another investor has found Zhang Yun through a friend.

"I'm going to meet a new friend and never expect to get a bigger investment." Zhang Yun told the reporter, because at that time already and the first about good afternoon to sign. However, in the process of communicating with the second investor, Zhang Yun found that the investor was very knowledgeable about the recruiting industry and the two people reached a consensus on the mobile Internet. "We all think, although now 58 with the city, Zhaopin these big guys occupy the recruitment market PC side, but the part-time job market moving end is a blue ocean." ”

Without a business plan, Zhang Yun received nearly 2 million of the second investor's investment. Later, Zhang Yun learned that this investor is BYD's senior executives. Previously, he had also invested in a recruiting website, the recruitment network. The characteristics of the survey network is that the site will pass the problem test to the candidate's various aspects of the characteristics of the data presented, transmitted to the recruiter. Through testing and large data, recruiters can intelligently find candidates.

Talking about the impact of mobile Internet on traditional industries, Zhang Yun believes that rather than traditional industries to transform Nirvana, the mobile internet industry to embrace the traditional industry's thighs. "I think that to do part-time app, must have a traditional part-time work experience, to embrace the traditional industry, will understand the user pain point." ”

The current recruitment market is basically divided into three layers, the top level is the headhunting market, digging high-end talent, the second layer is 58 with the city, Zhaopin these comprehensive full-time part-time recruitment market, the third tier, is the part-time recruitment market. Zhang said that the target users of the pocket part-time job is a freshman to senior students, we will cultivate these users to complete their second tier, or even the third layer of docking. According to him, the future will be with the recruitment network and other cooperation, when students find a full-time job after graduation, to the recruitment network to push.

When reporters asked about the profit model, Zhang said, "Only the layman is always concerned about profitability." Really understand the internet, never talk about profit. "Is micro-credit profitable?" Is the MO profit? "In Zhang Yun's view, good products, money will come naturally." Mobile internet companies, he argues, do not need to be profitable to go public. After the listing financing, can through other channels investment profit, and the product itself does not need to profit.