Wang: How to fight "guerrilla warfare"?

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"A small company is more like a guerrilla--albeit with a clear goal, not for success, but for survival," said the entrepreneur. Entrepreneurs from big companies need to understand the limitations and unique advantages of the "Regular Army".

From McKinsey to the business card network, it's a huge challenge for me. The former is a big company, I am like sitting in the passenger seat of a luxury car, now the business Card network for the platform to become my main driving position. This is not just a two-position swap so easy. When I was in McKinsey, I saw the mature operation of internationalization, now engaged in the business card network, is entrepreneurial, no fixed mode of small enterprises. Internet-based companies have this feature-business models are changing at any time. We set up more than a year, has opened up a lot of creative business, from which I and my entrepreneurial team really experience the hardships of small business entrepreneurship.

The principle of "guerrilla warfare" in entrepreneurship

In my opinion, small companies are divided into two categories: a class that is always a small company, it can survive, even live forever, but these companies are not ambitious, just for survival, another type of start-up company is not the same, although it is a small company, but it has a higher demand for themselves-only small companies want to big companies, It can be called a start-up company.

When I started my business card network, I and my entrepreneurial team were very clear: we are going to big start-up companies. We are basically from big companies, McKinsey, Lenovo, Huawei and so on, in China we have not done small companies. But on weekdays, I'll tell them: to look at things historically--we're all from big companies, the past is a corps battle: the resources are limitless, the forces are limitless, we need strategy, planning, and refinement to every detail, because we are capable. But now different, small companies more like a guerrilla, is entirely army approach, although there is a clear goal, but the prophase is not to succeed, but in order to survive, survival can only develop. Then the enterprise to fight the battle, as much as possible to win the entrepreneurial road. The entrepreneur at this time is an opportunist.

Startups should keep in mind that they are fundamentally different from small businesses--with clear and ultimate goals to fight for. This mountain is not hit, immediately withdraw, a road impassability, quickly change, adjustment is the most common phenomenon. In fact, business card network start-up also has many big business style Sequela: Everything must plan, to strategy, even to stand in VC (venture capital) perspective. Now we will not, more than a year of practice, we have been able to understand the smooth development of the company today, is adjusted out, not by strategic planning out of the flexible, sensitive smell and tenacious vitality can be achieved.

Take advantage of 5%

Leaving the big business is a real loss for many entrepreneurs, but my personality's desire for passion makes me not regret my choice, and I know what I learned in big business is very helpful to me. We are now a small business, maybe I and my team in large enterprises accumulated experience, knowledge can only apply to 5%, but this 5% is our competitors do not have, is our only. So if the entrepreneur has the management experience and the knowledge accumulation in the big enterprise, also means the ancestor one step.

However, this 5% alone can not support the success of entrepreneurship. From McKinsey, my most direct feeling is to be a pioneer, before the experience of large enterprises is difficult to apply directly. What do entrepreneurs do now? In this process, we need to rely on the past accumulated only 5% to explore the future of the unknown 95%. This groping process may have failures, setbacks, and even despair, because funds, resources are limited, then, how to operate these resources to flexible combat, it is necessary to accumulate actual combat experience.

No absolute innovation, the success or failure of the implementation

Others say they can look for "blue sea" to innovate and discover new markets, which I think entrepreneurs should abandon. This era, especially in the internet era, there is no absolute innovation. Because we can think of, can create, other people can.

Maybe a business model is new to us and has never heard of it, but it is likely that at least hundreds of people have thought about it somewhere in the world, even in China.

Of these 100 people, perhaps only 20 have resources, and the limited 20 people who can really stick to their ideals and put them into practice may be left with 5 or 10.

In this natural screening process, a large number of original competitors were eliminated. But, you know, the rest of the potential competitors, but they are the elite! So the entrepreneur should be sober: Be sure to put these potential opponents that you do not know to have in advance anticipate to plan, know the enemy, win.

Just realize that the competitive pressure is far from enough, in this era of no absolute innovation, executive power is actually the most important. Pragmatic is the key to the survival of entrepreneurial enterprises, in addition to the direction of struggle can not be changed, others should be pragmatic as a standard.

Business Card network Business so far, has been stressed "to meet customer demand for their own responsibility, to create a communication platform for business people." Of course, we have experienced a lot of setbacks, but, thank our team, they have a strong executive power, and now the problem is solved one by one. Now, whether it was developed last year, "Business card Search Exchange", "VIP Business Card Folder", or the development of this year's "Red Business Card", "Education Industry Promotion", are gradually meet the needs of our target customers, we also have more than 200,000 loyal members. We hope that through the above functions, we can make "people who find someone, you can quickly reach the person you want to find," and all "want to be found in the way they like to find".

Set up a professional entrepreneurial team

The core of a start-up enterprise is undoubtedly the entrepreneurial team. An entrepreneur in the organization of the entrepreneurial team, to be clear: the entrepreneurial team can not be casually pieced together, we need to have a more deep trust. And we have a certain understanding of the work habits and methods, because the company's growth is also the growth of the team. For any team, the future is unknown, need to face too many challenges, crises, and even affect their own family and career. So the entrepreneurial team must first trust.

Then in the entrepreneurial process, entrepreneurs need to strive to maintain this trust. This is the difference between a career start-up team and a family-style team. Family Team Trust, is based on the relationship between family, this way is not not to be taken, but the enterprise really big, inevitably there will be a lot of historical problems left. So I think a management experience of entrepreneurs, should choose a professional entrepreneurial team, which will help the development of enterprises very much.

Of course, the professional team also needs to ensure the enthusiasm of all members of the team. After all, entrepreneurial passion can only be maintained for a while, can not work for a long time. The partner of the entrepreneur has a certain passion for the future vision of the enterprise, but when the real difficulties are encountered, the passion can not solve any problems. Enterprises bigger and stronger is a long-term goal, the reality is to solve very practical problems. Entrepreneurs in this respect to grasp the good, can not ask their own team and their own, can not ask all the general staff and the core team. The role of each person in the enterprise is different, the responsibility that is destined to undertake is not the same.

Occupy the macro, grasp the crisis

Now many enterprises, the long-term goal has not yet been enacted quickly disappear, this involves the enterprise how to deal with the problem of crisis. Business Card network in the early days of the establishment, had encountered a lot of legal challenges, was struggling. But our team succeeded in defusing the crisis. The emergence of anything new will bring new challenges, and it is quite a coincidence that the emergence of new things on the internet is a legal challenge immediately. If this is the case, the entrepreneur needs to stand in the macro position to analyze, deal with, not only in the media have a negative report such details.

The public is always wary of new things, entrepreneurs should be clear: their own enterprises represent the needs of the market, is a trend and trends. All we need to do is stand on the macro level and all the problems can be easily addressed. Enterprises in the early days, the development process will certainly have a few "ridge", as long as the past, will find a brighter future.