V5shop Shop system: Electronic commerce must go to the database marketing

With the rapid development of e-commerce, more and more traditional clothing brands began to pay attention to network sales, such as the good news Bird, the Chinese, Hundred Li Group, Cofco Group, and other enterprises have already started the business, some traditional brand enterprises to take E-commerce Dongfeng soon on the internet to seize the industry's first E-commerce platform, such as hundred Li's Amoy network became the first female shopping platform, Zhang Mall became the first platform for scissors shopping, excellent electrical network became the first LCD TV shopping platform, Five Fang Zhai Mall became the first rice dumplings shopping platform, too numerous.

The consumer has accumulated a large number of customer resources through various means, these customer resources how to effectively use up, today on this topic to share with you my thoughts, simple to express a few basic points:

Customer data is the most important resource for the client

As a webmaster, we generally value the site's PR, web site traffic, and so on, I think it is not enough, because those are just means or phased goals, our ultimate goal is to profit, and as an E-commerce station, customer data determines the number of orders to do, The number of orders is the absolute number of sales and profits. So before we talk about this topic, we have to be clear about the idea that customer data is the most important resource for the business.

How can we kill a way out of this fierce competition? Especially for the personal shop and size is not very big mall, how to obtain a steady stream of orders? On these issues, and we have said a lot of conventional marketing methods, today and you say a relatively non-mainstream, small and medium-sized companies are not commonly used and easier to ignore the method, is the database marketing.

Ii. Learning Database Marketing

The so-called database marketing is the enterprise through the collection and accumulation of members or potential members (users or consumers) information, through the customer's different needs and behavior, and other characteristics, customer segmentation brush selection, and then for different customer groups to develop different product strategy, product mix strategy, promotional strategies, using e-mail, SMS, Telephone marketing, mail marketing and other methods of customer depth mining and relationship maintenance marketing methods. It is a brand new sales tool that aims to establish a one-to-one interactive communication relationship with customers and relies on a large customer information base for long-term promotional activities.

Three, three stages of database marketing

According to the customer's mental model, we can understand the customer as three stages, that is, potential customers, Target customers and loyal customers three categories, for the consumer web site, the potential users are generally very many, we can through the network marketing, conference marketing, on-site sales of the form of promotion, access to potential users of information, into our customer database, the target customer is the customer we have access to information, such users we want to continue to purchase, and eventually become our third category of customers, that is, loyal customers.

Iv. implementation methods of database marketing

1, recommend user database This step is very simple, for example, to open a friend of the shop, as long as the first set up an Excel table OK, and then set up to record items, such as gender, age, occupation, address, work, preferences, consumption habits, consumption and so on. Of course, we can also through CRM Customer relationship management system to achieve.

2. Collect data.

When the database is set up, it is to start collecting data and perfecting the database. The method of collecting data mainly has the following to the kind of consumer. For example, for Taobao store, the user who bought the product here is your first batch of raw data. For example, for web forums, communities, and so on, their own registered users, is the first batch of data.

Network survey. This is also a very good way to collect user data, and more money.

Online activities. such as award-winning Questions and answers, award-winning essay, award-winning vote, the selection is also a good form of activity. The number of participants will be more.

Network collection. In addition to the above methods to obtain user data, but also directly through a variety of network platform to obtain. For example, many forums on the network, QQ Group, network groups, etc., will provide Member Directory download.

Exchange or Purchase. This is also the main practice of some commercial companies at present. For example, often have similar companies to find the author to request the Exchange Company forum user data.

Customer acquisition software. This will not be said.

3, the customer segmentation screening for example, for a seller of food, which are the high-end users, which are the big customers, the customers who buy chocolate, these are important, need to explore their unique needs, and then to take a unique method of sales 4, your unique sales home to tell your customers. The main methods are mail marketing, SMS Marketing, telemarketing, conference sales and so on, various. Another feature of database marketing is precision, so it is important to develop different sales strategies for different needs 5, improve the user database to establish a database is just the beginning. Want to get more information from the data, want to better use the database for marketing, but also need to continue to expand and improve databases. We should put the number of customers this indicator into our assessment.

V. Conclusion

Our delight is that every day there are many new people born, perhaps one day they will become the first in a niche market, our sadness is that we spend a lot of promotional costs our sales still do not go up a grade, and the fierce competition is always pressure we can not breathe. If you can reshape your e-commerce from the customer perspective, products around different customer groups, promotions around the needs of different customers, site experience to respect customer habits, you have 1000 customers today, you may have 10,000 next year, today the number may become 100000, Do you think it's hard for your business-to-consumer to do that?

This article is provided by V5shop online shop system Provider official website: http://www.v5shop.com.cn