Victor Koo: Video Network Qi into the "era of small screen"

The movie "Overheard 3" list of producers, Youku Tudou Group (hereinafter referred to as earth), chairman of Victor Koo's name impressively.

On July 2, Victor Koo explores the content of home-made content with the opportunity to televise the big screen. "We wanted to make a reality show in 2006. At that time, if we did it, it was quite possible that our company would be gone."

Hao En, an associate consultant analyst, said home-made content will be the future direction of video website development. Effective cost control of copyright expenditure is on the one hand, the deeper reason is the development of differentiated core competencies, and to expand, including the placement of ads , Implanted advertising and copyright sales and other secondary business model.

"I really wanted to make home-made shows and wanted to do it when I started my business." Victor Kooh said it is important for video sites to develop home-made content, make platforms and do content.

In retrospect, YUDA has been approaching homemade content since 2009, and the platform is now set to take shape. The highlight is how to build an ecosystem.

On the extension of the upstream, Koo Yong Koo said that this year, Udo is expected to participate in the co-production side of the identity of 10 to 15 film production.

Prior to this, You Tuo, senior vice president of Zhu Hui Long told the "Daily Economic News" reporter said Yau soil as "coveted 3" co-produced side, although not a small proportion, but has been involved in box office share.

Involved in content production is nowadays video sites are the standard action, love Fantastic Art PPS, music, Tencent video and Sohu video, and so on. The "2013 China Network Homemade Drama Research Report" released by En Grace Consulting shows that the cost paid by video websites for copyright expenditure increased from 400 million yuan in 2008 to 4.2 billion yuan in 2013, an increase of about 10 times in just five years, The cost of making a home-made network is usually only 1/3 of the traditional electric drama.

Hao Qian analysis to reporters that the development of self-made content, in addition to effectively control the cost of copyright expenditure, but also through the homemade content to create differentiated core competitiveness. Video sites can use this to expand into a variety of business models, including patch ads, placement ads, secondary sales of rights, derivatives development and artist brokerage.

For the positioning of the earth, Koo Yong Qiang said on July 2, "We think we are not long ago a video site," at this stage the positioning of video applications + network platform. In his view, the moment has entered the era of small screen, the multi-screen culture to create an ecological system.

To earth, for example, the main function of its network platform is the depth and expansion of the content side, so as to work together to create entertainment cultural platform Ali. Koo Claude said the two sides will be in the data, content and business dimensions of interaction.

Video websites often get more resources through cooperation with giants. Internet companies led by BAT (Baidu, Ali and Tencent) are also scrambling to march into the cultural and entertainment industries: Behind Iqiyi PPS is standing behind Baidu, and behind the earth are Alibaba, Tencent video behind it is Tencent.