Virtual host quality into small and medium enterprises Internet marketing stumbling block

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Recently concluded the "2010 Shanghai SME internet Marketing Summit Forum", published survey data show that more than 60% of SMEs in the Internet marketing, the quality of the site host did not pay enough attention. On the one hand is the vast number of small and medium-sized enterprises on the Internet to expand the sales of the desire, on the other hand, is the Internet marketing budget constraints, many small and medium-sized enterprises will focus on Baidu or Google's huge investment in advertising, while ignoring the cornerstone of Internet marketing-the importance of Web servers. In fact, the neglected is not only the Web site host, as well as the overall planning of the site, design and maintenance work later.

As the cornerstone of the entire Internet marketing, Web servers deserve more attention, but that is not the case. Shanghai well-known website construction company, pilotage technology in the implementation of SME website construction and internet marketing work found that many small and medium-sized enterprises on the site host understanding and understanding of a lot of misunderstanding. Some enterprises think that is a simple website, the enterprise website does not need to buy too much space, in some network company business personnel misled, the host quality equivalent to the capacity size. Pilotage technology business staff even met the customer rhetorical question: the same size of the virtual host, why others as long as one hundred or two hundred yuan, and your company is going to be nearly 600 yuan? If the customer exists this concept, because of its own Internet knowledge constraints, understandable. Many are engaged in the Foundation Application website Construction Company, also exists this erroneous idea, cannot forgive. So what are the misconceptions that led to the continued emergence of internet marketing in small and medium-sized enterprises?

Error point one: All hosts are the same

I have heard peer business staff, a smattering of tell customers, such as million nets, such as high visibility of the IDC company's product prices are high because of these companies are relatively large, brand ring. The high prices of well-known companies have this factor in nature, but overlooked a very important aspect, is the price is slightly higher the main reason is the quality of the product itself and service costs. Many small service providers, in the computer room hosting one or two servers, even the operating system is pirated, not to mention anti-virus and backup mechanism and equipment, and so regardless of product quality or late service are no way to guarantee.

Error point two: The larger the space the faster

It should be said that in general, the size of the Web site and the speed of the site is not much associated. But some of the network company's sales staff, in order to improve performance to obtain more business Commission, on the customer said that the greater the speed of the site space faster. When I do sales, I have encountered customers to ask this question. Web site operating speed depends on the server configuration, bandwidth quality and the rationality of the site code and other factors, the size of the site is only a volume concept, and the speed of the site does not have a direct relationship.

Wrong idea three: Single line multi-line one concept

Single-line access is a Web server only one line access, two or more lines is the Web server by a number of line access, the common server in the market is generally a single line of telecommunications server or telecom, Netcom dual-wire server. As long as the South Telecom North Netcom's pattern exists one day, or as long as China has telecom, Netcom and other different access to the interests of each other one day, there is an interconnection problem. This is easier to understand, and earlier China Mobile customers to the Chinese Unicom mobile phone or telecommunications PHS send information to a 51-piece concept. In order to improve the speed of Web site access, Shanghai pilotage technology for customers to open the host products are all telecommunications netcom education Network and other interconnected multi-line access server. Theoretically speaking, multi-line access servers, whether netcom or telecom, which line access, speed will not be too much, with a single access server unparalleled advantages.

Error point four: Shared independent bandwidth is the same

Many web companies engaged in website construction boast that their servers are hundred gigabit fiber access, in fact this is a typical confusing concept. Hundred trillion optical fiber or gigabit fiber access is Dour room access to bandwidth, generally a large number of rooms have hundreds of cabinet-type very normal things, a cabinet to place more than 10 servers is normal but. Specific to each server, access bandwidth can have a lot of 5 m, and then specific to each virtual host, access to bandwidth resources are very few. Shared bandwidth has a peak server bandwidth concept, is a server or a virtual host access to the maximum bandwidth, the upper limit is generally 2M or 4M.

Error Point five: Independent IP is the concept of hype

More than 90% of the SME Web site is the use of virtual host access to the Internet, limited by IP resources and cost constraints, the use of independent IP virtual host is very small. At present, only in China million nets, for M2 above all the virtual host products configured with independent IP. Independent IP host advantages unparalleled, to circumvent the risk of increased web site tape recorder rate is only one aspect. The author has previously written "Independent IP host in the site optimization of the role of prominent" to explain the independent IP host in the site optimization played an important role. So, independent IP is definitely not a concept hype, but it can actually play a role.

Compared to web site construction and network promotion, the cost of hosting the Web site is negligible, the virtual host product is so. But the website host is the entire Internet marketing work launches the foundation, the stable High Speed website host is the effective development Internet marketing prerequisite, but the low price inferior website space has become the stumbling block, hinders the network marketing the normal development. This article by the professional Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) actual experience original, more wonderful article we will continue to launch.