VCs ' "Cross-border game" mobile internet VC Investment Break

The boundaries between different technologies and business forms are being eliminated, and entrepreneurs are starting to play the mix, and VCs are starting to play across borders.　　In the field of science and technology, future killer applications are hard to define in a specific area. In November 2010, Mary Mik, an analyst with the Internet Queen, joined Kleiner, and soon a 250 million-dollar venture fund, Sfund, was established. Originally only intended to take advantage of the weekend in the city casually stroll David suddenly have the interest of outing. He quickly opened the mobile phone locator program, through the car rental company's clients to find out from their nearest car rental network. After a careful look at car rental information such as car, price and so on, he placed the order directly on his mobile phone and quickly got the authorization needed to lift the car.　　In the waiting space to get the car from the rental company, David found a good friend just around the corner via a location-based client, so the two men sat in the same car half an hour later. The whole process integrates mobile applications, social networking, E-commerce, cloud services, and many other technologies and business forms, where mobile applications are the key driver nodes. Because of the 24-hour mobile phone, this mix of business form is different from the traditional internet characteristics. Mobile terminals such as mobile phones have a better understanding of the user's real-time whereabouts, and the line between offline and online is further blurred. The weak computational power of the original mobile phone is being weakened by the rise of the cloud computing model.　　Although at present, many applications are still in the brewing and nurturing stage, but the future killer application is difficult to define in a specific area. In the eyes of Jiang Hao, managing director of Aurora Borealis, the link between online and offline services is the key to killing: "(Killer application) may be a combination of several elements, including but not limited to social + location + Entertainment + video and so on." "Investors who invest in the investment field are usually more focused than the mainstream hot spots," Kui, a Chinese partner at Sequoia, who thinks, "there are many angles to the analysis of investment companies, the data we see are not necessarily mainstream, and there are more innovative opportunities in Non-mainstream." "The Red Herring" magazine, known as the "Silicon Valley Bible", recently published the list of the "Top 100 Asian tech companies in 2010", 58 of which are ranked 12th in the city, and recently completed a third round of private equity financing. 58 The city is second only to Craigslist in the Global classified information field. ORG, ranked second in the world. From the "Same city" search accurate to "nearby" search, from the simple information provided directly to the purchase behavior, and so on, from the computer transition to mobile phones, classified information retrieval is increasingly mobile internet. The speed of light VC Director general Manager MI Group revealed, "The public comment network mobile phone traffic has exceeded the traditional internet traffic." "Everything seems beautiful.　　However, compared to PE, VC more like a lone pioneer, from early investment to fruition, during which often intolerable loneliness. In recent years, in various occasions, VC are difficult to cover the mobile internet complex feelings.From the direction of investment, the future of mobile Internet is still the mainstream, but the tariffs, platform, content and Third-party payment still exist.　　Compared to the United States, such as mergers and acquisitions, domestic mobile internet investment exit channels are also relatively limited, many focus on early investment agencies have to pay attention to mobile internet companies "not long" problem. Kay Peng TDF (hereinafter referred to as Kleiner) partner Zhou Wei Choose custody cloud computing. "The company may not start small, but its service core is in the cloud, I think it can be a big company." "Kleiner has invested in a US intelligent home software company called IControl NX, IControl provides home monitoring, security and energy management services via the internet and mobile phones, Users can use IControl iphone apps to adjust settings for their home thermostat.　　Zhou Wei that the same idea applies to the Chinese market. Lenovo's managing director, Erhai, is likely to pay more attention to cloud services, "it has many terminals, both mobile and possibly PC." Once these "infrastructure" is built, the important applications of mobile Internet will focus on both ends-the client side and the service side. "Jiang Haotien said," especially the service side, needs to be the background scheduling operation system fully data, and provide. "However, in the rich imagination space, rapid growth of flow and enough stickiness, the transformation is still a difficult problem." "The vast majority of mobile internet companies in China are still very hard to make a lot of money." "In the United States, in addition to the health of the environment, the ARPU value is particularly high," said Wan Haoki, a partner of Jingwei Ventures. People are willing to pay for the application, while the domestic operators are not uniform tariffs for a long time. "In Wan Haoki's view, as Android and the iphone platform drive, some domestic companies began to do overseas market, the next year mobile Internet may be the first breakthrough in overseas markets," some companies now do games and applications can also do one months 500,000 dollars, many domestic for 35 years or even six or seven years of companies, Can not have such a profit space. However, there are still many VC believe that the future operators will also be the market leader. For domestic operators will be the different understanding of pipeline, so that VC investment ideas in 2011 will be further differentiated. "Early chip-making cell phone applications have accumulated a lot of traffic, but the ability to cash in is still a problem," Chen Wei, a partner at Blue Venture, "the best approach is to work with operators."　　"We are more likely to invest in companies that can develop independently and have full control over the fate of individuals and companies," Wan Haoki said, although the current mobile internet community is not yet carrier. The basic apps that make the most of the phone's features and the models that internet companies can't use are being favored. The former includes a daily use of viscous larger mobile phone browser, IM and portals, ucweb and 3G portals have attracted a lot of loyal users, the latter is based on the location of services on the basis of entertainmentMusic, social and other applications, such as Foursquare, such as companies, in the previous Internet can not appear, there will be no market. With the continuous diversification of the platform and terminal equipment manufacturers and the mutual infiltration between the platform, the future will appear screen integration. "Now the platform and mobile phones are all doing, for users in the future need to design a simple enough to be able to operate multi-platform applications."　　"Wan Haoki thinks. From the investment environment, the United States in the field of wireless mergers and acquisitions market than domestic developed. "Google's strategy now is that if there are employees who want to go out and start a business, it won't stop," Mi, who once served as the Director of investment and acquisitions at Google's Greater China region. Google does not want to do everything by itself, but with a good team and technology to buy. For VC speaking, we also dare to invest more. "We have invested in several projects in the United States and have had a good exit, and it is hard to invest in the wireless internet sector in China," said Zhou Wei, a partner at Kai Peng. "There's not much money at the moment, but the project price has come up." The investment threshold for a round is low but riskier. Investment B is a high price, you have to be able to convince yourself. "Chinese sequoia partner Kui sigh," in short both stages are painful. "The basic VC is fully recognized that in 2011, the mobile Internet investment in the global scope will continue to heat up." However, investment in domestic projects in the early stage, is the certainty drop, or disturbed forward? This depends more on their investment sector, another hot keyword "China market" and the trend to make more accurate judgments. [Page] Solving social networking problems a few years ago, Facebook turned out to be a big concern for social networking. Over the years, however, social networks cannot be called an active field in terms of both investment and exit numbers, compared with mobile applications and E-commerce.　　As a disruptive innovation, Facebook is making a lone defeat to the previous generation of so-called revolutionary products, Google impact.　　In this situation, some VC began to like to talk about micro-innovation, because the historical opportunity of subversive innovation is more difficult to predict, even if encountered, opportunities may not always be able to favor it. The track of old venture capital company Kleiner is very representative. In November 2010, Kleiner from investment bank Morgan Stanley, Mary Mik, an analyst with the Internet queen, said Mary Meeker. After that, Amazon, Facebook, Zynga and Kleiner announced a joint venture to set up a 250 million dollar VC fund "Sfund" to invest in social networking start-ups. At the Sfund launch, Facebook founder Zuckerberg reminded people that it was not enough to simply combine social functions with existing services: "You can't stay on a very shallow level, just simply add social functions." Those who really have the advantage will be the companies and services that completely integrate social functions。 "In December 2010, Kleiner announced the lead of a new round of 200 million dollars in Twitter financing." Two months ago, Kleiner also launched a $250 million fund to invest in startups that develop social applications. "The basic direction of the business model of social networking is clear, just a matter of progressive realization." Mainly in advertising, value-added services and E-commerce and several other aspects. "But social networks are more complex than people's social behaviors, so the process of development will be longer and the process of cultural infiltration," Jiang Haotien said. "The use of social networks in every aspect of the industry chain is still being explored." Jianjiang, vice president of Ka Fung Capital, believes that the prerequisite for social network traffic and stickiness is: "The relevant personnel of the brand promotion party should be mature enough to have a feeling for the promotion of social networks; The platform side is the same."　　"In his view, the promotion of social networking is still a difficult task for most business people, so there will be no big leap in future social networking." Facebook founder Zuckerberg reminded: those who really have the edge will be companies and services that are completely integrated with social functions of course, every VC wants to meet Facebook. While it's not known what subversive innovation is next to subversion, "it's kingly to be creative in grasping user needs and making users more effective," Jianjiang told reporters. "We often mention MySpace before Facebook, Now with Facebook, there's Twitter. In fact, the latter is not the ultimate solution. By contrast, E-commerce has won the collective applause of VC, 2011 will become the listing of E-commerce in China, the relevant venture investment institutions will also usher in the peak of exit. And these lines listed in the first echelon of China's power companies, the lineup has been clear. "I mainly optimistic about the two types of electric companies: one is to do the channel, such as Jingdong, the other is to do the brand, such as where the customer prudential products."　　"Jianjiang said. 2011, more entrepreneurial companies may choose the latter as a breakthrough. "Because the channel can be monopolized, such as Wal-Mart, but the brand needs to be precise positioning, it is impossible to cover all markets and users," Jianjiang said, "So the future like every customer prudential products, such as Mai-Lin, such companies will come out a pile." But the future funding threshold will be intensified, on the one hand, the higher the price of talent, on the other hand, in the limited promotional resources, promotion costs are increasingly high. "This does not mean that the industry will enter an era of fine operation in the coming year." "China's e-commerce continues to experience barbaric growth. "Jianjiang thinks. In the context of consumer upgrades, China's consumption is growing rapidly, while China's commodity branding is still underway.　　Unlike America's offline brands + channels, many of China's brands need to be both offline and online. With the advent of traditional enterprises, the battlefield of E-commerce will continue to the offline. "We have to the VIP users have launched services, refined to be able to show the delivery agentRide a bike away from your home, we will also push photo comparison service, is to compete with the physical store.　　"Jingdong Mall CEO Liu said. This mobile based application will further blur line and line boundaries, to eliminate SNS, mobile applications and E-commerce fragmented commercial barriers-because the technical conditions have already been. January 2010, SNS E-commerce website Barcodehero (barcode Hero) on-line, Barcodehero. COM is currently developing apps for the iphone and Android platforms, where users can use Facebook accounts directly and use the service via the iphone and Android platforms. When shopping, the user can scan some goods "barcode", after Barcodehero.　　COM will push some information to the user, such as price comparison, recommended shop, user comments and recommended similar products, preferential information. 2011, the above industry investment will still be uneven, but gradually difficult to cent. Can mobile internet become a historical word?　　When mobile and real-time positioning to become the standard of the Internet configuration, when moving terminals instead of traditional PC to become the mainstream platform, in the past only focused on a specific area of the VC will undoubtedly be on the road across the boundary gradually drift away. 2011 Top Ten technical and economic trends forecast 1. The smartphone market is two cents in the world. The main reason for this result is the different demand for smartphones from companies and consumers. Companies will be increasingly concerned about data security, and will be increasingly concerned about the intellectual property leaks that their employees bring through the company's network of smartphones. So the BlackBerry, which is known for its safety, will still be hot, followed by the iphone, and Microsoft will be able to get a slice of the market with the Windows Mobile7 system.　　Other mobile phones, especially the Android camp, will fall on the personal consumer side. 2.　　The wireless operator is again exerting its force. 3. itunes will gradually face competition.　　Although itunes now looks like a monopoly on digital media, it will face increased competition next year, such as Netflix. 4. Truly free mobile apps will become less and fewer.　　Applications that are simple or related to companies that sell their own products may still be free, but those that are really useful will start charging or raising fees. 5. Google is lost in the road. Google will still not be able to find its own precise positioning and is unable to identify its own development strategy. They are now engaged in unmanned vehicles and mobile phones, although also developed a lot of good products, but its development strategy is still vague.　　In fact, it is hard to find a big company that is as rich as Google and has difficulty in identifying its own development strategy. 6. The era of electric cars is coming.　　Electric cars will start to mass production, charging stations will continue to rise. 7.　　Portable electronics boom: Netbooks, tablets and the market will continue to grow fast. 8. Data will become more important。　　As Oracle succeeds in transforming itself into a global data platform, SAP will be negatively affected. 9. With the further development of internet TV, cable TV is gradually declining.　　About 40% of households in the United States will have internet TVs, and cable and satellite television will be hit by this trend. 10. E-books embark on the fast lane. Next year the market will grow at a compound annual rate of 140%, and E-books will be as frequent as dining with knives and forks.