Wal-Mart strives to make it the most perfect operator in line with online

Wal-Mart Chief information Officer Carrinan Trell (KarenAnn Terrell) and Wal-Mart Global E-commerce CEO Nier Asia (Neil Ashe) Tuesday Colorado State Aspen (Aspen), USA An event was held to talk about how to combine the size of Wal-Mart's core business with Internet and mobile technology.

Wal-Mart topped the Fortune 500 rankings, with a staggering 466 billion dollars in sales last year and more than 10,000 stores worldwide, including more than 4,000 in the United States. Wal-Mart has been in the leading position in the technology application of logistics management. At present, Wal-Mart maintains more than 38,000 servers and is building the world's largest private cloud platform. "We already have big data before the big data pop," says Trail. ”

However, Wal-Mart's online business is relatively backward compared with the real-store turnover. Wal-Mart estimates that the company's online sales this year are expected to reach $10 billion trillion. To improve the lag in online business, Wal-Mart last year dug Nier Asia from CBS Interactive media group Interactive to take charge of the expansion of the field.

Asia points out that it is wrong to think of an online business as a completely different business model. "It would be foolish to abandon 10,000 stores and 240 million of customers," Asia said. "At the same time, he did not want to walmart.com just as a sideline business for Wal-Mart." Therefore, the best solution is to achieve a seamless combination of two businesses, so that consumers can be anywhere at any time through the Wal-Mart consumption.

To keep the real store staff in line with the interests of the group, Wal-Mart built a system that would make barcode statistics for all goods sold, whether online or offline, while the performance of Wal-Mart's 4,000 store managers was recorded according to the statistical system. Asia said the move would help Wal-Mart's entire team drive a full range of sales experience services.

One example of this experience is the one-hour special guarantee that Wal-Mart launched last year's Black Friday shopping day. Wal-Mart offers big discounts on three of Apple's best-selling technology offerings, such as the ipad 2. Any consumer can enjoy this discount within one hours. If the store has been sold out, Wal-Mart will record consumer information and then guarantee the completion of the order through the network.