Use the user "fear to lose" psychology to run the website skillfully

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For most of us, almost everyone has a mental fear of losing. Although a lot of people say that there is a give and take, down may be a good thing, but every time people want to lose something, people first thought is not what will get, but what will be lost. From this point of view, the human heart is still afraid of losing.

Let's take a look at one of the following Weibo, the content of the description, it seems to be nothing new, very ordinary, but actually use the people "fear of losing" the psychological principle, very clear: "You will not see this video must regret."

The title of this microblog is very straightforward to take advantage of human psychology: missed, lost. In the heart of people, it is not important to miss anything, it is important to miss itself. In this way, people often do the choices they don't need, for example, the purchase of their own may not be used for a lifetime of goods, entered the site does not need to enter, saw the film does not need to play the outstanding and so on, do these lost, one of the reasons may just be afraid to miss, afraid of losing.

So, the website operator who can understand this principle, often in Wenan planning, member activities and other specific Web site operation practice, unintentionally implied: if you do not participate in this activity, if you do not buy this year's big discounts on discounted promotional products, if you do not register to become a member of the website, if you do not upgrade to become a VIP member, If you do not spread to your friends around you, if you are not in this opportunity to buy, you may never miss this good opportunity.

As you may know, many e-commerce sites have introduced 30-day returns, for example, "Every customer sincere goods", it's return policy is: "General merchandise Returns policy:" From the date of your receipt of goods within 30th, VANCL to provide you with return services, and the corresponding freight returned by Vancl Bear. "It's not just a guest, but a lot of electric-business platforms have similar policies.

Why are so many e-commerce sites willing to adopt a 30-day or even longer return policy? It's also about people's fear of losing, and people are afraid of losing what they have, even when you don't necessarily need it. There is a phenomenon: a lot of people to clean up the room, sorting things will also find that the home is often hidden there are many things do not need, but also reluctant to throw away, this is a fear of losing the psychological. Of course, it's just for most people, not everyone.

After people bought the goods, especially after the use, resulting in a sense of belonging to the dependency, that it belongs to me, so too lazy to change. Of course, there are customers will return, so, this policy also let E-commerce site suffered some losses, but it is worthwhile. Because of the 30t-day return guarantee policy, most of the users in order to reduce the hesitation, providing the purchase conversion rate. At the same time, because many businesses have taken a 30-day return on the protection policy, if your E-commerce site does not use the policy, will be no user trust, thereby reducing the user's order of intent.

Therefore, from the above analysis, using the user "fear of losing" psychology to operate the site, often can be wandering the edge of the struggling users, buyers back, from the psychological dispel their concerns, so that users contact with the site and products to achieve an instant interaction, transaction objectives, and then develop a larger site users. Whether it is a website or a simple network advertising, as long as the rational use of the user's psychology, you can maximize the attention to attract users.

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