User Relations PK Search Engine Optimization webmaster need to operate rationally

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More and more of the SEO workers become confused mind, more and more stationmaster feel puzzled. How exactly does the website operate? In the past, that SEO is very sacred, blindly hair outside the chain. Later, also put forward the user experience, high-quality original content, user relations. Our goal is simple, so that more users know us, understand us, bring us benefits. So, in the end is to do user relations or to do SEO? Guardian today summed up a point of their views, hoping to arouse the discussion.

In fact, whenever we do anything, if there is no good, then it must not be long. Like the Web site, long time can not be profitable will not be long. And the traditional sense that everyone uses the way is SEO, quickly bring rankings and traffic. Analogy search outside, 28 push, push one; The minority uses the way is the user relations, grasps the user relations, forms the transaction behavior. Analogy Tencent, A5, stand a row. In the end to how to operate the site, today Guardian will be the referee, from the pros and cons of two aspects to say their pros and cons.

First round: Competitive advantage.

SEO Advantages: We all understand, because netizens believe that search results, netizens access to knowledge, technology, etc. rely on search. Do SEO can be a greater degree of understanding of the rules of search engines, so that their site quickly in search engines have a ranking, and then bring traffic. Finally form the transaction behavior. The biggest advantage of search engine optimization is fast direct profit.

The advantage of user relations: People believe that the reason for advertising is because it is famous, because it is brand. And the brand is to a large extent rely on word-of-mouth spread. and Word-of-mouth communication must be based on users, let users to speak for us. Therefore, the development of user relations, based on user transactions is a long-term way. The greatest advantage of user relationship is that it is stable because of interest.

The second round: the shortcomings of the search.

SEO Disadvantage: We do SEO, the prerequisite is the search engine to give us a good ranking, otherwise everything is empty talk. And the algorithm is not known, we can only rely on speculation. It's like walking on a tightrope and not knowing when it's going to fall. We all say adhere to the Executive force. How many people have such a common heart?

The disadvantage of user relationship: Honesty can communicate, trust can trade. User relationship is a slowly evolving process. For a lot of stationmaster, how long can we persist, what should we do when we can't make a profit for a long time? User relationship is to be a long time to build, this period of unprofitable time can we afford it?

The third round: the trend of development.

The development trend of SEO: In the SEO appeared for a long time, we only know a word: SEM. SEO is only propaganda means more heavy, bring traffic can not be converted is empty talk. Only SEM, only marketing can lead to more cooperation and benefits.

The development trend of the user relationship: Honesty is fundamental, trust is the foundation, and transaction is the condition. The trend of user relationship is Word-of-mouth, that is viral marketing. Interest is the fundamental consideration, this is the way of long-term development.

Whether it is to do SEO or the development of user relations, our goal is to profit, only profitable to better development. It is like standing in a row of ZS controversy, the focus is not how to operate the operation. But what can we gain by doing this? SEO to the development of SEM, integrated marketing development. and integrated marketing is not the embodiment of user relations? As a webmaster, as a website operator, as a SEO workers, we can do is the pros and cons. SEO is like Western medicine, quick, but root-cutting difficult, not long-term. User relationship is like Traditional Chinese medicine, slow, painful process, but easy to root, is a long-term plan. SEO and user relationship of the ultimate PK, look at everyone's starting point is what. Just like A5 today appeared an article: Analysis Baidu SEO and Google seo who more important, we can go to check.

This article is written by Guardian Kun, Guangzhou to Qingyuan drifting http://www.gzskys.com cooperation editor, reprint please specify!