"V movie" launches brand incubator "energy plan"

36 Krypton reported video sharing platform "V movie", recently launched-"energy plan", that is, for film creators to create an entity hatching space, V Film and creators of partnership to set up a studio to provide venues, funds, distribution channels, and content creation support. The incubator named "Base" is located at No. 12th, the north of Houhai, Beijing.

The "V movie", which was launched in March 2012, was originally positioned as a short film sharing platform, sharing all kinds of outstanding works at home and abroad, and regularly held open day events, inviting creators to broadcast short films on the big screen to communicate with their audience.

Development to the late stage, V film in the entire industrial chain began to explore the deepening. In April this year, the creation of the community "new film field" for creators to provide new media publishing services, the entire network to distribute network movies, network plays, network columns, micro-film and other new media film and television works.

The new film field is an important step in the development of the V-film, and now more than 5,000 of the new film certification creators and organizations, more than 10,000 original works published. At the same time, the new film field also through the invitation of John Woo, Ye Weiming, Shiriolu and other masters of the public class, to carry out Ching action film classes, Pan Hengshen photography classes, such as offline activities active users. New distribution channels also gradually cover the video site, Internet TV, operators, aircraft, public transport, subway and other channels, the distribution of works in the video site on the average online rate reached 71.94%, two-level page average online rate reached 90.44%.

The new "energy plan" can be said to be the new 2.0 version of the field, that is, the operation of the new film model to do further branding and industrial transformation, it is a holding or a stake in the way to work with the project. The core of the brand is IP (intellectual property), the "energy plan" is built around the creation of its own IP content. V Film founder Yin Xingliang told 36 Krypton, IP-derived games, movies, electric dealers, and even the theme park are surrounding industries, the surrounding industry will develop with the technological progress of different forms, but ultimately, IP is the master of this set of industrial chain source. ”

As for why the new media (here in particular all kinds of excellent short films) into content production, he explained that the new media content has more flexible content form, stronger communication effect, can better shape the brand content IP, and through advertising, distribution, IP derivative and so on. What we're going to do is brand new media content for young people, organize young creators on the Internet, generate new media content that young viewers like, and spread the content over the Internet. "Of course it has to do with low cost and good operation."

This is why the new media field "never thought" can quickly complete the brand accumulation and into the industrialized production.

The first "energy program" has 4 creative teams to join. The new platform will serve the creators from start-up funds, office space, distribution promotion and commercialization, and create studio content brands. Founder Yin Xingliang to 36 Krypton introduced one of the former Disney, the main painter of the Black Dragon (Tsing Lung Entertainment) team, its CEO Walter A. McDaniel has served Marvel (diffuse), was almost all famous comic hero of the main painter. The new film field will be jointly developed with Qinglong Entertainment "Space Racer Star Race Hand" original IP, the new film field of the Chinese creative team will inject local elements, it is expected that the animation network play in the next April with the game launched synchronously.