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Domain name, whether for individuals or enterprises are an intangible assets, and a good domain name, its creation is enormous. Because of the openness of domain name registration and the particularity of its structure, the value of domain name has brought infinite accessibility. such as the recent hot Fry founder Jack Ma's domain name, the following figure:
Visible excavation is good, the value of the domain name is undoubtedly huge. However, the domain name its value potential is not limited to celebrities, there are brands, SEO and so on. So today we say, for domain names, which aspects have SEO value potential, and what aspects can affect SEO.
One: The more seniority, the more valuable
The richer the domain name data, the more favorable to rank. Therefore, in the industry, the transaction domain name is a more common phenomenon, if you have a seniority of the old domain name, your site's keywords but there will be a more obvious rise phenomenon. And for the new domain name, the old domain name is a seniority of the elderly, the so-called home has an old if there is a treasure.
Here to explain the old domain name not only refers to the construction of the station time Oh, but also has its living outside the chain, weight and other factors, but for how to determine the domain name age, the history of life outside the chain, can be directly through webmaster tools for inquiries.
Second: domain name suffix weight
For many open registration of domain name suffixes, and in addition to the EDU domain name can only be registered by educational institutions,. gov domain name can only be registered by the government agencies, so it is more by the search Engine trust, give the weight is also higher. But the other suffixes are not much different, it should be noted that as long as the normal optimization, other domain names can also be ranked in the front of the. edu and. gov, so do not need to care too much about the domain name suffix.
Three: Domain name contains key words
In the past perhaps the domain name contains more words in the English web site. However, for now, the pinyin domain name of the male, Baidu's hot, so the Chinese site is also effective, such as in Baidu Search "Yuming", the results are as follows:
We see that this may be dismissed, the internet industry big words can certainly identify, and then get a word try: "Baidu" results are as follows:
From the above figure can be found in the domain name contains the key words of the full fight advantage, and natural ranking first example. In this case, the domain name contains keywords, it will get the ranking weight, and the results will be bold display, increase the exposure rate. If you want to type a brand site, domain name together brand name, I believe it will be a good choice.
Four: Domain name transactions, historical record should be carefully checked
is the domain name registered and traded? If so, what is the domain name of the previous lifetime is to do what type of Web site, and intend to do the site is relevant? Is the included information related to sensitive content? Have you been K or have you done a spam site? These historical records are related to the need to pay attention to investigate clearly!
For site optimization, if the site and the present site content has relevance, in order to better play its innate advantages of the chain, in order to better inherit the weight of life, thus conducive to site optimization. If the information contained in the birth of a sensitive content, whether by K or do spam sites, so the site is not conducive to optimization, and even give a heavy blow, because the investigation is extremely important, need caution.
Finally, SEO affects the value potential of the domain name, the domain name also affects the SEO, and the potential of this impact can also be small. The key is to select the domain name is required more attention to detail, is the so-called details of success or failure ah. At the same time, SEO is a long process, domain name can only be built at the beginning of the station to give a higher starting point, and for the back of the road, still need to adhere to their own beliefs, and strive to do a good job. Above content by the Internet pioneer http://www.idcicp.com/Ye Jianhui Original, reproduced please indicate the source, thank you.