Viewing the value of UGC (user-made content) from 0.16%

"Surveys show that user participation is much lower than expected," said YouTube, which posted 0.16% of total visits, with the conclusion that "the vast majority of Web2.0 users are not much different from the people who watch TV on the couch all day, and prefer to watch rather than create." "What does 0.16% say?" That the UGC ratio is too low, insignificant? Or does it mean that the majority of web2.0 (not uploading) is no different from the people who watch TV on the couch? is UGC (user-made content) really Nankeyimeng? How to evaluate the value of a proportional figure of 0.16%, by what means this is a trivial figure, only the number itself can not explain too much meaning, you know, even the most solid diamond, from the atomic level, the nucleus and the surrounding electrons occupy less than 1 per thousand of the space, in other words, More than 99% of the space is empty, ask, diamond is like the emptiness of air? Keso said, "YouTube's story tells us that seemingly trivial, but it is precisely the 0.16% of the upload content users, to create a website the foundation of Success", meaning is here. We look at another number, all the real UGC sites, users upload content for the overall content of the proportion of 100%, this 100% can change the media "insignificant" feeling it? This 0.16%, let me think of last year and Keso about the portal home 99% is garbage discussion, often, hope "number" life righteousness is not reliable. The proportion of upload is appropriate, I think, is a practical application scenario will have to explore the significance of the problem. One can see the reality is that the media Web site to launch a blog post, the ratio of comments and browsing is much lower than in some circles to discuss the blog. UGC lies in the creation of two-way mechanism web2.0 advocating interaction, the creation of two-way communication mechanism, rather than two-way equivalence, true two-way equivalence is not a common reality, it seems to be closer to peer-to-peer communication is the telephone or instant communication tools of the two-party communication. and others, I think that more should be wrong, I would rather believe that the upload at some point than the ratio of view (I am on many personal blogs, I saw the number of clicks Zero posts, the author is too lazy to send things did not see), also do not want to believe that the existence of the universality of the equivalence. Two-way communication is more of a feedback mechanism than one-way communication, which is not a feedback quantity to evaluate the feedback value. An empty room with no temperature control switch, users can not participate in room temperature adjustment, this air-conditioned room is estimated that very few people comfortable (the Earth's atmosphere is generally such as air conditioning), increased the temperature adjustment switch, with feedback mechanism, user comfort will be greatly improved, this is the feedback mechanism of credit, air conditioning in non-stop blowing, However, users may not need to constantly toggle the switch, in fact, greatly improve the satisfaction required by the feedback operation frequency is very low. UGC created equal opportunities for participation, but the result was not egalitarianism. Dayu flood water, advocating dredging, the purpose is not to put the riverThe dike is all dug out. UGC changed the content model "most of the Web2.0 users are not very different from those who watch TV on the couch all day," apparently seeing camels arguing that they were horse-swollen, "lying on the couch all day" to take the same silent form of users, The WEB2.0UGC content that you view is not necessarily the content that web1.0 can replace. In terms of quantity, even if 0.16% of the upload ratio, because of a large user base, which web1.0 information company, can have such a large content production lineup? More importantly, UGC changed the content model, UGC generated content, many traditional web site editors can not do, in fact, the content of the spread on YouTube, a very large proportion is not in the traditional web site or media, and Flickr, the proportion of pictures may be higher, Even if the content that has been circulated in the traditional website, on the UGC website, often joins the user appraisal and so on personal factor, this with original content, already different. If you are really web2.0 UGC users, I think you know better than those media, you look at the web2.0 site and the traditional content of the site is different, some of the TV program directly to the Internet or mobile phone to try to not smooth, but also illustrates the existence of a variety of content patterns reality. UGC Change the mode of communication UGC not only refers to the user upload content, in other words, C (content) refers to the content, not only the user published content, not only refers to the so-called original content. User and user relevance, is the foundation of UGC, many posts in the forum separate split no value lies in this, UGC content and traditional media sites, content and communication mode is related. UGC content needs to be suitable for UGC communication channel support, from this point of view, UGC will promote Non-traditional network channel mode. In reality, there are also some negative examples, professional blog Web site blog and forum Web site Mop, when they hit the portal of the Abacus, the future becomes a gloomy. UGC website design, can promote more "silent" to become "contributors", but the fundamental goal is not to let the silent move, but let those who are originally "contributors" to the original contribution in the traditional industry to the Internet, more to play its value. For example: Web2.0 the road star into a network singer, as a video audio chat room in the host. UGC need to create a new balance of value, a successful web2.0 website, will let 0.16% because the content and "eat the loss" of the share, get equal return. More importantly, UGC is not a narrowly defined content maker, but including the content order, the new generation UGC content differs from the first generation content, is with the user group, the dissemination pattern inseparable, the orphan UGC content value will be greatly reduced, each user (including does not upload user), is the dissemination and the order the manufacturer, Plus these factors, the number 0.16% will go from the inside out.Satisfying.