Use the idea of local life service to do 0-18-year-old teaching and training industry O2O

In China, students are rarely the active initiators of learning from early to primary and secondary schools-which is exactly the opposite of the United States. Is there any way to provide students with sufficient information so that they can choose to personalized education services, and ultimately make each student unique?

Former vice president of Alibaba, COO Lu Guang Yu want to do through the 0-18-year-old teaching and training industry O2O services, to provide parents with adequate and in-depth information to the surrounding institutions to achieve this (similar to local life services). Lu Guang Chongqing's plan is to use three products to connect families and schools, to meet the 0-18-year-old students need to complete the learning chain. This whole learning chain includes class information, home school contact, job feedback three links, and their current development of "children to learn" and "classroom racket" two app to meet the first two requirements respectively.

"What Children Learn" (IOS) is a 0-18-year-old children choose a closed-loop shopping platform for tutoring courses, from parents looking for a nearby extra-curricular institutions, viewing the curriculum and teacher information, to achieve the course booking the entire process can be resolved on this platform.

The Second product, "classroom Racket" (IOS), is more interesting. Guang Yu said that they do research in the early stage of entrepreneurship found that 0-6-year-old children's education classroom process is completely black box operation, closed, parents have no way to understand the quality of each class teacher's class, children's class status, but at this stage the Guardian's knowledge is indispensable, Because the children go home after learning habits need to continue. So the biggest problem is the class management of the information, one is how to make it easier for parents to go to class, to achieve the adjustment of classes, and the second is how to let parents know the class situation of each class.

So the classroom Pat first provides a management system for the school institution or private education at the end of the class (actually a teacher-side app, similar to a tick-tock taxi that gives the driver a different app than the passenger), to maintain a closed class. Then the C-end of the parents can be in the timetable of the children can note the time, after the completion of the time will be synchronized to the teacher, to achieve dynamic about the class and adjust the class at any time.

In addition, inside every closed class on this app, the classroom racket creates a social atmosphere similar to that of a circle of friends, where the teacher can capture the class in real time with audio, video or text, and make an evaluation of the class, parents can participate in the discussion, communication, through social understanding of their children in front of class, in class , after class performance--in short, closed virtual class environment is similar to the line of the parents and other scenes are moved to the net.

As for the last link of the whole learning chain job feedback demand, the current "children learn what" team is developing a product to meet the child home after the homework, and homework to the teacher feedback.

In fact, you can also see from the above description, what the child learns and the classroom racket does is the harsh place class pattern, this kind of business model must gather the one side resources before can attract the other user to use. The teaching and training market, is now the number of institutions in the rapid growth every year (especially in early education), resulting in oversupply and lack of demand, so enrollment is a difficult problem, the organization has a marketing needs.

So they chose to gather the resources on the B-side first, provide a platform for B ("What children learn" to meet the agency's publicity and enrollment needs, and "classroom Pat" to provide parents with more in-depth services to obtain a certain degree of renewal of the curriculum requirements) and management system (i.e. invoicing system, Change the original organization with Excel form Management inefficient state), with a large number of B-end resources, they can to the business circle and the Community C-end users to promote the.

In the profit model, the "Child learns what" the organization information release is free, but they need to pay the online turnover 10% Commission, because this proportion is below the industry pass rule 20%, so the main income is in the classroom pat. The profit model of the classroom racket is pay for period, that is, because the education market users Buy is "phased" service, so the organization is for its open account number to pay a certain proportion of the cost.

"What does the child learn" team recently obtained the amoeba, individual investors with the investment of a round of financing, financing amount of about tens of millions of yuan. After financing, the team will use the funds to upgrade the entire technical team, as well as Shanghai and other cities in the promotion of business, they expect to achieve this year, in addition to Shanghai, other than 6 other one or two-line city expansion. At present, the team has accumulated more than 150,000 schools and institutions, close to 5,000 teachers, nearly 3,000 course consultants resources.

Finally, I think the idea of Guang Yu doing educational products is worth mentioning, he said he hoped that the idea of his educational products was good, for example, in the classroom pat, they gave teachers and parents a private communication channel, so that teachers do not in public to evaluate a child's performance, so as not to hurt other parents and children, For example, they want teachers to stand on the point of encouraging their children, rather than writing a flawed evaluation. He does not want the education product is when the student answers the question very tired to need to rest, the item bank product also uses the language or other bad encouragement way reluctantly the student stays.