Video sites have entered the PC end and mobile end of the multiple terminal market

Absrtact: With the rapid development of mobile Internet, each video site in the original web platform, have entered the PC end and mobile end of the multiple terminal market, the network video industry has no longer through a single page coverage of the people to measure its industry status, Web + client

With the rapid development of mobile Internet, each video site on the basis of the original web platform, have entered the PC end and mobile end of the multiple terminal market, the network video industry has no longer through a single page coverage of the people to measure its industry status, Web page + client integrated user coverage, and gradually into the video industry to measure the strength of one of the three standards.

According to the recent Iusertracker released a series of video web site operating data show: July 2012, single from the page coverage, ranked top three of the first is Youku, potatoes, Archie Art, but comprehensive web pages and client coverage, Youku maintains industry dominance with 269 million monthly coverage followed by the Thunderbolt look and Tencent video, Thunder to see slightly less than Youku 260 million comprehensive coverage capabilities, the second in the video industry, Tencent video to 240 million of the user coverage ranked third; from September data shows, integrated Web pages and client coverage , Youku, Thunder Look, Tencent video still maintain the position of the top three of the industry; and from the latest data released by the October, Thunderbolt look at the daily average of 36.24 million of the comprehensive user coverage ability to continue to occupy the first three positions in the industry.

After experiencing the development of the Web page to the client, a single Web page or client user coverage is not enough to explain the video industry coverage capabilities, through the Web page + client integrated user coverage measurement of video enterprise strength is gradually recognized in the industry, and with the UV number, the use of the length of time to become the video industry strength of the three standards. Thunder look with its high-definition quality and industry competitive advantage, and continuously maintain its comprehensive user coverage capacity of the top three of the industry position.

Network video industry has always been a battlefield of gunpowder, the companies are trying to fight for their own position and fight. Have a short video strategy to get the market, there is focus on the operation of long video, have deep self-made content ... In the video industry, the homogeneity of the situation gradually broken, all in the competition through differentiation to occupy the market.

After the combination of Youku potatoes, under the dual platform operation, Youku still takes advantage of the UGC content to occupy the industry advantage; Tencent Video as an Up-and-comer, with the support of powerful groups behind, through the fine operation of some major events and news events, quickly realize the increase of its users, successfully squeezed into the video first echelon camp.

And the Thunder look also in insight into the industry development trend, but also with its film marketing in the differential competition characteristics, rapid development in the video industry, and gradually occupy the mainstream video industry camp. Thunder See CEO Liu Feng also many times in the industry meeting said Thunder see will continue to increase in the film on the Force and film whole industry chain of integrated services. According to authoritative data, network video movie users have exceeded 200 million, almost half of the network video users. Thunder look is through its genuine high-definition film market segments, gathered a large number of high-value viscous users, stable industry TOP3 camp.